PepsiCo has emerged as the winner of Bupa Arabia’s “Live Right” Ultimate Challenge, held at Nox Camp in Riyadh. PepsiCo triumphed against more than 25 teams by winning the majority of the 14 diverse challenges, which tested both physical endurance and mental agility.
The “Live Right” Ultimate Challenge, part of Bupa Arabia’s commitment to promoting health and well-being, served as a platform to inspire participants to embrace healthier lifestyles, while also encouraging team spirit, resilience, and collaboration. PepsiCo’s team displayed outstanding performance throughout the event, earning the top spot with consistent excellence in endurance, strategy, and teamwork.
With a variety of physical and mental challenges, the competition was fierce. Each team of five members faced endurance tests, strength challenges, and strategic thinking tasks, with their performance evaluated based on points. PepsiCo’s team demonstrated their strength and collaboration throughout the day, earning them the top position in this year’s challenge.
In addition to the challenges, the event featured numerous recreational activities such as tug-of-war, volleyball, padel, go-karting, and archery. These activities allowed participants and visitors to unwind and enjoy the festive atmosphere. Nox Camp, spanning 120,000 square meters, offered a luxurious experience with breathtaking views, and ample facilities.
The “Live Right” Ultimate Challenge is part of Bupa Arabia’s broader initiative to promote health and well-being across the Kingdom. Launched in 2022, the program raises awareness about the importance of an active lifestyle and mental health. Through events like the Ultimate Challenge, Bupa Arabia encourages people to adopt healthy habits and engage in physical and recreational activities.
Amin Shaibi, director — segment and trade management of marketing, Bupa Arabia, said: “The ‘Live Right’ Ultimate Challenge is more than just a sports event; it reflects Bupa Arabia’s commitment to enhancing public health and mental well-being in the Kingdom. This year, we are proud to congratulate PepsiCo on their well-deserved victory. Their performance exemplified teamwork, resilience, and a commitment to a balanced, healthy lifestyle — values that our ‘Live Right’ program stands for. We hope that this event continues to inspire individuals to adopt an active lifestyle and recognize the importance of both physical and mental health.”
The success of the “Live Right” Ultimate Challenge has reinforced Bupa Arabia’s commitment to fostering a culture of health and wellness in the Kingdom.
