PESHAWAR: The Pakistan Business Council (PBC) Dubai, a non-profit organization established in 2004 to strengthen trade and investment ties with the United Arab Emirates (UAE), has elected its new board of directors for the 2025-2026 term, according to its statement on Saturday.

PBC serves as a platform for Pakistan-related companies and professionals operating in Dubai and the Northern Emirates, facilitating business networking, information exchange and maintaining strong connections to Pakistan.

Established under the patronage of the Dubai Chamber of Commerce and Industry, the council boasts a membership of over 200 Pakistani businessmen and companies from diverse sectors, including trade, manufacturing, professional services, finance, technology and health care.

Pakistan’s Consul General in Dubai, Hussain Muhammad, congratulated the newly elected board during a ceremony held at the Pakistan Association Dubai.

“The PBC serves as a dynamic platform for fostering trade, investment and collaboration between Pakistan and the UAE,” he said, according to a council statement. “I urge the new board to continue identifying and promoting sectors where both nations can collaborate for mutual benefit.”

PBC actively engages in initiatives to enhance Pakistan’s image. It also closely works with local government departments in Dubai and organizes events such as business forums, seminars, workshops and cultural celebrations related to Pakistan.

During the ceremony, the consul general praised the outgoing board for their contributions and highlighted the strong relationship between Pakistan and the UAE.

Members of both the outgoing and incoming boards also addressed the gathering, saying the council was playing a vital role in promoting business-to-business collaboration between the two countries.