Jeddah’s bustling restaurant scene features Sign Burger, a homegrown eatery that takes its branding to the next level.
Located in Al-Mohammadiyyah and Al-Bawadi, Sign Burger’s vivid decor makes an instant impression. Neon pink dominates the interior, giving the place an edgy, Instagram-worthy vibe.
The bright, cheerful setup, combined with its minimalist menu, has quickly turned it into a popular spot, with customers queuing for their fix of burgers and fries.
The menu is as straightforward as it gets, offering just three meal options: Sign beef, Sign chicken and Sign spicy chicken, all priced at a very pocket-friendly SR24 ($7).
Each meal includes a burger, fries served in a cute pink box, and a drink. Its gathering box, which offers four or six burgers for group dining, is a thoughtful option on the menu.
The simplicity of the menu makes it easy for customers to order without overthinking, though it may leave adventurous eaters wanting more variety.
Taste-wise, the burgers are satisfying, especially for the price. The beef patty is well-seasoned, smashed to perfection, and complemented by the signature Sign sauce, a tangy mix reminiscent of Thousand Island dressing.
The chicken burgers, especially the spicy crispy variety, pack a flavorful punch with just the right amount of heat. The soft brioche buns elevate the experience, striking a balance between lightness and structure.
One downside is the sheer popularity of the place, long lines and crowded spaces are almost guaranteed, whether you are dining in or using the drive-thru.
For some, the wait might detract from the experience.
From the neon-lit interiors to the vibrant pink drink cups, Sign Burger has nailed the aesthetics game, and affordability with its reasonably priced burgers.
For more information check @signsa on Instagram.
