RIYADH: The introduction of halal-certified Kobe beef to the Saudi market was marked by an exclusive evening at the residence of Morino Yasunari, the Japanese ambassador to Saudi Arabia.
The event was hosted by Fam Foods, the only authorized reseller in the Kingdom, in collaboration with the Kobe Beef Association and highlighted the deepening cultural and culinary partnership between Japan and Saudi Arabia.
Guests enjoyed a unique atmosphere that blended heritage and contemporary celebration. They were welcomed with traditional Saudi coffee, a gesture reflecting the nations’ shared value of hospitality, while the decor also combined their traditions.
They were also treated to a culinary journey featuring authentic Japanese techniques, including teppanyaki preparations demonstrating the artistry and meticulous craftsmanship behind Kobe beef. The renowned Kimono Butcher captivated the audience with a masterful demonstration of beef cutting, symbolizing the precision and dedication synonymous with Japanese culinary heritage.
Princess Muneera Al Rasheed, chairwoman of Fam Foods, said during her address: “This evening celebrates more than just the introduction of halal-certified Kobe beef; it embodies the rich culinary and cultural partnership between Japan and Saudi Arabia. At Fam Foods, we are committed to innovating while safekeeping tradition — together, we are transforming premium dining experiences in the Kingdom.”
Shinnosuke Murakami, president of the Sanda Meat Center Export Expansion Consortium which oversees the export of Kobe from Japan, said: “Kobe beef represents the pinnacle of Japanese wagyu beef, renowned worldwide for its exceptional flavor, rich aroma and unparalleled tenderness.
“We are deeply grateful to His Royal Highness Faisal bin Bandar bin Sultan Al Saud, Her Highness Princess Muneera Al Rasheed, and the Fam Foods team for their ongoing support in this partnership and providing us the opportunity to share this wonderful delicacy with the people of Saudi Arabia and the Arab world.”
Traditional performances also added depth to the evening, connecting attendees to the cultural roots of Japan, with the serene melodies of a koto performance and the elegance of a flute recital bringing the event to life.
As part of the event, Fam Foods announced the upcoming opening of Hocho, a premium Kobe and wagyu-based restaurant set to launch in Via Riyadh. The venture is set to redefine Japanese dining in Saudi Arabia, offering an elevated culinary experience that brings the artistry of Japanese beef to the forefront.
