RIYADH: Saudi Arabia’s National Housing Co. marked a strong presence on the opening day of Cityscape Global 2024, securing over SR2 billion ($532.4 million) in sales.
The company’s expansive booth highlighted its latest real estate projects, showcasing cutting-edge architectural designs, smart housing solutions, and advanced technologies aimed at enhancing market regulation.
During its participation, NHC also announced three major new developments that reflect its commitment to sustainable urban growth, in line with Saudi Arabia’s Vision 2030.
The first of these projects, Khuzam Boulevard in Riyadh, is set to become the longest commercial boulevard in the Kingdom, stretching 3.5 km. Designed as a premier entertainment and retail destination, the boulevard will enhance the quality of life for residents and visitors in the capital by offering a mix of leisure, retail, and dining experiences.
In Jeddah, NHC unveiled the Jawhara Oasis project, a mixed-use development covering more than 94,000 sq. meters for office spaces, alongside an additional 15,000 sq. meters dedicated to hotel accommodations. The project will feature sports and entertainment centers, shopping complexes, and other amenities, creating a vibrant, integrated environment for both business and leisure.
In Madinah, NHC announced Wahat Al-Dar, a sustainable residential and entertainment development spanning 154,228 sq. meters. Designed to blend seamlessly with the city’s cultural and spiritual essence, this eco-friendly project will offer both comfort and sustainability, catering to the needs of residents and visitors alike.
NHC also highlighted its growing network of strategic partnerships with leading developers, solidifying its position as Saudi Arabia's largest real estate developer. These collaborations are central to NHC’s role in driving national economic growth and supporting local content within the housing and real estate sectors.
Major deals
Alongside NHC’s announcements, the Saudi Ministry of Interior and the Ministry of Municipal and Rural Affairs and Housing signed a significant Service Provision Agreement during the event. This agreement, aimed at streamlining project implementation via the Furas platform, will enhance investment opportunities, align with Saudi Vision 2030 objectives, and promote greater coordination between the two ministries.
The Ministry of Interior’s pavilion showcased its advancements in artificial intelligence, particularly in security operations, border protection, and crisis management. It also unveiled initiatives aimed at reducing road accident fatalities by 50 percent and extending payment periods for traffic fines.
The Eastern Province municipality secured investment agreements worth over SR800 million, with Mayor Fahd Al-Jubair signing multiple deals. These agreements include plans to upgrade the South Khobar Corniche, improve infrastructure in Dammam, and develop new recreational spaces in the Al-Khuzama district. Additional projects include revenue-sharing models for infrastructure upgrades, including enhancements to the North Dammam Corniche and the airport road.
King Abdullah Financial District also entered into a strategic partnership with IoT Squared, focusing on advancing the district’s smart city infrastructure. This collaboration will integrate Internet of Things solutions to optimize renewable energy usage, smart grids, and real-time incident management within the KAFD area.
Cityscape Global 2024 is being held at the Riyadh Exhibition and Conference Center in Mulham and runs through Nov. 14. The event, themed “The Future of Living,” serves as a platform for showcasing innovation and collaboration in the real estate and urban development sectors.
