Saudi NHC closes $532m in sales, reveals new projects at Cityscape Global

The company’s expansive booth highlighted its latest real estate projects, showcasing cutting-edge architectural designs, smart housing solutions, and advanced technologies aimed at enhancing market regulation. SPA
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Updated 13 November 2024
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Saudi NHC closes $532m in sales, reveals new projects at Cityscape Global

  • NHC announced three major new developments that reflect its commitment to sustainable urban growth
  • Ministry of Interior and Ministry of Municipal and Rural Affairs and Housing signed a significant Service Provision Agreement during the event

RIYADH: Saudi Arabia’s National Housing Co. marked a strong presence on the opening day of Cityscape Global 2024, securing over SR2 billion ($532.4 million) in sales.

The company’s expansive booth highlighted its latest real estate projects, showcasing cutting-edge architectural designs, smart housing solutions, and advanced technologies aimed at enhancing market regulation.

During its participation, NHC also announced three major new developments that reflect its commitment to sustainable urban growth, in line with Saudi Arabia’s Vision 2030.

The first of these projects, Khuzam Boulevard in Riyadh, is set to become the longest commercial boulevard in the Kingdom, stretching 3.5 km. Designed as a premier entertainment and retail destination, the boulevard will enhance the quality of life for residents and visitors in the capital by offering a mix of leisure, retail, and dining experiences.

In Jeddah, NHC unveiled the Jawhara Oasis project, a mixed-use development covering more than 94,000 sq. meters for office spaces, alongside an additional 15,000 sq. meters dedicated to hotel accommodations. The project will feature sports and entertainment centers, shopping complexes, and other amenities, creating a vibrant, integrated environment for both business and leisure.

In Madinah, NHC announced Wahat Al-Dar, a sustainable residential and entertainment development spanning 154,228 sq. meters. Designed to blend seamlessly with the city’s cultural and spiritual essence, this eco-friendly project will offer both comfort and sustainability, catering to the needs of residents and visitors alike.

NHC also highlighted its growing network of strategic partnerships with leading developers, solidifying its position as Saudi Arabia's largest real estate developer. These collaborations are central to NHC’s role in driving national economic growth and supporting local content within the housing and real estate sectors.

Major deals

Alongside NHC’s announcements, the Saudi Ministry of Interior and the Ministry of Municipal and Rural Affairs and Housing signed a significant Service Provision Agreement during the event. This agreement, aimed at streamlining project implementation via the Furas platform, will enhance investment opportunities, align with Saudi Vision 2030 objectives, and promote greater coordination between the two ministries.

The Ministry of Interior’s pavilion showcased its advancements in artificial intelligence, particularly in security operations, border protection, and crisis management. It also unveiled initiatives aimed at reducing road accident fatalities by 50 percent and extending payment periods for traffic fines.

The Eastern Province municipality secured investment agreements worth over SR800 million, with Mayor Fahd Al-Jubair signing multiple deals. These agreements include plans to upgrade the South Khobar Corniche, improve infrastructure in Dammam, and develop new recreational spaces in the Al-Khuzama district. Additional projects include revenue-sharing models for infrastructure upgrades, including enhancements to the North Dammam Corniche and the airport road.

King Abdullah Financial District also entered into a strategic partnership with IoT Squared, focusing on advancing the district’s smart city infrastructure. This collaboration will integrate Internet of Things solutions to optimize renewable energy usage, smart grids, and real-time incident management within the KAFD area.

Cityscape Global 2024 is being held at the Riyadh Exhibition and Conference Center in Mulham and runs through Nov. 14. The event, themed “The Future of Living,” serves as a platform for showcasing innovation and collaboration in the real estate and urban development sectors.


Over 150 Chinese investors seek Saudi partnerships in petrochemicals, plastics, and printing

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Over 150 Chinese investors seek Saudi partnerships in petrochemicals, plastics, and printing

RIYADH: More than 150 Chinese investors in the petrochemicals, plastics, and printing sectors are seeking strategic partnership opportunities with their Saudi counterparts, aiming to localize specialized industries and boost investment flows.

Over three days, Dammam is hosting a new edition of the Gulf 4P International Exhibition for Plastics, Printing, Packaging, and Petrochemicals at the Dhahran International Exhibitions Center. The exhibition continues its position as one of the largest specialized industrial and commercial platforms in the region, according to Al-Eqtisadiah. 

Following the exhibition’s inauguration, Hamad Homoud Al-Hammad, chairman of the National Contracting Committee at the Federation of Saudi Chambers, stated: “Through strategic support, the availability of raw materials, and the existence of infrastructure, Saudi Arabia has managed to become the largest plastic industry in the Middle East, supported by a consumer base both domestically and externally.”

Al-Hammad explained that estimates indicate that demand for plastic products is set to grow by more than $3 billion in the coming years, opening wide horizons for promising investment opportunities. 

He pointed out that the exhibition represents an opportunity for suppliers, investors, and manufacturers to gather to enhance partnership opportunities and exchange knowledge and technology, thanks to the broad participation from international and local companies. 

The exhibition also contributes to cementing Saudi Arabia’s position as a globally attractive destination for advanced industries, especially in the plastics, printing, and petrochemicals sectors.

Significant growth in sector-related markets

For his part, ‏Mshari Al-Kuwaiflie, Regional Director of MIE Events, the exhibition organizer, told Al-Eqtisadiah that the Chinese companies and factories participating in the exhibition are opening wide horizons for Saudi investors to build commercial and investment partnerships. 

They will be able to learn about the latest technologies in packaging, printing, plastic manufacturing, and petrochemicals, especially since the market in the Kingdom is witnessing accelerated growth in these sectors.

He clarified that the value of the packaging market in Saudi Arabia exceeded $2 billion in 2021, with expectations to reach $2.6 billion by 2027.

According to estimates from exhibition participants, the plastic packaging market is estimated at about $8.59 billion in 2025, poised to rise to more than $10 billion by 2030. The value of the printing market in 2023 reached about $1.435 billion, with expectations to exceed $1.871 billion by 2030.

‏Al-Kuwaiflie said: “The numbers demonstrate that there are promising and available investment opportunities that can form a solid foundation for launching commercial and investment partnerships between the participating Chinese companies and factories and Saudi companies, especially in sectors related to transformative industries amid a broad industrial transformation witnessed by Saudi Arabia, which is the largest in the Gulf in the printing, packaging, and plastics sectors.”

An international platform for manufacturers and suppliers

The exhibition, which witnessed participation from factories from Turkiye, India, and other countries, offers extensive displays of the latest industrial innovations and technologies in petrochemicals, plastics, and packaging, in addition to industrial equipment, construction and building sectors, and conditioning systems.

The exhibition’s program also includes business sessions and direct meetings between companies, buyers, and decision-makers, along with a dedicated B2B platform for coordinating meetings between investors and exhibitors.

This is with the participation of trade delegations from Saudi Arabia, the Gulf, Asia, and Europe, aiming to build new international partnerships that contribute to enhancing a diversified economy based on knowledge and modern technologies, in line with the objectives of Saudi Vision 2030.