DIRIYAH: Diriyah Co. announced on Monday that Apple had signed a lease to open a flagship store in the heart of Diriyah Square, marking a major milestone in the development of the retail district, the Saudi Press Agency reported.

The announcement follows Apple’s recent confirmation that it will launch the first of several flagship stores across Saudi Arabia in 2026, including a store at Diriyah, home to the UNESCO World Heritage Site At-Turaif.

Jerry Inzerillo, group CEO of Diriyah Co., said: “Having this iconic flagship store in the heart of Diriyah Square is an incredible milestone for Diriyah, ‘The City of Earth,’ and for Apple as one of our most esteemed retail partners.”

Diriyah Co.’s partnership with Apple highlights Diriyah Square’s role as Saudi Arabia’s premier lifestyle and retail hub, blending global brands with authentic Saudi heritage.