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Wellness tourism – a rising force in Saudi Arabia’s Vision 2030

The global wellness industry is projected to grow to $8.5 trillion by 2027. Shutterstock
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Updated 25 October 2024
MANAL AL-BARAKATI
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Wellness tourism – a rising force in Saudi Arabia’s Vision 2030

Updated 25 October 2024
MANAL AL-BARAKATI

RIYADH: Saudi Arabia is rapidly positioning itself as a global leader in wellness tourism, a sector that promises significant economic returns while aligning with the Kingdom’s Vision 2030. 

With the market expected to reach $1.1 trillion by 2025, the Kingdom is strategically focusing on this burgeoning industry to diversify its economy and enhance the quality of life for residents and visitors, a report by Red Sea Global highlighted.

The rise of wellness tourism in Saudi Arabia reflects a broader transformation within the Kingdom as it seeks to establish itself as a premier destination for global travelers seeking health, well-being, and cultural enrichment.

Wellness tourism: A lucrative market

The global wellness industry, currently valued at $5.6 trillion, is projected to grow to $8.5 trillion by 2027. 

This growth is being driven by an increasing global focus on fitness and well-being, particularly in the wake of the COVID-19 pandemic, which has heightened awareness around the importance of physical and mental health. 

Within this expansive market, wellness tourism alone was valued at $436 billion in 2020 and is expected to grow at an annual rate of 21 percent by 2025. 

This rapid growth underscores the significant opportunities that this industry presents for countries such as Saudi Arabia, which are keen to diversify their economies beyond oil.

The Kingdom is harnessing this growth to drive tourism’s contribution to the national GDP, a key objective under Vision 2030, which aims to increase its share of the economy from 3 percent to 10 percent by the end of the decade.

The Kingdom’s focus on wellness tourism is not just about capitalizing on a lucrative market but also about transforming the overall landscape by offering unique, high-quality experiences that cater to this growing global demand.

Speaking to Arab News, Fahad Mushayt, CEO of the Saudi Tourism Investment Co., also known as ASFAR, emphasized the economic potential of this sector, saying: “International wellness tourists spend, on average, 35 percent more than traditional leisure travelers. This is a market segment that we cannot afford to ignore as we aim to welcome over 150 million visitors by 2030.” 

This higher spending is crucial for driving the Kingdom’s tourism revenues, particularly as it seeks to attract high-spending international visitors who are increasingly looking for destinations that offer more than just relaxation. Travelers are seeking comprehensive wellness experiences that combine physical, mental, and spiritual well-being.

Economic impact and Vision 2030

The substantial investments in wellness tourism are a critical component of Vision 2030, which seeks to reduce the Kingdom's reliance on oil.

The growth of wellness tourism is expected to play a pivotal role in increasing the broader sector’s contribution to non-oil GDP, thus supporting broader reforms that are designed to make the Kingdom more resilient in the face of global economic fluctuations.

Shahbaz Tufail, executive vice president of DAR Engineering, told Arab News: “The ongoing development of new entertainment options, as well as aligning value and service propositions to the international travel palette, clearly demonstrates the intent of Vision 2030.

“To appeal to a broader audience, providers must align with global hospitality and travel trends such as ecotourism, wellness, smart hotels, sustainability, and AI.”

The development of luxury wellness resorts, such as those in Riyadh and the Red Sea region, is a key strategy to attract high-end tourists. 

Riyadh’s visitation targets, for example, are projected to more than double from 13.6 million in 2022 to 27.4 million by 2030, driven by the expansion of wellness-focused hospitality offerings. 

These figures highlight the Kingdom’s ambitious plans to not only increase the number of visitors but also to enhance the quality of their experiences, ensuring that Saudi Arabia becomes a destination of choice for wellness travelers from around the world.

The focus on this form of tourism is also expected to generate significant employment opportunities, particularly in the hospitality, healthcare, and wellness sectors. 

As the Kingdom continues to develop its wellness tourism infrastructure, it will require a skilled workforce to meet the demands of this growing industry. 

This will not only create jobs but also contribute to the development of a more diverse and knowledge-based economy, in line with the objectives of Vision 2030.




AMAALA is expected to feature nearly 4,000 hotel rooms across 30 hotels, luxury villas, apartments, and estate homes. AMAALA

Meeting global wellness trends

Saudi Arabia is not only responding to global wellness trends but also setting new benchmarks. 

The growing demand for retreats that focus on mental health, advanced diagnostic services, and culturally immersive wellness experiences is being met with innovative offerings across the Kingdom. 

AMAALA, for instance, integrates traditional healing practices with modern wellness technologies, appealing to travelers seeking authenticity and luxury. 

This combination of tradition and innovation is a key strength of Saudi Arabia’s wellness tourism sector, offering visitors unique experiences that cannot be found elsewhere.

AMAALA also offers family-friendly wellness programs, which are becoming increasingly popular as more people look for travel experiences that promote health and well-being for their loved ones as well as themselves. 

Men-specific retreats are also  gaining traction, reflecting a broader shift towards inclusivity in this market. These offerings ensure that Saudi Arabia remains a competitive destination in the global wellness industry, appealing to diverse demographics and ensuring it becomes a significant driver of the Kingdom’s economic growth.

Strategic developments in wellness tourism

Saudi Arabia’s commitment to wellness tourism is evident in flagship projects like AMAALA and the Red Sea, developed by Red Sea Global, known as RSG. 

These projects are part of a broader strategy to position the Kingdom as a global leader in luxury and sustainable tourism. 

AMAALA, situated on the northwest coast, is set to become the Kingdom’s premier wellness hub, focusing on luxury and sustainability. 

By 2040, the project aims to deliver a 30 percent net conservation benefit to local ecosystems, showcasing its commitment to environmental stewardship. This commitment to sustainability is a key differentiator for Saudi Arabia’s wellness tourism sector, setting it apart from other global destinations.

The economic impact of these projects is significant. With 79 hotels planned across the Red Sea and AMAALA, these destinations are projected to contribute SR33 billion ($8.79 billion) annually to the Kingdom’s economy upon completion. 

Covering a combined area of more than 32,000 sq. km, these projects are not only about luxury but also about sustainability. 

The Red Sea destination is entirely off-grid, powered by 760,000 solar panels, and the project is scheduled for full completion by 2030. 

The scale of these developments reflects the Kingdom’s broader vision to lead in sustainable tourism, setting new benchmarks in environmental responsibility while attracting an international audience.

As the global wellness tourism sector continues to grow, Saudi Arabia is well-placed to capitalize on this trend, driving economic growth, creating jobs, and enhancing the quality of life for its citizens and visitors alike. 

Topics: Amaala Wellness wellness tourism saudi tourism

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World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 23 January 2026
Nadia Al Faour
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World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience
Updated 23 January 2026
Dalal Awienat Nadia Al Faour

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.

Topics: WEF 2026

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