Diamonds are a Saudi’s best friend as industry sparkles

Saudi Arabia has made significant strides as a key exporter in the global diamond market. (Shutterstock)
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Updated 13 October 2024
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Diamonds are a Saudi’s best friend as industry sparkles

  • The demand for these jewelry items has surged, thanks to the Kingdom’s burgeoning economic affluence,
  • This growth reflects not only the country’s rich heritage but also a broader shift toward luxury experiences

RIYADH: In the past decade, Saudi Arabia’s diamond market has transformed from a niche luxury segment into a shining dynamic force within the global industry.

Driven by a blend of deep-rooted cultural traditions and the Kingdom’s burgeoning economic affluence, the demand for these jewelry items has surged.

This growth reflects not only the country’s rich heritage but also a broader shift toward luxury experiences, underscoring a new era of opulence in one of the world’s most affluent markets.

“The rise in the demand for diamonds, particularly within the luxury sector, is driven by growing affluence and the desire for high-end experiences,” Anne Larsen, an expert gemologist and high jewelry adviser told Arab News.

She added: “The surge for luxury experiences and products within the luxury sector has been the biggest factor to this change, especially within the last few years.”




Anne Larsen, an expert gemologist and high jewelry adviser, addressed the factors behind the surge of diamond market in Saudi Arabia. (Supplied)

This trend has accelerated as more consumers seek unique items as a form of self-expression.

This surge in demand is mirrored by a shift in consumer behavior, with young, independent women entering the market. They are increasingly opting for mid-range jewelry, focusing on quality and design rather than large, ostentatious pieces.

Saudi Arabia has made significant strides as a key exporter in the global diamond market. In 2022, the Kingdom exported $47.2 million in diamonds, placing it as the 36th largest diamond exporter globally, according to a report by the Observatory of Economic Complexity.

The main destinations for Saudi diamonds were Singapore, the UK, and Hong Kong, among others.

The market has grown swiftly, and with ongoing developments, Saudi Arabia could potentially increase its influence within the global diamond trade.

Diamonds as an alternative investment

Diamonds have risen as a unique alternative investment, and have outperformed traditional assets such as the S&P 500.

With prices demonstrating long-term stability and impressive gains, they have become attractive to investors seeking diversification.

According to Larsen, however, in the last year colorless diamond prices fell by 20 percent, thanks to a combination of the lab grown diamond market, geopolitical tensions and change in supply.”

“I believe there are more opportunities in the color diamond category. This is mainly due to scarcity and a growing demand among consumers,” the expert said, adding: “Diamonds have always held some value and been a ‘hot’ commodity, similar to gold.”

As the diamond market matures in Saudi Arabia, many investors have shifted their focus away from gold due to favorable price dynamics​​.

Market dynamics and economic impact

Jewelry shows across the Kingdom have become essential platforms to showcase Saudi Arabia’s influence in the diamond industry.

Although the Kingdom does not have its own diamond mines, its strategic position in the global supply chain is underscored by its strong export performance and growing consumer base.

“As women are the primary buyers of gemstones in the Kingdom, the design of women’s accessories is prioritized, followed by men’s rings,” Nawwaf Al-Luhaibi, a specialist in the gemstone industry told Arab News.

Al-Luhaibi said that dealing in gemstones is becoming a prosperous business in Saudi Arabia due to the availability and quality of gems.

Many Saudis are increasingly entering the industry by creating innovative and distinctive masterpieces.

“There is a great demand from those interested, and amateurs in the field of gemstones are increasing significantly,” he said.

According to a report by the Observatory of Economic Complexity, the Kingdom’s diamond imports reached $33.3 million in 2022, making it the 42nd largest importer globally.

A deeper analysis of the future

In the past three years, a new consumer segment has emerged in the market which as an appetite for mid-range jewelry that features high-quality diamonds and exceptional craftsmanship.

“The independent young adult woman. There is a big focus on this type of client not only in Saudi Arabia,” Larsen said.

She added: “We see the change is also in America where the younger professionals are very much looking for experiences within the luxury market, but experiences that will provide them with good quality, eco-friendly solutions and often from a well-known brand.”

The demand for large diamond pieces, traditionally associated with wedding jewelry, has decreased.

“Today’s modern women put more emphasis on the quality and design to express their personality rather than show off wealth as we have known it up until now,” she said.

Larsen continued: “Due to this change the diamond market is shifting slightly toward quality over quantity, applying these requests from our consumers.”

While gold prices have surged, both gold and diamonds remain strong market categories, with gold currently showing perhaps even greater strength.

With continued investment in luxury goods and a growing appetite for unique experiences, Saudi Arabia’s diamond industry is poised for continued growth.

As Saudi Arabia continues its Vision 2030 plan, fostering diversification and sustainable growth, the diamond industry is set to play an increasingly significant role in the broader economic landscape.

By positioning diamonds as both luxury goods and viable investment assets, the Kingdom is set to further solidify its standing in the global luxury market.

According to a report by TechSci Research, an Indian management consultancy firm, Saudi Arabia’s gold and diamond jewelry market – valued at $3.43 billion in 2022 – is projected to experience strong growth, with an anticipated compound annual growth rate of 14.07 percent through 2028.

“Saudi Arabia is renowned for its opulent and intricate gold and diamond jewelry, which reflects the country’s rich cultural heritage and its status as a global hub for the gem and jewelry industry,” the report said.


Saudi Arabia pulls in most of Partners for Growth $450m capital push

Updated 07 February 2026
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Saudi Arabia pulls in most of Partners for Growth $450m capital push

  • Global private credit fund leans into region’s largest market for growth-stage technology financing

RIYADH: Saudi Arabia has captured the vast majority of Partners for Growth’s capital deployed in the Gulf Cooperation Council, as the global private credit fund leans into what it sees as the region’s largest market for growth-stage technology financing. 

The San Francisco-based firm has deployed about $450 million in commitments in the GCC, and “the vast majority of that is in Saudi,” said Armineh Baghoomian, managing director at the firm who also serves as head of Europe, the Middle East and Africa and co-head of global fintech. 

The company was one of the earliest lenders to Saudi fintech unicorn Tabby, and it’s clear the Kingdom is providing fertile territory for ongoing investments.

“We don’t target a specific country because of some other mandate. It’s just a larger market in the region, so in the types of deals we’re doing, it ends up weighing heavily to Saudi Arabia,” Baghoomian said. 

Partners for Growth, which Baghoomian described as a global private credit fund focused on “growth debt solutions,” lends to emerging tech and innovation companies, particularly those that struggle to access traditional credit. 

“We’re going into our 22nd year,” she said, tracing the strategy back to its roots in a Bay Area investment bank debt practice in the mid-1980s. 

Today, the firm lends globally, she said, deploying capital where it sees fit across markets including Australia, New Zealand, and Southeast Asia, as well as Latin America and the GCC, where it has been active for about six years. 

Shariah structures dominate PFG’s Gulf deals 

In the Gulf, the firm’s structures are often shaped by local expectations. “Most of the deals we’ve done in the region are Shariah-compliant,” Baghoomian said. 

“In terms of dollars we’ve deployed, they’re Shariah-structured,” she added. 

“Usually it’s the entrepreneur who requires that, or requests it, and we’re happy to structure it,” Baghoomian said, adding that the firm also views Shariah structures as “a better security position in certain regions.” 

Growth debt steps in where banks cannot 

Baghoomian framed growth debt as a practical complement to equity for companies that have moved beyond the earliest stage but are not yet “bankable.” 

She said: “The lower-cost bank type facilities don’t exist. There’s that gap.”

Baghoomian added that companies want to grow, “but they don’t want to keep selling big chunks of equity. That implies giving up control and ownership.” 

For businesses with the fundamentals private credit providers look for, she said, debt can extend runway while limiting dilution. 

“As long as they have predictable revenue, clear unit economics, and the right assets that can be financed, this is a nice solution to continue their path,” she added. 

That role becomes more pronounced as equity becomes harder to raise at later stages, Baghoomian believes. 

She pointed to a gap that “might be widening” around “series B-plus” fundraising, as later-stage investors become “more discriminating” about which deals they back. 

Asset-heavy fintechs cannot scale on equity alone 

For asset-heavy technology businesses, Baghoomian argued, debt is not just an option but a necessity. 

She pointed to buy-now-pay-later platform Tabby as an example of a model built on funding working capital at scale. 

“Tabby is an asset-heavy business,” she said. “They’re providing installment plans to consumers, but they still need to pay the merchant on day one. That’s capital-intensive. You need a lot of cash to do that.” 

Equity alone, she added, would be structurally inefficient. “You would not want to just raise equity. The founders, employees, everyone would own nothing and lose a lot of control.” 

We don’t target a specific country because of some other mandate. It’s just a larger market in the region, so in the types of deals we’re doing, it ends up weighing heavily to Saudi Arabia.

Armineh Baghoomian, PFG managing director and head of Europe, the Middle East and Africa and co-head of global fintech

Baghoomian said those dynamics are common across other asset-intensive models, including lending platforms and businesses that trade in large inventories such as vehicles or property. “Those are businesses that inherently end up having to raise quite a bit of credit,” she said. Partners for Growth’s relationship with Tabby also reflects how early the firm can deploy capital when the structure is asset-backed. “We started with Tabby with $10 million after their seed round, and then we grew, and we continue to be a lender to them,” Baghoomian said. 

“On the asset-backed side, we can go in quite early,” she said. “Most of the fintechs we work with are very early stage, post-seed, and then we’ll grow with them for as long as possible.” 

As the market for private credit expands in the Gulf, Baghoomian emphasized discipline — both for lenders and borrowers. 

For investors assessing startups seeking debt, she said the key is revenue quality and predictability, not just topline growth. “Revenue is one thing, but how predictable is it? How consistent is it? Is it growing?” she said. “This credit is not permanent capital. You have to pay it back. There’s a servicing element to it.” 

Her advice to founders was more blunt: stress-test the downside before taking leverage. 

“You have to do a stress test and ask: if growth slows by 30 to 40 percent, can I still service the debt? Can I still pay back what I’ve taken?” she said. 

Baghoomian warned against chasing the biggest facility on offer. “Sometimes companies compete on how much a lender is providing them,” she said. “We try to teach founders: take as much as you need, but not as much as you can. You have to pay that back.” 

Partners for Growth positions itself as an alternative to banks not only because many growth-stage companies cannot access bank financing, but because it can tailor structures to each business. 

HIGHLIGHTS

• Partners for Growth positions itself as an alternative to banks not only because many growth-stage companies cannot access bank financing, but because it can tailor structures to each business.

• The firm lends globally deploying capital where it sees fit across markets including Australia, New Zealand, and Southeast Asia, as well as Latin America and the GCC, where it has been active for about six years.

One of Partners for Growth’s differentiators, Baghoomian said, is how bespoke its financing is compared with bank products. 

“These facilities are very bespoke. They’re custom to each company and how they need to use the money,” she said, adding that the fund is not offering founders a rigid menu of standardized options. 

“No two deals of ours look alike,” she said, framing that flexibility as especially important at the growth stage, when business needs can shift quickly. 

That customization, she added, extends beyond signing. Baghoomian said the firm aims to structure facilities so companies can actually deploy capital without being constrained, adding: “We don’t want to handcuff you. We don’t want to constrain you in any way.” 

As a company evolves, she said the financing can evolve too, because what works on day one often won’t fit nine months later. 

“We’ll revise structures,” she said, describing flexibility as core to how private credit can serve fast-moving tech businesses. 

She added that a global lender can also bring operating support and market pattern recognition, while still accounting for local nuance. 

Baghoomian expects demand for private credit in the Gulf to keep rising. “They are going to require credit, for sure,” she said, pointing to the scale of new platforms and projects. 

“I don’t see it shrinking,” she said, adding that Partners for Growth is seeing more demand and is in late-stage discussions with several companies, though she declined to name them. 

PFG to stay selective despite rising competition 

Competition among lenders has increased since the firm began deploying in the region, Baghoomian said, calling that “very healthy for the ecosystem.” 

Most of what the firm does in the region is asset-backed, Baghoomian said, often through first warehouse facilities for businesses financing receivables or other tangible exposures, “almost always Shariah.” 

Keeping Egypt on its watchlist 

Beyond the Gulf, Baghoomian said the firm is monitoring Egypt closely, though macroeconomic volatility has delayed deployments. 

“We looked at Egypt very aggressively a few years ago, and then the macro issues changed,” she said, adding that the firm continues to speak with companies in the country and track conditions. 

Even as private credit becomes more common in the region, Baghoomian underscored that debt is not universally appropriate. 

“Not every company should take a loan or credit,” she said. “You don’t take it just to take it. It should be getting you to the next milestone.”