National heritage will be ‘biggest driver’ of Saudi economy

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Prince Sultan bin Salman, middle, with Prince Turki Al-Faisal and Jerry Inzerillo at the meeting. (X: @ATURATH)
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Prince Sultan bin Salman, middle, with Prince Turki Al-Faisal and Jerry Inzerillo at the meeting. (X: @ATURATH)
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Prince Sultan bin Salman, middle, with Prince Turki Al-Faisal and Jerry Inzerillo at the meeting. (X: @ATURATH)
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Prince Sultan bin Salman, middle, with Prince Turki Al-Faisal and Jerry Inzerillo at the meeting. (X: @ATURATH)
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Updated 05 October 2024
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National heritage will be ‘biggest driver’ of Saudi economy

  • Riyadh book fair is a testament to Kingdom’s focus on culture and heritage, says Prince Sultan

RIYADH: National heritage will be the biggest driver of the economy under Saudi Vision 2030, said Prince Sultan bin Salman, special adviser to King Salman and founder and chairman of the nonprofit Al-Turath (Heritage) Foundation.

He was speaking at the foundation’s annual meeting held under the theme “Confident Steps Toward the Future” at the Riyadh International Book Fair, the Saudi Press Agency reported.

A documentary film about the foundation’s journey, highlighting its key initiatives and most important milestones, was screened.

HIGHLIGHT

Prince Sultan bin Salman also spoke about the Al- Turath Foundation-produced documentary film “Okath Al-Badr,” which covers stories from the life of Prince Badr bin Abdul Mohsen bin Abdulaziz.

Another film showed the launch, at the King Abdulaziz Center for World Culture in Dhahran, of the book “King Salman,” an Al-Turath Foundation initiative sponsored by Saudi Aramco to coincide with the 94th National Day.

Prince Sultan said that the book fair is a testament to the attention the Kingdom gives to culture and national heritage, which will become the biggest drivers of the economy.

The book, which Prince Sultan described as a gift to the nation, covers different stages in the life of King Salman alongside the Kingdom’s founder King Abdulaziz and other Saudi rulers.

Prince Sultan said that the Al-Turath Foundation has experienced continuous development since its establishment 28 years ago, printing books, conducting research, archiving historical photos, and documenting the nation’s history over the course of more than a quarter of a century.

Prince Sultan also spoke about the Al-Turath Foundation-produced documentary film “Okath Al-Badr,” which covers stories from the life of Prince Badr bin Abdul Mohsen bin Abdulaziz.

The meeting was attended by Prince Turki Al-Faisal, founder and trustee of the King Faisal Foundation and chairman of the King Faisal Center for Research and Islamic Studies; Prince Faisal bin Salman, special adviser to King Salman and chairman of the King Abdulaziz Foundation for Research and Archives; Jerry Inzerillo, CEO of the Diriyah Gate Development Authority; and several princes, officials, and ambassadors to the Kingdom.

The Riyadh International Book Fair, themed “Riyadh Reads” and featuring over 800 pavilions, is organized yearly by the Literature, Publishing and Translation Commission.

It began on Sept. 26 and runs until Oct. 5, with over 2,000 publishing houses from 30 countries participating. The schedule includes seminars, panel discussions, poetry recitals, stage performances, and workshops.

 


Joy Awards 2026 spotlights arts in the Arab world

Updated 18 January 2026
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Joy Awards 2026 spotlights arts in the Arab world

RIYADH: Riyadh hosted its annual Joy Awards, bringing together stars and creative projects from across the Arab world as part of an event that has been held annually since 2022. The 2026 ceremony continued its focus on recognizing storytelling and creative work, while highlighting projects released over the past year.
As audiences anticipated the winners following the release of the nominees, awards were presented across six sectors; music, cinema, series, directors, sports and influencers. In addition to category awards, the ceremony also honored recipients of special accolades including Personality of the Year, Lifetime Achievement, and Joy Honorary awards.
Previous events have recognized Arab and international figures for their contributions to the arts, including Matthew McConaughey, who received the Personality of the Year Award in 2025.
Amid the Kingdom’s expansion of its entertainment sector — spanning film, music and sports — the Joy Awards reflected Riyadh Season’s role in hosting large-scale cultural events.
This year’s fan-favorite nominees, many of whom were Saudi nationals, were cheered on as they walked the Joy Awards’ iconic lavender carpet, where fashion once again took center stage as a key expression of the region’s evolving creative identity.
Among winners who took home the Joy Awards was Saudi 14 year old Rateel Alshehri, who won Favorite Female Influencer. Speaking to Arab News on the lavender carpet, Rateel shared her excitement towards Joy Awards:
“I’m so excited about being at Joy Awards today, it’s something I’ve been looking forward to (…) Everyone here deserves to be here.” On her beautiful sky-blue gown, Rateel shared that she was wearing Saudi designer, Adnan Akbar.
Rateel’s excitement towards the awards was echoed by both Arab and non-Arab guests on the lavender carpet as many took in the unique atmosphere that Riyadh offers Joy Awards; where Arab entertainment and art is celebrated.
Lebanese actress Laila Abdullah also shared her enthusiasm towards both the award show and the Kingdom’s ambitions in hosting the Joy Awards and creating a hub for creative voices.
Speaking to Arab News she emphasized Saudi’s unique qualities: “It’s this mix of culture and luxury (…) It has that Gulf Arab character, the Saudi touch, you know? And that’s what really makes it stand out” Joy Awards was filled with a bustling energy that was eager and excited to give a platform to dreamers, artists, and talents who have been waiting to showcase their visions within the Arab world. It was a celebration that went beyond mere award-giving, reflecting the same ambition and creative momentum that defines Riyadh Season.
The lavender carpet paved way for international guests to speak to Saudi media on how it feels to be a part of an artistic celebration of Arab talent. Speaking to Arab News, Australian actor Luke Arnold shared his excitement towards attending the Joy Awards: “What I’m most excited about is kind of what I love about film and television, which is people from all over the world coming together to tell stories and share their expertise (…) It’s really exciting hearing about some of the potential projects happening, meeting some of the local talent here…just really excited to have more stories out in the world.”
Speaking to Arab News, Lebanese fashion influencer Karen Wazen reiterated the sentiment on Riyadh giving Joy Awards a special and unique energy for the arts, saying: “I am so impressed, I’m so proud to be at an event like this in our region, in Saudi Arabia. This is probably the most impressive and big carpet that I’ve ever seen (…) I’m very excited to watch the ceremony, but also I think to just meet so many people from our industries, it’s a beautiful place to do so.”
That vibrant atmosphere was on full display at the Joy Awards as the ceremony continued with stars like Millie Bobby Brown winning the Personality of the Year Award and the Lifetime Achievement Honor presented to acting legend Forest Whitaker. The stardom was not limited to the film sector, as American pop star Katy Perry performed her iconic songs live; and British singer Robbie Williams took to stage to give a standout performance.
The Joy Awards 2026 once again proved that setting new benchmarks in entertainment and creative expression is not only achievable, but celebrated when driven by local talent and support. As stars from around the world took to Riyadh’s lavender carpet, Arab culture was placed firmly at the forefront — spanning film, music, and digital creativity. The Joy Awards stand as a symbol of the broader cultural transformation that Riyadh is championing across the Arab world’s entertainment industry.