Snap launches ‘Kingdom’s Lenscape’ campaign for Saudi National Day

Snap has 22 million active users in Saudi Arabia, with reports indicating that 84 percent of citizens expect brands to introduce new products or ideas on National Day. (Snap/File)
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Updated 23 September 2024
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Snap launches ‘Kingdom’s Lenscape’ campaign for Saudi National Day

  • 2 augmented reality experiences showcase brand contributions, exclusive deals, limited-edition products
  • 10-day activation ‘reflects spirit of unity and national pride’ via Snapchat’s Lens Explorer and carousel

LONDON: Snap Inc. has launched a new augmented reality campaign, “Kingdom’s Lenscape,” to mark Saudi Arabia’s National Day.

The 10-day activation features two AR experiences accessible through Snapchat’s Lens Explorer and carousel.

Snap said in a statement that the activation “reflects the spirit of unity and national pride that characterizes the occasion,” while connecting users with advertisers.

“This experience is more than just a digital activation — it’s an invitation to celebrate the culture of gifting that is central to Saudi National Day,” said Abdulla Alhammadi, managing director of Snap in the Kingdom.

Alhammadi added that the “Kingdom’s Lenscape” campaign is “designed to capture the essence of Saudi Arabia’s most important cultural moment.”

The first feature, named FAKHAR, offers brands a dedicated AR environment where users can explore their contributions to Saudi Arabia’s progress.

The entities featured include Saudi Investment Bank, Laverne and Alwaleed Philanthropies. The feature allows users to imagine the future of each brand through a GenAI-inspired lens.

The second feature, K’AR’AM, has participating brands including Ounass, Huda Beauty and Spotify offering exclusive deals and limited-edition products through an AR marketplace.

Snap said that K’AR’AM aims to “reflect the spirit of generosity and patriotism on Saudi National Day,” where brands can give back to the Saudi Arabia community though exclusive deals.

Snap has 22 million active users in Saudi Arabia, with reports indicating that 84 percent of citizens expect brands to introduce new products or ideas on National Day.

In previous years, Snap has launched similar campaigns for the day, including “This is our home” in 2022, which showcased a world lens of Saudi Arabia’s future landmarks and projects.


Tucker Carlson claims he was detained at Israeli airport

Updated 20 February 2026
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Tucker Carlson claims he was detained at Israeli airport

DUBAI: Earlier this week, Tucker Carlson flew to Israel to interview US Ambassador to Israel Mike Huckabee, according to media reports.

Carlson, who reportedly refused to leave Tel Aviv’s Ben Gurion Airport complex, conducted the interview at the airport, after which he said he and his staff were detained and their passports were seized.

“Men who identified themselves as airport security took our passports, hauled our executive producer into a side room and then demanded to know what we spoke to Ambassador Huckabee about,” Carlson said in a statement to The New York Post.

However, Carlson’s claims have been contradicted by Huckabee and Israeli authorities.

Huckabee, a former Arkansas governor and Fox News host, said on social media platform X that “EVERYONE who comes in/out of Israel (every country for that matter) has passports checked & routinely asked security questions,” including himself, despite holding a diplomatic passport and visa.

The US Embassy in Israel also described the interaction as routine passport control procedures.

The Israel Airports Authority said in a statement that Carlson and his staff “were not detained, delayed, or interrogated.”

They were asked “a few routine questions, in accordance with standard procedures applied to many travelers,” and this conversation took place in a separate room within the VIP lounge to protect their privacy, the statement added.

“No unusual incident occurred, and the Israel Airports Authority firmly rejects any other claims.”

Carlson has faced criticism in recent years over his commentary on Israel, with critics accusing him of amplifying narratives that are hostile to Israel and, at times, antisemitic. He has also questioned Israel’s treatment of Christian communities in the region.

After Fox News canceled his show in April 2023, he launched his own program, “The Tucker Carlson Show” in 2024.

The show has featured controversial figures, including Darryl Cooper, who has made statements widely condemned as Holocaust denial, and white nationalist commentator Nick Fuentes.

In his interview with Fuentes, Carlson labeled Huckabee a “Christian Zionist.”

Carlson has also criticized Huckabee for not doing enough to protect Christian interests in the region. In one video, he said: “Why not go ahead and talk to Christians and find out their side of the story? Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”

Huckabee responded to the video on X, writing: “Instead of talking ABOUT me, why don’t you come talk TO me?  You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”

Carlson accepted the invitation, and their teams coordinated the interview, leading to his brief visit to Israel.