MCN Academy fosters talent development in Saudi through program for graduates

The first edition of the program launched in the summer and the second is due to launch in February 2025. (Supplied)
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Updated 23 September 2024
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MCN Academy fosters talent development in Saudi through program for graduates

  • The 6-month program includes various disciplines

DUBAI: Regional advertising group Middle East Communications Network’s talent hub MCN Academy has launched a new graduate program in Saudi Arabia to attract and train young local talent.

The six-month program includes various disciplines such as advertising, media, PR, strategy, data, and social and digital media.

It will combine learning with hands-on experiences and behavioral guidance, including critical thinking and problem-solving. Students will be trained across the network’s agencies in Saudi Arabia, which include FP7 McCann, UM, MRM, and Weber Shandwick.

The first five months of the program focus on technical and behavioral skills training across disciplines and agencies, while the sixth month sees students work on a project that could result in an employment offer.

An MCN spokesperson told Arab News: “Based on the quality, engagement and project output, the objective is to offer talents an employment contract.”

The first edition of the program launched in the summer and the second is due to launch in February 2025.

The spokesperson added: “The courses run continuously every six months so a new cohort of graduates will begin in February, and so on.”

Shoaa Salman Alawni, who is part of the program, said that it marked “an important step” in her professional journey by allowing her to explore different fields within media and advertising before deciding on one.

After graduating from the College of Media and Communication at Imam Mohammad Ibn Saud Islamic University, MCN Academy’s program had allowed her to “find professional support that enhanced my skills and gave me confidence in my choices,” she added. 

Yazan Farrash, a marketing graduate from Prince Sultan University, said that she chose to enroll as part of her co-op program, which required students to work at a company as part of the course.

He told Arab News: “I have been exposed to the many fields and functions of MCN’s agencies and, more importantly, I was given the opportunity to grow in each of these environments.”

The program is open to all Saudi graduates, who can apply through their universities, job fairs, or by emailing [email protected].


Iceland joins Eurovision boycott over Israel’s participation

Updated 10 December 2025
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Iceland joins Eurovision boycott over Israel’s participation

  • Decision follows similar moves by Spain, the Netherlands, Ireland and Slovenia over the Gaza war
  • Iceland’s national broadcaster says it pulled out 'given the public debate' in the country

LONDON: Iceland’s national broadcaster said Wednesday it will boycott next year’s Eurovision Song Contest because of discord over Israel’s participation, joining four other countries in a walkout of the pan-continental music competition.
Broadcasters in Spain, the Netherlands, Ireland and Slovenia told contest organizer the European Broadcasting Union last week that they will not take part in the contest in Vienna in May after organizers declined to expel Israel over its conduct of the war against Hamas in Gaza.
The board of Iceland’s RÚV met Wednesday to make a decision.
At its conclusion the broadcaster said in a statement that “given the public debate in this country ... it is clear that neither joy nor peace will prevail regarding the participation of RÚV in Eurovision. It is therefore the conclusion of RÚV to notify the EBU today that RÚV will not take part in Eurovision next year.”
“The Song Contest and Eurovision have always had the aim of uniting the Icelandic nation but it is now clear that this aim cannot be achieved and it is on these program-related grounds that this decision is taken,” the broadcaster said.
Last week the general assembly of the EBU — a group of public broadcasters from 56 countries that runs Eurovision — met to discuss concerns about Israel’s participation. Members voted to adopt tougher contest voting rules in response to allegations that Israel manipulated the vote in favor of its competitor, but took no action to exclude any broadcaster from the competition.
The pullouts include some big names in the Eurovision world. Spain is one of the “Big Five” large-market countries that contribute the most to the contest. Ireland has won seven times, a record it shares with Sweden.
Iceland, a volcanic North Atlantic island nation with a population of 360,000, has never won but has the highest per capita viewing audience of any country.
The walkouts cast a cloud over the future of what’s meant to be a feel-good cultural party marked by friendly rivalry and disco beats, dealing a blow to fans, broadcasters and the contest’s finances.
The contest, which turns 70 in 2026, strives to put pop before politics, but has repeatedly been embroiled in world events. Russia was expelled in 2022 after its full-scale invasion of Ukraine.
It has been roiled by the war in Gaza for the past two years, stirring protests outside the venues and forcing organizers to clamp down on political flag-waving.
Opponents of Israel’s participation cite the war in Gaza, where more than 70,000 Palestinians have been killed, according to the territory’s Health Ministry, which operates under the Hamas-run government and whose detailed records are viewed as generally reliable by the international community.
Israel’s government has repeatedly defended its campaign as a response to the attack by Hamas-led militants on Oct. 7, 2023. The militants killed around 1,200 people — mostly civilians — in the attack and took 251 hostage.
A number of experts, including those commissioned by a UN body, have said that Israel’s offensive in Gaza amounts to genocide, a claim Israel has vigorously denied.
Wednesday marked the final day for national broadcasters to announce whether they planned to participate. More than two dozen countries have confirmed they will attend the contest in Vienna, and the EBU says a final list of competing nations will be published before Christmas.