MBC Media Solutions partners with Mobily to sponsor the Roshn Saudi League

Mobily will advertise through SSC channels and the Shahid platform, both official broadcast partners of the league across the Middle East and North Africa. (MBC/File)
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Updated 16 September 2024
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MBC Media Solutions partners with Mobily to sponsor the Roshn Saudi League

  • Mobily to advertise through SSC channels and the Shahid platform

LONDON: MBC Media Solutions has partnered with the Etihad Etisalat Company, which is widely known as Mobily, to sponsor live broadcasts of the 2024-25 Roshn Saudi League season.

Mobily will advertise through SSC channels and the Shahid platform, both official broadcast partners of the league across the Middle East and North Africa.

Noura Al-Shiha, senior vice president of brand and corporate communications at Mobily, said: “Our partnership with MMS to sponsor the broadcasting of Saudi Roshn League matches embodies our firm commitment to contributing to the development of the sports sector in the Kingdom.”

Al-Shiha added that the partnership aligned with the company’s strategic goal of “supporting and developing vital sectors” in Saudi Arabia, highlighting Mobily’s role as a “national digital enabler.”

Ahmed Al-Sahhaf, the CEO of MMS, said the partnership aimed to build on the growing popularity of the Roshn Saudi League.

He said: “The Saudi league has today become an attraction for major companies both locally and globally, and to keep pace with this development we have worked through (MMS Sports) to develop a package of advertising and investment solutions that caters to the sports viewer’s journey and contributes to generating returns for our partners.

“We are fully confident that the partnership signed with one of the largest telecommunications companies, Mobily, will benefit the brand and contribute to the business growth of all partners.”

Mobily joins the list of sponsors backing Saudi Arabia’s top football league. PepsiCo earlier this year signed a multi-brand partnership with the league, which runs to the end of the 2024-25 season, while, since 2022, real estate company Roshn, a division of the Public Investment Fund, has been the league’s title sponsor.


Foreign media group slams Israel for refusing to lift Gaza press ban

Updated 07 January 2026
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Foreign media group slams Israel for refusing to lift Gaza press ban

  • Foreign Press Association expresses 'profound disappointment' with Israeli government’s response to a Supreme Court appeal
  • Israel has barred foreign journalists from independently entering the devastated territory since the war started

JERUSALEM: An international media association on Tuesday criticized the Israeli government for maintaining its ban on unrestricted media access to Gaza, calling the move disappointing.
The government had told the Supreme Court in a submission late Sunday that the ban should remain in place, citing security risks in the Gaza Strip.
The submission was in response to a petition filed by the Foreign Press Association (FPA) — which represents hundreds of journalists in Israel and Palestinian territories — seeking immediate and unrestricted access for foreign journalists to the Gaza Strip.
“The Foreign Press Association expresses its profound disappointment with the Israeli government’s latest response to our appeal for full and free access to the Gaza Strip,” the association said on Tuesday.
“Instead of presenting a plan for allowing journalists into Gaza independently and letting us work alongside our brave Palestinian colleagues, the government has decided once again to lock us out” despite the ceasefire in the territory, it added.
Since the outbreak of the Gaza war in October 2023, triggered by an attack on Israel by the Palestinian militant group Hamas, the government has barred foreign journalists from independently entering the devastated territory.
Instead, Israel has allowed only a limited number of reporters to enter Gaza on a case-by-case basis, embedded with its military inside the blockaded Palestinian territory.
The FPA filed its petition in 2024, after which the court granted the government several extensions to submit its response.
Last month, however, the court set January 4 as a final deadline for the government to present a plan for allowing media access to Gaza.
In its submission, the government maintained that the ban should remain in place.
“This is for security reasons, based on the position of the defense establishment, which maintains that a security risk associated with such entry still exists,” the government submission said.
The government also said that the search for the remains of the last hostage held in Gaza was ongoing, suggesting that allowing journalists in at this stage could hinder the operation.
The remains of Ran Gvili, whose body was taken to Gaza after he was killed during Hamas’s 2023 attack, have still not been recovered despite the ceasefire.
The FPA said it planned to submit a “robust response” to the court, and expressed hope the “judges will put an end to this charade.”
“The FPA is confident that the court will provide justice in light of the continuous infringement of the fundamental principles of freedom of speech, the public’s right to know and free press,” the association added.
The Supreme Court is expected to issue a ruling on the matter, though it is unclear when a decision will be handed down.
An AFP journalist sits on the board of the FPA.