In Saudi Arabia it’s never just coffee

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Clockwise form left: From asking patrons to dance for their coffee to surprising communities with clever stunts, these coffee shop marketing ideas are as creative as they are crazy. (Supplied/Instagram)
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Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.




Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.




Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.




Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Saudi man arrested for $131m bank fraud

Updated 07 November 2024
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Saudi man arrested for $131m bank fraud

  • Oversight and Anti-Corruption Authority announce new cases
  • Includes arrests for tobacco smuggling, roadworks scam

RIYADH: A Saudi man has been arrested for illegally obtaining SR493 million ($131 million) of bank financing.

The Oversight and Anti-Corruption Authority (Nazaha) worked with the Presidency of State Security and the Saudi Central Bank to arrest Khalid Ibrahim Al-Jraiwi.

He was arrested for “working with a bank employee in deceiving the banking regulations and obtaining an illegal bank financing of SR493 million,” Nazaha said on X.

It was one of a number of criminal cases announced on Wednesday by the authority, with legal proceedings underway.

Al-Jraiwi submitting a financing request containing false property deeds and fake contracts indicating investments in those properties by government entities.

The bank employee connected to Al-Jraiwi accepted the request and sent an email to the relevant departments at the bank confirming that the documents were valid. After receiving the financing, Al-Jraiwi transferred SR100 million abroad to purchase properties, registered under the names of his relatives.

Three men from the General Directorate of Passports were also arrested for facilitating the illegal entry and exit of Al-Jraiwi in exchange for money. The accused individuals admitted the charges and have been referred to court for prosecution.

In another case, Nazaha officials cooperated with the Zakat, Tax and Customs Authority to arrest Saudi man Mohammed Ghazi Mohammed Al-Sayed and two Yemeni residents, Abdulmalik Ahmed Qaid and Abdullah Abdu Qasim, for smuggling a container of cigarettes from Jeddah Islamic Port.

The men were “caught in the act” of paying SR1.5 million to smuggle the container without paying a SR7.2 million tariff, by claiming that the cigarettes were paper tissues.

Investigations into the case are continuing ahead of the appearance of the accused in court.

The Zakat, Tax and Customs Authority also helped Nazaha arrest Sudanese man Osman Mohammed Naeem Abdulrahman for using a car and SR20,000 to pay for smuggling four tons of tobacco from Jeddah Islamic Port.

In another case, Al-Jouf Municipality official Khalaf Saleh Marzouq Al-Khaldi was arrested for receiving SR8 million from Yemeni resident Mohammed Ali Omar Al-Saqaf to issue invoices worth more than SR17.6 million for roadworks projects in the region that were not executed.


Saudi stories pique audience interest, says Bloomberg Media MD

Updated 07 November 2024
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Saudi stories pique audience interest, says Bloomberg Media MD

  • Visiting the Athar Festival of Creativity in Riyadh, Amit Nayak told Arab News: “We’ve seen a real appetite from our global audiences for content from here”

RIYADH: Stories and articles about Saudi Arabia and the region are among the most widely read by audiences, according to Bloomberg Media’s managing director in the Middle East and Africa.

Visiting the Athar Festival of Creativity in Riyadh, Amit Nayak told Arab News: “We’ve seen a real appetite from our global audiences for content from here.”

He said that with such a large and diverse team based in the Middle East, Bloomberg Media was able to bring local insights and perspectives to provide content based on what audiences wanted.

“We remain focused on deeply understanding our Middle Eastern audience, fostering direct relationships, and delivering trusted news and insights tailored to their needs,” he said.

“We work with leading entities across the region, such as Saudi Tourism Authority and Red Sea Global, using custom content across different platforms to help tell their stories to regional and global audiences.”

The use of smart technology has been big part of Bloomberg’s strategy for over a decade, with The Bulletin being a predominant feature on the app. Launched by Bloomberg’s Media Innovation Lab in 2018, it provides single-sentence summaries of the top three stories.

“We leverage first-party subscriber data through our AI-powered Audience Accelerator platform,” added Nayak. “This allows us to precisely target key demographics to inform machine learning models that predict the population of users on the site, enhancing campaign performance and building brand credibility.”

In 2022, Bloomberg Media Studios opened a regional studio in Dubai and earlier this year launched “Bloomberg Horizons: Middle East & Africa,” a flagship morning program.

Bloomberg News also launched the Mideast Money newsletter, which focuses on “the intersection of wealth and power, and the impact of regional sovereign investors and dealmakers in global finance.”

Evolving as a commercial team that, 10 years ago, predominantly sold advertising, Nayak said that as clients became more sophisticated and keener to reach global audiences, Bloomberg Middle East was fostering internal talent to better collaborate with them.

“We were well placed because we have invested heavily in our teams on the ground here — whether that’s expanding sales, building a client marketing team, or hosting events on the ground in the region,” he said.


Saudi national guard minister holds talks with South Korean president in Seoul

Updated 06 November 2024
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Saudi national guard minister holds talks with South Korean president in Seoul

  • Meeting takes place during official visit by Prince Abdullah bin Bandar to attend a military parade

SEOUL: Prince Abdullah bin Bandar bin Abdulaziz, Saudi Arabia’s minister of national guard, held talks on Wednesday with President Yoon Suk Yeol of South Korea in Seoul, during which they discussed bilateral relations and ways in which ties between their countries might be enhanced.
It came during a visit by the prince to attend a Korean Ministry of National Defense military parade, the Saudi Press Agency reported.
Prince Abdullah conveyed greetings from King Salman and Crown Prince Mohammed bin Salman, and their best wishes for the continued progress and prosperity of the president and people of South Korea. The president passed on his own greetings and message of appreciation to the king and crown prince.


Saudi crown prince receives medical team that performed world’s first fully robotic heart transplant

Saudi Crown Prince Mohammed bin Salman receives a Saudi medical team from KFSHRC.
Updated 06 November 2024
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Saudi crown prince receives medical team that performed world’s first fully robotic heart transplant

  • The crown prince congratulated the medical team and the leadership of the hospital on the historic achievement
  • Saudi medical team successfully performed world’s first fully robotic heart transplant in September 2024

RIYADH: Saudi Crown Prince Mohammed bin Salman on Wednesday received the Saudi medical team that successfully performed the world’s first fully robotic heart transplant.

The transplant was performed at Riyadh’s King Faisal Specialist Hospital and Research Centre in September on a 16-year-old patient suffering from end-stage heart failure.

The crown prince congratulated the medical team and the leadership of the hospital on the historic achievement, praising the efforts of Saudi personnel and their ability to innovate and achieve a global precedent in the medical field.  

Members of the medical team thanked Prince Mohammed for his support, while the head of the medical team, Saudi cardiac surgeon Dr. Feras Khaliel, said the reception is an incentive for the team to do more to serve humanity and the Kingdom.


Specialists participate in international conference in Jeddah over the conservation of Red Sea turtles

Updated 06 November 2024
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Specialists participate in international conference in Jeddah over the conservation of Red Sea turtles

  • First-of-its-kind symposium an important step toward cooperation between Red Sea countries and international experts in facing environmental challenges
  • Participants reviewed the latest research and discussed issues related to the status of sea turtles in the region

JEDDAH: More than 90 academics and experts in environmental sciences and biodiversity conservation from 10 countries participated in the first International Symposium for the Conservation of Sea Turtles in the Red Sea.
The Saudi Press Agency reported on Wednesday that the symposium, which ran from Nov. 3-6 in Jeddah and titled “Moving toward the future … enhancing the protection of sea turtles in the Red Sea through science, cooperation and innovation.” was organized by the General Organization for the Conservation of Coral Reefs and Turtles in the Red Sea (Shams).
The first-of-its-kind symposium is an important step toward cooperation between the Red Sea countries and international experts in facing environmental challenges, because it reflects an urgent regional and global desire to enhance environmental sustainability and develop effective strategies to protect sea turtles in the Red Sea, in line with international environmental obligations and preserving the natural heritage of the Kingdom.
During the four-day event, participants reviewed the latest research and discussed important issues related to the status of sea turtles in the region, as well as means to find innovative solutions to the challenges they face, through lectures, presentations and interactive workgroups.
Seven of the most prominent international speakers gave keynote speeches, during which they presented their experiences and research expertise on protecting sea turtles and made recommendations aimed at enhancing the sustainability of this vital species in its natural environment.
The conference staged 31 presentations and four workgroups that addressed various topics, including assessing the strengths and weaknesses of efforts to protect sea turtles in the Red Sea, and identifying activities and procedures that contribute to developing a comprehensive action plan for the Red Sea.
In addition, the workshops during the symposium highlighted the importance of developing an integrated strategy to protect sea turtles in their breeding sites, especially in the Ras Baridi area, which faces critical environmental challenges.
Among the conference’s main priorities and outcomes, the development of a regional action plan for the conservation of sea turtles was discussed, in addition to bilateral initiatives between the Red Sea countries to rehabilitate beaches designated for turtle nesting and provide strategic support for future development plans.
It was also agreed to strengthen partnerships with universities to provide international supervision for Saudi students, and to establish local partnerships aimed at preserving important natural environments for turtles, especially in the Four Sisters islands, which were recently discovered by the Shams team and designated as a special area requiring environmental management to protect them.