Riyadh: The Ministry of Tourism has launched the “Our Guests Are Our Priority” campaign, which aims to reinforce hospitality facilities’ adherence to licensing and classification standards, ensuring compliance with all requirements and regulations.
The first phase of the campaign, which began in early September, focuses on media and awareness activities that engage all stakeholders in the tourism sector, the Saudi Press Agency reported on Sunday.
The initiative seeks to enhance the quality of services offered to both domestic and international tourists across the Kingdom.
Minister of Tourism Ahmed Al-Khateeb emphasized that the campaign encourages all tourism stakeholders to cooperate with the ministry in achieving Saudi Vision 2030 and elevating the Kingdom’s status as a global tourism destination.
Vice Minister of Tourism Princess Haifa Al-Saud recently launched an initiative to improve education and training standards in the tourism sector.
The initiative aims to align educational programs with labor market needs, according to the ministry. The goal is to help tourism institutions earn international and local accreditations and professional certificates.
