Saudi rapper Asayel discusses her debut single, ‘Asliyah’ 

Asayel Bishi is a Saudi rapper, singer and songwriter. (Supplied)
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Updated 13 September 2024
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Saudi rapper Asayel discusses her debut single, ‘Asliyah’ 

DUBAI: Saudi rapper, singer and songwriter Asayel Bishi (who uses just her first name as an artist) has released her debut single, “Asliyah” on MDLBeast Records. In it, according to a press release, she “addresses naysayers and doubters with a playful smirk, her words laced with Hejazi slang (Bishi was born and raised in Makkah but now lives in Jeddah) and a wisdom beyond her years.” 

The song is billed as “a statement of intent” and will serve, for most, as an introduction to Bishi’s music. Her flow, on this track at least, is deliberate, closer to a spoken-word performance than a rap. And that was a conscious decision, she says.  




She released her debut single, “Asliyah” on MDLBeast Records. (Supplied)

“I’m actually telling a story. I’m not really rapping and I’m not singing,” she says. “It’s like I’m talking to someone. This is stuff that really happened to me and stuff that I really want people to know. I’m basically telling how people have mocked my style. And the reasons why they don’t like my style. And at the end, I’m saying, like, ‘OK. I’m here. And I’m entering the scene.’” 

The colorful accompanying video was shot on the streets of Jeddah.  

“All the locations in the video are very famous (here). The director (Ahmed Lebleb) wanted to reflect the image that, here in Jeddah, you can do these (creative) things. It’s not just about the beach and swimming,” Bishi explains.  




The colorful accompanying video was shot on the streets of Jeddah. (Supplied)

“Asliyah,” Bishi tells Arab News, was the first song she wrote in Arabic.  

“When I started out, I was writing in English, but when I started working with MDLBeast, they told me, ‘OK, now you need to focus on the Arabic side because you need to communicate with your community,’” she says. “They also told me about other artists — local artists — I should be listening to, like Moayad and Dafencii.”  

It’s been an inspiring change, Bishi explains. “I have purpose now,” she says. “I want to do it to improve myself, but also to encourage other girls to go out and to sing, to perform, to write, to rap… to build this female music community.”  


Yataghan boutique in Jeddah celebrates Saudi heritage

Updated 20 December 2025
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Yataghan boutique in Jeddah celebrates Saudi heritage

JEDDAH: Yataghan, the contemporary Saudi jewelry house founded in 2008 by designer and entrepreneur Sarah Abudawood, has announced an expansion with its Riyadh debut at Kingdom Centre, alongside the relocation of its headquarters and flagship store to a street-front location on Jeddah’s Thalia Street.

The brand, known for blending Arabian heritage with modern minimalism, unveiled two boutiques designed as immersive experiences rather than mere retail spaces.

Every detail of the new Jeddah location has been carefully curated; brass accents inspired by the Yataghan blade evoke precision and luxury, while striped, gray onyx symbolizes continuity and progress, according to the brand’s founder. Vast windows, softened by Yataghan’s signature hexagonal motif, a symbol of harmony, order, and strength, flood the boutiques with natural light, creating an inviting environment for visitors.

Inspired by the Yataghan sword, with its distinctive, single-edged blade, the brand’s collections fuse minimalist design with Arabic calligraphy and tribal motifs.

“The name Yataghan draws its meaning from the two swords on the Saudi flag — a symbol that has always fascinated me for what it represents: conviction, protection, truth, and above all, balance,” Abudawood told Arab News.

“The Yataghan sword, known for its graceful curve and exquisite craftsmanship, embodies purpose and precision. It is drawn to defend what matters and to guard what is sacred. It sets boundaries and restores equilibrium, reminding us that strength is not only about force, but about knowing when to advance and when to stand still.

“That balance is reflected in every piece we create. Because, like the sword, Yataghan is more than an ornament; it is a statement of purpose, and identity.”

Abudawood explained the cultural inspiration behind the brand, highlighting pieces connected to Saudi identity. “This branch carries designs that are deeply connected to Saudi identity and cultural memory. Some pieces are exclusive, inspired by symbols, rhythms, and forms rooted in our heritage, interpreted through a modern lens … Jeddah, in particular, has a unique spirit: fluid, expressive, open, and layered with history. That essence subtly informs the designs you’ll find here.” 

The founder also spoke of the brand’s philosophy of minimalism and meaningful design.

“It comes from my belief that simplicity creates space for meaning. I have always been drawn to architecture and the principle that form must follow function. I design with intention; nothing is accidental. Every line has a purpose, every curve holds a story. Minimalism, for me, is not about removing emotion; it is about distilling it. I want each piece to feel timeless, personal, and quietly powerful.”

The label has been flaunted by high-profile clients — including Jennifer Lopez, Lady Gaga and Lama Akeel — but Abudawood emphasized the brand’s focus on connection over visibility. “Whether someone is a public figure or not, what moves me is when they feel seen by the jewelry. Yataghan has always been about resonance, about creating pieces that speak to identity, strength, and personal stories,” she said.

Looking ahead, 2026 will mark new chapters for Yataghan, including local and international expansion, innovative collections, and a stronger focus on storytelling and community collaborations. “Growth has never been about reach alone; it’s about depth, integrity, and lasting impact,” Abudawood added.

“Ultimately, what drives me is purpose. I’m motivated by the desire to create work that matters, to offer women something that reflects who they are, not who they’re expected to be. Design, for me, is a form of dialogue, a way to translate emotion into form. As long as I’m creating with honesty, intention, and heart, I know I’m exactly where I’m meant to be.”