Rabah Al-Shemaisi has been the secretary-general of the Media and Awareness Committee at Saudi Banks since 2021.
Under her leadership, the committee has made significant contributions to the banking sector.
It was established in 2006 under the guidance of the Saudi Central Bank to enhance banking culture within Saudi society.
Al-Shemaisi is the first Saudi woman to occupy the role. Her primary focus is to promote financial literacy and banking awareness across various societal sectors.
In her capacity as secretary-general, she manages the committee’s operations, organizes awareness campaigns, forges partnerships with governmental and private entities, and engages with the media on important banking topics.
Before her current role, Al-Shemaisi was director of marketing for Visa International in Saudi Arabia in 2020, breaking new ground as the first Saudi woman in the position.
During her tenure, she developed strong relationships with Saudi banks and played a crucial role in executing marketing initiatives that contributed to the brand’s growth in the region.
Al-Shemaisi’s commitment to strategic marketing and corporate communications in the banking industry has been evident throughout her career.
She previously served as marketing manager at Al-Rajhi Bank in 2019 and contributed her expertise at Banque Saudi Fransi in 2017.
Her professional journey began at Emirates NBD in 2011.
Al-Shemaisi holds a bachelor’s degree in languages and translation from King Saud University in Riyadh.
