ISLAMABAD: Google on Wednesday launched two new programs to support Pakistan’s gaming and app industry by teaching local developers how to create high-quality games, Pakistani state-run media reported.
The two programs include Game Design Masterclass and Google Ads Academy, which have been introduced across major Pakistani cities to train the country’s talented game developers as part of a six-month initiative.
The programs were launched at a Google-hosted tech event, Think Apps 2024, in the eastern city of Lahore that brought together nearly 350 of Pakistan’s top developers alongside global industry leaders and experts.
The event focused on empowering developers to harness artificial intelligence (AI) to drive innovation, growth and sustainability in the expanding app industry in the South Asian country, the state-run APP news agency reported.
“Pakistan’s app and gaming industry has a high potential for long-term future growth,” Google Director for Pakistan Farhan Qureshi was quoted as saying. “Several Pakistani studios are leading the charge in mobile app development, such as Vyro.”
He said AI, Hazel Mobile, Games District, GeniTeam, and Finz Games were consistently generating millions of downloads daily, employing hundreds of Pakistanis, and garnering global attention.
Pakistan could achieve a $6.6 billion annual increase in revenue potential by 2030 by focusing on digital exports, with the gaming and app industry identified as one of the key growth opportunity areas, according to a recent report by Access Partnership, a global technology-focused public policy consultancy firm.
Pakistan’s gaming and app industry has demonstrated impressive growth, including a compound annual growth rate (CAGR) of 32 percent in global downloads of locally-made apps from 2018 to 2023, in recent years, the APP reported. The industry remained resilient as in-app purchase (IAP) revenue soared by 50 percent when overall app downloads dipped slightly in 2023, placing the country at number 17 globally.
Qureshi said Google aimed to help Pakistani developers create exceptional games and apps, drive profitability and build sustainable businesses by providing access to its AI-powered products and resources.
“This will subsequently unlock the opportunity to improve the country’s economy through digital export proceeds and provide high-value employment,” he said. “Google remains dedicated to investing in Pakistan’s developer ecosystem and supporting its journey to global success.”
Different Google programs like the Google Ads Academy and ‘Google App Academy’ have reached over 800 participants to date, apart from offering in-person offline hackathon workshops in Lahore and Islamabad, according to the APP.
Google is also deepening engagement at key events like the Google Developer Conference (US), CXO meetups in Asia Pacific Accreditation Cooperation (APAC), and APAC’s App Summit, connecting leaders of Pakistan’s top gaming and app studios’ talent with global peers, state media said.
Google launches two new programs to boost Pakistan’s gaming industry
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Google launches two new programs to boost Pakistan’s gaming industry
- ‘Google Design Masterclass’ and ‘Google Ads Academy’ will help train Pakistani game developers as part of a six-month initiative
- The programs were launched at a Google-hosted event, ‘Think Apps 2024,’ bringing together Pakistani developers, global experts
Pakistan PM calls for faster CPEC implementation, pledges security for Chinese workers
- Shehbaz Sharif pushes expanded cooperation in agriculture, IT and mining under CPEC phase two
- Chinese envoy reaffirms Beijing’s support for Pakistan’s sovereignty and economic development
ISLAMABAD: Prime Minister Shehbaz Sharif on Friday called for speeding up projects under the China-Pakistan Economic Corridor (CPEC) and pledged stronger security guarantees for Chinese workers and investments, during a meeting with China’s ambassador in Islamabad.
Sharif made the remarks as the two countries strive to launch the second phase of CPEC, a multibillion-dollar infrastructure and energy initiative launched in 2015 as part of China’s Belt and Road Initiative (BRI).
CPEC’s first phase focused largely on power generation and transport infrastructure aimed at easing Pakistan’s chronic energy shortages and improving connectivity. The second phase seeks to expand cooperation into industrial development, with an emphasis on special economic zones and export-oriented growth.
“While highlighting the importance of accelerating ongoing CPEC projects, the Prime Minister stressed on the need to enhance cooperation in agriculture and IT and mining & minerals,” said a statement circulated by the PM Office after the meeting.
“He also underscored Pakistan’s resolve to provide a secure and conducive environment for Chinese personnel, investments, and institutions in Pakistan,” it added.
Chinese nationals and projects in Pakistan have faced security threats in the past, including attacks by militant groups targeting infrastructure sites and convoys. Islamabad has repeatedly vowed to tighten security and has deployed special protection units for Chinese workers.
China is Pakistan’s closest ally in the region and a key economic partner, with CPEC widely regarded by Islamabad as central to long-term economic growth.
During the meeting, the prime minister conveyed greetings to Chinese President Xi Jinping and Premier Li Qiang, particularly on the occasion of the Chinese New Year.
China’s Ambassador to Pakistan, Jiang Zaidong, reiterated Beijing’s support for Pakistan’s sovereignty and socioeconomic development, according to the statement. Both sides also exchanged views on regional and international issues and agreed to maintain close coordination.
