LuLu Hypermarket is hosting a weeklong festival to celebrate the vibrant cultural heritage of India and showcase a wide variety of Indian products across all its stores in the Kingdom.
India Utsav 2024 launched on Aug. 14 at Riyadh Avenue Mall, Murabba, and runs until Aug. 21.
The festival was inaugurated by Ambassador of India to Saudi Arabia Dr. Suhel Ajaz Khan, in a ceremony attended by senior LuLu officials, government representatives, and other dignitaries. The event marks another significant milestone in LuLu’s ongoing commitment to bringing the best of Indian culture and products to Saudi Arabia.
In his keynote address, Khan highlighted the festival’s role in fostering deeper Saudi-India ties. “Such events play a crucial role in fostering mutual understanding and appreciation between our two nations. They celebrate our rich heritage and shared values, and I am honored to witness the vibrant display of our cultures coming together. This festival is a testament to the enduring friendship between India and Saudi Arabia and reflects our commitment to deepening cultural and economic collaborations,” he said.
Shehim Mohammed, director of LuLu Saudi Hypermarkets, said: “It is an honor to host LuLu India Utsav 2024 and to celebrate the vibrant and diverse cultural heritage of India. This festival not only showcases an extensive array of Indian products but also strengthens the cultural ties between Saudi Arabia and India. We are excited to offer our customers a unique opportunity to explore and experience the richness of Indian traditions and products. LuLu currently offers over 11,200 products from India to shoppers, reflecting our dedication to bringing the best of Indian culture to Saudi Arabia. We remain committed to fostering such meaningful events that bring cultures together and enrich our shared experiences. The introduction of 40 new products from nine brands is a significant milestone, showcasing the diverse range of Indian products and the fusion of our traditional arts and crafts with Saudi culture.”
Throughout the week-long celebration, customers can explore a vast selection of Indian products, ranging from fresh fruits and vegetables to traditional bakery items and groceries. The festival also features a fashion exhibition that highlights textile traditions from both countries. Adding to the cultural experience, the inaugural event also included a musical performance blending Saudi and Indian melodies.
