Who’s Who: Amer Abu Obeid, president of cargo ground handling at SAL Saudi Logistics Services

Amer Abu Obeid
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Updated 27 July 2024
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Who’s Who: Amer Abu Obeid, president of cargo ground handling at SAL Saudi Logistics Services

Amer Abu Obeid has been the president of cargo ground handling at SAL Saudi Logistics Services since March this year. He manages and leads commercial and operational activities across all of Saudi Arabia’s 18 airports.  

As the head of operations, Abu Obeid oversees the daily requirements to ensure efficiency and effectiveness in cargo handling at the airports.

His responsibilities include supervising staff, coordinating with airlines and regulatory bodies, optimizing resource allocation, and implementing technology solutions to streamline processes and maintain high standards of safety and compliance.  

In addition to his operational role, Abu Obeid also serves as the head of commercial, where he is responsible for driving the company’s commercial strategy and revenue growth.

He oversees sales, customer relationships and business development, which includes identifying new business opportunities, negotiating contracts, developing pricing strategies and enhancing customer satisfaction.

He works closely with other departments to align commercial objectives with operational capabilities to ensure that the company meets its financial targets.   

Abu Obeid has a background in sales and marketing and a deep understanding of the cargo and logistics industry.  

Prior to joining SAL, Abu Obeid held executive positions at Saudia Airline, where he was tasked with leading the formulation and implementation of the commercial strategy to align with the company’s short, medium and long-term objectives.  

His business career began more than 26 years ago in the banking industry. In 2009, he transitioned to the air cargo industry, joining Saudia Cargo as a sales director.  

Demonstrating his ability to spur sales growth, he rapidly rose through the ranks, taking on roles such as regional director for Europe and global commercial executive director.  

Abu Obeid holds a degree in economics from Yarmouk University in Jordan.

 

 


‘Masterpieces of Saudi Orchestra’ shine at Maraya in AlUla

The “Masterpieces of Saudi Orchestra” concert opened at Maraya Concert Hall in AlUla on Thursday. (Supplied)
Updated 23 January 2026
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‘Masterpieces of Saudi Orchestra’ shine at Maraya in AlUla

  • The concert on its opening night presented a seamless artistic journey, where orchestral works met Saudi musical identity
  • It underlined the Music Commission’s aim to present Saudi artistry at a high professional level

RIYADH: The “Masterpieces of Saudi Orchestra” concert opened at Maraya Concert Hall in AlUla on Thursday under the patronage of the Kingdom’s Minister of Culture and Chairman of the board of the Music Commission Prince Bader bin Abdullah.

Organized by the Music Commission, the concert on its opening night presented a seamless artistic journey, where orchestral works met Saudi musical identity.

The Saudi National Orchestra and Choir, conducted by Maestro Hani Farhat, led audiences through carefully curated pieces reflecting heritage and modern creativity.

The repertoire combined traditional influences with orchestral scoring, offering listeners heritage-based compositions alongside recent arrangements.

Regional rhythms and layered musical textures were used to echo the Kingdom’s history, while pieces rooted in Saudi classical music tradition connected audiences with familiar cultural references in a fresh format.

The concert underlined the Music Commission’s aim to present Saudi artistry at a high professional level.

The series seeks to honor national heritage while encouraging contemporary artistic engagement, and its growing local and international presence was highlighted throughout the evening.

The program also featured a visual dimension led by the Theater and Performing Arts Commission, which staged live performances of Saudi folk arts. 

Audiences saw presentations of Samri, Dahha, Rafeihi, Yanbawi, Zair and Khabeeti, synchronized with the orchestra to create one integrated artistic experience.

These folk elements were arranged to complement the orchestral sound, reinforcing the richness and variety of Saudi cultural identity. The combination of music and movement aimed to show how traditional forms can engage with large-scale concert settings while retaining their historical character and community roots.

This performance is an extension of the series of successes achieved by the Saudi Orchestra’s masterpieces both locally and internationally, and reaffirms the Music Commission’s commitment to showcasing Saudi music in its finest form.