Rheem Middle East progresses in mission to upskill Saudi workforce

The hands-on training rooms are equipped with installed HVAC and water heating units.
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Updated 16 July 2024
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Rheem Middle East progresses in mission to upskill Saudi workforce

A booming Saudi HVAC sector and growing human resources within the Kingdom has solidified the significance of Rheem Middle East’s newly opened Innovation Learning Center in Riyadh. The ILC has already made a significant impact in educating, training and professionally developing the HVAC and water heating industry. The center has hosted numerous training sessions and workshops, welcoming professionals and students in the industry since its launch.

Rheem Middle East, a subsidiary of Rheem Global, which is headquartered in Atlanta, US, has a number of brands under its umbrella — RUUD, Richmond and Friedrich. Together, they bring immense American know-how, knowledge and international best practices in HVAC and water heating to young aspiring Saudi trainees in Riyadh. The ILC’s advanced facilities have also played a pivotal role in its mission. The hands-on training rooms, equipped with installed HVAC and water heating units, along with connected water lines, have provided participants with practical experience in installing, servicing and dealing with such products. The classrooms, featuring state-of-the-art live audio and video streaming, and a roundtable room for open discussions, have facilitated collaborative learning experiences for the many trainees that have attended training sessions or workshops at the ILC.

“The Saudi market is one of our key markets and Rheem continually strives to bring the best value to the Kingdom, be it through quality products or knowledge transfer between experts. The engagement and enthusiasm we’ve seen from the attendees and visitors has been positive and nothing short of amazing. It’s clear that Rheem Middle East is filling a vital need in the Saudi community through our ILC,” said Brian Hempenstall, vice president and general manager of Rheem Middle East.

The ILC in Riyadh, which is the second such center in the GCC, highlights Rheem’s commitment to innovation and education in the HVAC and water heating industry across the region. 

The ILC is expected to soon start hosting trainees and students from educational institutes across the Kingdom to enhance their skills through a more holistic approach.


31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences

Updated 12 December 2025
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31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences

The 31st edition of the Dubai Shopping Festival, the world’s longest-running annual retail celebration of its kind, launched with an unforgettable opening weekend, with dazzling live performances, shows and events. 

Running until Jan. 11, the DSF extravaganza is transforming Dubai into a vibrant hub of unbeatable shopping deals,  and immersive entertainment, drawing millions of visitors to experience the city’s unmatched blend of retail innovation, culture, and global flair.

Kicking off the festivities in spectacular style, the opening weekend saw high-energy concerts, captivating family entertainment, and cutting-edge visual displays, which set the tone for a 38-day season of wonder, excitement and family entertainment.

e& DSF Nights

Adding style and glamor to the weekend, international icon Nora Fatehi dazzled audiences at e& DSF Nights, the daily celebrations that will be held at Dubai Festival City Mall. Famed for her high-energy dance performances and infectious rhythms, Fatehi’s live show wowed fans on Dec. 6, at the mall’s scenic Festival Bay. The venue showcased stunning fireworks complementing an evening of cultural vibrancy and celebration. 

As part of the broader e& DSF Nights series, the event featured interactive zones, waterfront attractions, and free public installations, creating an inclusive and unforgettable experience for all ages.

Hatta mountain experiences

DSF will also feature an exciting and immersive mountain experience at Hatta Wadi Hub for the second year in a row, featuring Candlelight Concerts by Fever, Dinner in the Sky, and the Roxy Dome Cinema.

Candlelight Concerts by Fever

Experience a magical outdoor candlelight concert series for all to enjoy with incredible music from Vivaldi to Coldplay against the stunning backdrop of the Hatta mountains. Tickets are on sale for 70 dirhams ($28). Kids eight years and below are welcome to join the children’s concert taking place on Dec. 13 for free.

Dinner in the Sky

This elevated experience will debut at the Hatta mountains for a scenic meal in the clouds like no other. Perched 50 meters above ground, experience a stunning dinner for 300 dirhams.

Breathtaking shows 

Elevating the spectacle further, DSF will unveil its new Drone and Pyro Show, a mesmerizing technological marvel featuring more than 1,000 drones, including 100 pyro drones, across two nightly displays. Fusing art and innovation, these breathtaking shows will illuminate the city skyline with color and creativity, symbolizing Dubai’s visionary and future-forward spirit. A Dubai-inspired soundtrack by legendary composer Hans Zimmer will be used for the drone display, where thousands of synchronized drones will dance through the night sky, transforming the city skyline into a cinematic symphony of light and sound.

Tickets for e& DSF Nights are now available to purchase via Platinumlist.net. Fans are urged to secure their seats early before they sell out. Two additional A-list concerts at Coca-Cola Arena and e& DSF Nights will soon be announced, adding to the festival’s star-studded entertainment lineup.