SDAIA launches data protection awareness campaign

The Saudi Data and Artificial Intelligence Authority has launched a data protection awareness campaign. (SDAIA)
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Updated 11 July 2024
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SDAIA launches data protection awareness campaign

  • Understand Your Data campaign aims to raise awareness of the Saudi personal data protection system and related rights
  • Will promote the importance of protecting personal data, cases of personal data disclosure and the obligations of entities covered by the system’s provisions

JEDDAH: The Saudi Data and Artificial Intelligence Authority on Thursday launched a data protection awareness campaign in the Kingdom.

The “Understand Your Data” campaign aims to raise awareness of the Saudi personal data protection system and related rights, said Al-Rabdi bin Fahd Al-Rabdi, head of the SDAIA’s National Data Management Office.

It will promote the importance of protecting personal data, cases of personal data disclosure and the obligations of entities covered by the system’s provisions, Al-Rabdi added.

The authority seeks to promote data holders’ right to know the purpose for which their data has been processed, the right to request changes to personal data and the right to request the deletion of data.

Al-Rabdi called on personal data holders to exercise due diligence when making disclosures to entities that store their data.

The Saudi Personal Data Protection Law came into force on Sept. 14 last year. Entities covered its provisions were granted one year to update their data systems in line with the new law.


Rebuilding lives: Saudi initiative gives fresh hope to amputees

Updated 08 December 2025
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Rebuilding lives: Saudi initiative gives fresh hope to amputees

  • Baitureh Health Association has provided life-changing support to more than 1,000 people
  • Prosthetic limbs can cost up to $76,000

MAKKAH: The Baitureh Health Association for the Care of Amputees has quickly become one of Saudi Arabia’s most impactful humanitarian initiatives, transforming support for people with lost limbs.

Established in 2020, the association deals with people’s physical, psychological and social needs and fills a long-standing gap in the national health system.

CEO Badr bin Alyan told Arab News that the initiative was created in response to a growing need, driven by amputations linked to accidents, blood disorders, occupational injuries and other causes.

Its operations were “based on service integration rather than fragmentation, enabling beneficiaries to return to their lives with confidence, ability and independence,” he said.

This holistic process covers everything from initial evaluations to psychological and physical rehabilitation, family support, prosthetic fitting and ongoing maintenance.

Its psychological support programs include group sessions led by certified mentors who have undergone similar experiences, as well as field visits to support patients before and after amputation.

More than 1,000 people across the Kingdom have so far benefitted from the association’s work, about 10 percent of them children, whom Alyan said were “the most sensitive and the most in need of intensive psychological and family support.”

Its specialist programs for children — My First Step and Therapeutic Entertainment — help young people adapt to prosthetics, overcome trauma and build confidence in a safe and supportive setting.

The association has completed more than 300 prosthetic fittings, including silicone cosmetic limbs, mechanical, hydraulic, electronic and 3D-printed models. 

Alyan said the type of prosthetic selected depended on a number of factors, such as age, lifestyle, type of amputation, activity level and psychological readiness.

Children also have to undergo frequent adjustments to their new limbs to account for their growth.

Each prosthetic cost between SR20,000 ($5,300) and SR285,000, Alyan said.

The association funds its work through sponsorships, community contributions and strategic partnerships.

Despite its success, Alyan said there were still challenges to be faced, including the lack of a consolidated base for the provision of psychological support and therapy services and prosthetics development and maintenance.

There was also a shortage of local experts, he said.

In response, the association set up a rehabilitation center, which Alyan said would help to localize prosthetics manufacturing, reduce costs and accelerate fitting processes and create opportunities for local experts to develop their knowledge and experience.

But providing prosthetics was only part of the association’s work, he said.

“Rebuilding a human life is the deeper goal.”