Almarai, SDB to empower food entrepreneurs

The agreement was signed by CEO of Almarai Company Abdullah bin Nasser Al-Bader and CEO of the Social Development Bank Sultan bin Abdulaziz Al-Humaidi.
Short Url
Updated 26 June 2024
Follow

Almarai, SDB to empower food entrepreneurs

Almarai Company has signed a cooperation agreement with the Social Development Bank to launch a program to empower owners of very small cooking projects in the Riyadh region. The initiative — the “Almarai Chefs Program” — is part of the company’s support and encouragement for entrepreneurs.

The agreement was signed by CEO of Almarai Company Abdullah bin Nasser Al-Bader and CEO of the Social Development Bank Sultan bin Abdulaziz Al-Humaidi.

The agreement includes several areas of cooperation between the two parties. It stipulates that Almarai will commit to financing cooking training projects and contributing to the identification of targeted activities for financing and training, providing food products, equipment, and tools for projects participating in the program. Meanwhile, the Social Development Bank — represented by the Dulani Business Center — will provide solutions and services to qualify the targeted group through empowerment and development programs, in addition to nominating productive family projects to join the program.

Almarai CEO Al-Bader said the company’s partnership with the Social Development Bank to launch the Almarai Chefs Program will contribute significantly to empowering emerging entrepreneurs in the food sector. “The program will have a positive impact on owners of very small cooking projects, by supporting them continuously and enhancing their contribution to the development of this vital sector.”

Al-Humaidi added: “The cooperation agreement with Almarai Company targets owners of very small projects in the cooking and productive families sector in the Riyadh region, in an effort to develop small businesses and contribute to their transformation into sustainable projects, and achieve a tangible economic return for the participating projects, as we focus permanently on supporting innovators to launch qualitative projects that we are proud of in the Saudi food sector.”


Jeeny launches First–Last Mile Access in partnership with Medina Bus

Updated 19 December 2025
Follow

Jeeny launches First–Last Mile Access in partnership with Medina Bus

Jeeny has announced the introduction of its First-Last Mile Access Program in collaboration with Medina Bus, marking a significant step forward in Saudi Arabia's transportation reform. 

Passengers who buy a Medina Bus ticket can now get discounted Jeeny rides to and from key bus stops, making public transportation more accessible for both residents and pilgrims.

While the initiative appears modest, it represents a far wider vision: the first operational phase of Jeeny's goal to develop Saudi Arabia's next-generation Integrated Mobility Platform, an integrated framework that will eventually connect numerous modes of transportation under one seamless consumer experience.

Medina was chosen as the launch location because of its national importance and growing demand for efficient transportation. 

In 2024, the city's bus network handled 1.72 million people, and demand is predicted to increase further in 2025. 

Medina, being one of the Kingdom's most popular destinations, provides a real-world setting for evaluating concepts that can then be scaled across the country.

“This marks the beginning of a mobility shift in Saudi Arabia, where public transport and private operators can work together to offer a seamless journey,” said Hammad Ehtesham, CEO of Jeeny. “Making it easier for people to reach public transport is the foundation of a future where every mode of mobility in the Kingdom connects effortlessly.”

With millions of rides every year in Saudi Arabia and Jordan, Jeeny has developed into one of the top mobility platforms in the area. 

The company, which employs over 400 people and has one of the biggest active driver networks in the Kingdom, is currently getting ready for its next stage: a nationwide mobility ecosystem that will support buses, ride-hailing, micro-mobility, pilgrim mobility services, and end-to-end travel solutions, including direct flight booking through Jeeny.  

Despite the fact that Medina's First-Last Mile initiative is relatively new, early feedback shows that users are really interested in more accessible transportation options. 

Similar First-Last Mile initiatives can increase public transportation usage by 15 to 25 percent, according to international research, underscoring the wider potential impact as Jeeny considers expanding to more Saudi cities.

“What begins in Medina will become a blueprint for the Kingdom’s connected mobility future,” Ehtesham added. “This is the first step toward a nationwide ecosystem that will make movement simpler, smarter, and more accessible for everyone.”

Passengers on Medina Bus are now able to make use of the Jeeny First-Last Mile Access Program, which supports Saudi Arabia's vision for contemporary, sustainable, and inclusive mobility while providing a new, more convenient means of accessing public transportation.