‘All Eyes on Rafah’ image garners millions of shares in latest social media solidarity campaign

The phrase is intended to highlight the plight of Rafah, where local authorities reported the loss of at least 45 civilian lives following an Israeli airstrike on Sunday, which Netanyahu described on Monday as a “tragic mistake.” (IG/File)
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Updated 29 May 2024
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‘All Eyes on Rafah’ image garners millions of shares in latest social media solidarity campaign

  • Image depicts tents in a camp arranged to spell out “All Eyes on Rafah”
  • By Wednesday morning, post surpassed 40 million shares on Instagram

LONDON: The image “All Eyes on Rafah” has garnered millions of shares in the latest social media solidarity campaign, drawing widespread attention to the ongoing conflict between Israel and Gaza.

The post renewed advocacy efforts following a deadly Israeli airstrike on the city in southern Gaza.

According to Forbes, the slogan appears to have originated from a comment by Rik Peeperkorn, director of the World Health Organization’s Office of the Occupied Palestinian Territories.

In February, Peeperkorn used the phrase to shift attention toward Rafah after Israeli Prime Minister Benjamin Netanyahu ordered an evacuation plan for the city ahead of planned attacks targeting what Netanyahu claims are the last remaining strongholds of the militant group Hamas.

By Wednesday morning, the post had surpassed 40 million shares on Instagram, with the hashtag #AllEyesonRafah trending across social media platforms.

The image, believed to be one of the first examples of AI-generated viral activist artwork, depicts tents in a camp arranged to spell out “All Eyes on Rafah.”

The phrase is intended to highlight the plight of Rafah, where local authorities reported the loss of at least 45 civilian lives following an Israeli airstrike on Sunday, which Netanyahu described on Monday as a “tragic mistake.”

Israel has faced international scrutiny for the attack, which is part of a broader offensive by the Israeli army in and around Rafah.

The decision has been widely condemned by world leaders who have urged Israel to halt its invasion in an area where about 1.4 million displaced Palestinians from elsewhere in the Gaza Strip had sought shelter.

Last Friday, the International Court of Justice ordered an immediate halt to the offensive, a position rejected by Israel.

In an opinion piece in The Jewish Chronicle on Wednesday, journalist Josh Kaplan described the post as “another vapid, lazy way to say ‘I care,’” arguing that the slogan “is one in the long canon of feel good posts that achieve very little but make the sharer feel, even just for a second, like they’re doing something to help.”

Kaplan wrote: “I understand that there is outrage at the way Israel is conducting its war. The images coming out of Gaza often feel indefensible. But what does sharing an AI image that looks nothing like Gaza actually do?”

He added: “To learn about the conflict and to formulate an opinion that maintains dignity for all sides is something that cannot be accomplished by sharing an Instagram post. All it does is make Israelis, who will have to be involved in any future peace process, feel, yet again, that the world doesn’t care about their suffering.”


Israel’s settler movement takes victory lap as a sparse outpost becomes a settlement within a month

Updated 21 January 2026
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Israel’s settler movement takes victory lap as a sparse outpost becomes a settlement within a month

  • Smotrich, who has been in charge of Israeli settlement policy for the past three years, has overseen an aggressive construction and expansion binge aimed at dismantling any remaining hopes of establishing a Palestinian state in the occupied West Bank

YATZIV SETTLEMENT, West Bank: Celebratory music blasting from loudspeakers mixed with the sounds of construction, almost drowning out calls to prayer from a mosque in the Palestinian town across this West Bank valley.
Orthodox Jewish women in colorful head coverings, with babies on their hips, shared platters of fresh vegetables as soldiers encircled the hilltop, keeping guard.
The scene Monday reflected the culmination of Israeli settlers’ long campaign to turn this site, overlooking the Palestinian town of Beit Sahour, into a settlement. Over the years, they fended off plans to build a hospital for Palestinian children on the land, always holding tight to the hope the land would one day become theirs.
That moment is now, they say.
Smotrich goes on settlement spree
After two decades of efforts, it took just a month for their new settlement, called “Yatziv,” to go from an unauthorized outpost of a few mobile homes to a fully recognized settlement. Fittingly, the new settlement’s name means “stable” in Hebrew.
“We are standing stable here in Israel,” Finance Minister and settler leader Bezalel Smotrich told The Associated Press at Monday’s inauguration ceremony. “We’re going to be here forever. We will never establish a Palestinian state here.”
With leaders like Smotrich holding key positions in Israel’s government and establishing close ties with the Trump administration, settlers are feeling the wind at their backs.
Smotrich, who has been in charge of Israeli settlement policy for the past three years, has overseen an aggressive construction and expansion binge aimed at dismantling any remaining hopes of establishing a Palestinian state in the occupied West Bank.
While most of the world considers the settlements illegal, their impact on the ground is clear, with Palestinians saying the ever-expanding construction hems them in and makes it nearly impossible to establish a viable independent state. The Palestinians seek the West Bank, captured by Israel in 1967, as part of a future state.
With Netanyahu and Trump, settlers feel emboldened
Settlers had long set their sights on the hilltop, thanks to its position in a line of settlements surrounding Jerusalem and because they said it was significant to Jewish history. But they put up the boxy prefab homes in November because days earlier, Palestinian attackers had stabbed an Israeli to death at a nearby junction.
The attack created an impetus to justify the settlement, the local settlement council chair, Yaron Rosenthal, told AP. With the election of Israel’s far-right government in late 2022, Trump’s return to office last year and the November attack, conditions were ripe for settlers to make their move, Rosenthal said.
“We understood that there was an opportunity,” he said. “But we didn’t know it would happen so quickly.”
“Now there is the right political constellation for this to happen.”
Smotrich announced approval of the outpost, along with 18 others, on Dec. 21. That capped 20 years of effort, said Nadia Matar, a settler activist.
“Shdema was nearly lost to us,” said Matar, using the name of an Israeli military base at the site. “What prevented that outcome was perseverance.”
Back in 2006, settlers were infuriated upon hearing that Israel’s government was in talks with the US to build a Palestinian children’s hospital on the land, said Hagit Ofran, a director at Peace Now, an anti-settlement watchdog group, especially as the US Agency for International Development was funding a “peace park” at the base of the hill.
The mayor of Beit Sahour urged the US Consulate to pressure Israel to begin hospital construction, while settlers began weekly demonstrations at the site calling on Israel to quash the project, according to consulate files obtained through WikiLeaks.
It was “interesting” that settlers had “no religious, legal, or ... security claim to that land,” wrote consulate staffer Matt Fuller at the time, in an email he shared with the AP. “They just don’t want the Palestinians to have it — and for a hospital no less — a hospital that would mean fewer permits for entry to Jerusalem for treatment.”
The hospital was never built. The site was converted into a military base after the Netanyahu government came to power in 2009. From there, settlers quickly established a foothold by creating makeshift cultural center at the site, putting on lectures, readings and exhibits
Speaking to the AP, Ehud Olmert, the Israeli prime minister at the time the hospital was under discussion, said that was the tipping point.
“Once it is military installation, it is easier than to change its status into a new outpost, a new settlement and so on,” he said.
Olmert said Netanyahu — who has served as prime minister nearly uninterrupted since then — was “committed to entirely different political directions from the ones that I had,” he said. “They didn’t think about cooperation with the Palestinians.”
Palestinians say the land is theirs
The continued legalization of settlements and spiking settler violence — which rose by 27 percent in 2025, according to Israel’s military — have cemented a fearful status quo for West Bank Palestinians.
The land now home to Yatziv was originally owned by Palestinians from Beit Sahour, said the town’s mayor, Elias Isseid.
“These lands have been owned by families from Beit Sahour since ancient times,” he said.
Isseid worries more land loss is to come. Yatziv is the latest in a line of Israeli settlements to pop up around Beit Sahour, all of which are connected by a main highway that runs to Jerusalem without entering Palestinian villages. The new settlement “poses a great danger to our children, our families,” he said.
A bypass road, complete with a new yellow gate, climbs up to Yatziv. The peace park stands empty.