Regional retailer Lulu Group has further expanded its presence in the Kingdom with the opening of its newest destination in Khamis Mushait, Asir province. 

Khaled bin Abdulaziz bin Mushait, governor of Khamis Mushait, inaugurated the hypermarket — the 60th LuLu outlet in Saudi Arabia — in the presence of Yusuf Ali M.A., chairman of LuLu Group, and other dignitaries. 

Present on the occasion were Saifee Rupawala, CEO of LuLu Group; Ashraf Ali M.A., executive director, LuLu Group; Shehim Mohammed, LuLu Saudi director; Rafeek Mohammed Ali, regional director, LuLu Hypermarket, Jeddah region; and other senior officials. 

The hypermarket is spread over 71,000 square feet in the popular Mujan Park Mall and comes packed with all the favorite shopping features that have made LuLu the fastest growing retail chain across the Kingdom. 

Chairman Ali said: “LuLu’s growth story in Saudi Arabia is a testimony to the quality choices of Saudi shoppers who recognize the commitment of LuLu to deliver its brand promise of quality, affordability and variety. Brand LuLu has always been known for catering to shoppers based not only in city centers, but also in the outskirts and suburbs, so that people do not need to travel long distances. We are committed to providing world-class shopping and we shall continue meeting the lifestyle needs of our clientele base.” 

He added: “We have also focused on promoting and providing local employment opportunities, which have been critical to our success through a structured recruitment process that aims to provide necessary training and skill enhancement opportunities to the local workforce.” 

As part of its expansion plan in the Kingdom, LuLu will open another 17 new hypermarkets in the near future, which will provide more employment to the local youth, Ali said.

“The onward march of LuLu Hypermarkets in Saudi Arabia signals our group’s commitment to the Saudi leadership’s vision and energy for a bright future. Our growth would not have been possible without the support of all our stakeholders — especially our valued customers who have always patronized our quality and service, and our management who have tapped retail trends and built a network of stores on the foundation of excellence.” 

“We are proud to be part of Saudi Arabia’s overall development and will continue to support sustainable development strategies. I thank the wise leadership of Saudi Arabia for their support,” added Ali. 

Located on the first floor of the mall, the store is designed with customer convenience at its core. The hypermarket offers the choicest selection of ingredients from across the world, fresh food in the Hot Foods section and bakery, electronics in the LuLu Connect section and a fashion store.

Shoppers have the convenience of 1,100 car parking slots and, inside the store, 12 checkout counters and four self-checkout counters. There are also dedicated green checkout counters to encourage the company policy of giving ecologically aware customers priority. LuLu will also offer e-receipt checkout, in line with its green drive that seeks to promote paperless transactions.

Special in-store features include an emphasis on healthy and diet food choices, an extensive range of “Free From” foods, pet foods, a seafood section that also extends to freshly made sushi and grilled fish, premium meats and an expansive imported product range. 

Pepsi will host the “Party With Pepsi” show, featuring a lineup of DJs, on May 24 at a major football closing ceremony in Saudi Arabia. This groundbreaking event marks the first time a brand will take center stage at a football event in the Kingdom. The unprecedented spectacle of light, sound, and celebration, in partnership with the ROSHN Saudi League, will not only showcase Pepsi’s bold new identity but also cement its position as a cultural vanguard, resonating with multiple generations through an electrifying musical journey from past to present.

The event will take place at the heart of Saudi cultural life, intertwining the excitement of football with the universal language of music, creating a platform where athletic passions and musical creativity collide. Through this event, Pepsi embodies a relentless quest for innovation and engagement, offering audiences not just a show but an experience that leaves them craving more. The motto “Thirsty for More” drives the event’s narrative, from the suspenseful reveal of mystery DJs blending iconic musical eras to a special closing ceremony, the event promises continued innovation and excitement.

Pepsi has long stood as the sound of every generation, and “Thirsty for More” is more than just a brand slogan; it is a declaration of Pepsi’s commitment to pushing boundaries and pursuing excellence. By featuring a diverse lineup of artists who bridge the gap between generations, Pepsi demonstrates its unique ability to resonate with audiences both old and new. The show’s musical journey, meticulously curated by MDLBEAST, will transition from classic hits to contemporary anthems, illustrating Pepsi’s evolution while staying true to its roots.

Speaking about the campaign, Karim El-Fiqi, senior vice president and chief marketing officer at PepsiCo AMESA, said: “Recently, we launched our new identity and promised to keep delivering immersive and engaging experiences for our consumers. As part of the same, Pepsi will be the first brand to partner to create a never seen like before show at Roshn Saudi League. This event is a strategic move to solidify Pepsi’s standing as the premier brand that evolves with and supports the dynamic culture in Saudi Arabia. By aligning with the country’s burgeoning entertainment industry and rapidly expanding sports sector, Pepsi not only taps into the national zeitgeist but also sets the stage for future cultural engagements. This event is part of a broader strategy to embed the brand deeply into the cultural fabric of the markets it serves, making Pepsi synonymous with youthful energy and innovative experiences.”

Speaking about the collaboration, Ramadan Alharatani, chief executive of MDLBEAST, said: “This collaboration represents a powerful fusion of sports and music, igniting the passion of football enthusiasts through the universal language of music. With our meticulous curation of the musical journey, we aim to create an electrifying experience that resonates with multiple generations. Together with Pepsi, we are pushing boundaries, delivering innovation, and offering audiences an unforgettable experience that leaves them thirsty for more.”

Pepsi remains dedicated to supporting the growth and popularity of football in Saudi Arabia. Pepsi will not only deliver a spectacular closing ceremony but will also set a new standard for brand involvement in cultural events. This show will be a testament to Pepsi’s vision of staying at the forefront of cultural trends, delivering unmatched experiences that resonate across generations, and continuously inspiring audiences to remain “thirsty for more.”

Stay tuned as Pepsi continues to innovate and inspire. Follow @pepsi_Saudi for exclusive behind-the-scenes content and upcoming surprises. Join the conversation using #ThirstyForMore and share how Pepsi inspires you.