DUBAI: A UAE-based sustainable clothing brand said on Monday that it had contributed more than AED 3 million ($816,798) in emergency relief aid for Gaza since the beginning of Israel’s war on the Palestinian enclave.
All proceeds donated to Dubai Cares charity by The Giving Movement were earmarked for the delivery of crucial support to Palestinians in Gaza, including hot meals, food packages, and the provision of emergency shelter.
The brand raised the money through the “Gaza In Our Hearts” fundraising campaign.
Dubai Cares has forged a partnership with American Near East Refugee Aid, a nongovernmental organisation, collaborating closely with UN agencies, diplomatic channels, and other NGOs to establish aid channels for swift and effective delivery of life-saving supplies.
Dr. Tariq Al-Gurg, CEO of Dubai Cares, commended the clothing brand for its philanthropic efforts.
“The Giving Movement has truly embodied its brand name and set an example for other brands to make a positive impact on the lives of those who urgently need our assistance,” he said.
Dominic Nowell-Barnes, founder of The Giving Movement, said: “Our collaboration with Dubai Cares underscores our commitment to standing with the community and providing assistance to those in need.