DUBAI: Dutch Moroccan Egyptian model Imaan Hammam took the spotlight this week as the face of Jacquemus’ latest campaign, “Les Sculptures.”
In a series of images shared on both Hammam’s and the brand’s Instagram pages, the model was posed atop pedestals, showcasing an array of ensembles from the label’s newest collection.
The shots were captured amidst the picturesque streets of Paris, including settings outside a pharmacy and within a studio.
Hammam wore a printed black-and-white coat, distinguished by its elevated collar and dramatically curved sleeves. (Supplied)
One of the images featured Hammam adorned in a printed black-and-white coat, distinguished by its elevated collar and dramatically curved sleeves. This is a design reminiscent of the coat sported by American Dutch Palestinian model Gigi Hadid during Jacquemus’ January show in Saint-Paul-De-Vence, France.
Accentuating her ensemble, Hammam carried a bag, bearing the same print as her coat, seamlessly merging with her attire. She also wore black tights and open-toed ankle-strap heels.
In another shot, Hammam reclined on the pedestal, clad in a figure-hugging black dress with a hood that covered half her face.
The collection was first presented during the January show in Saint-Paul-De-Vence.
With this collection, Simon Porte Jacquemus — the maison’s head designer — sought to move past recent turbulence in his business with a glamorous show in front of stars including Julia Roberts and Kylie Jenner.
There were no more than three colors on display on the models: black and white, with recurring flashes of bright red.
The collection mixes simple, elegant designs with touches of surrealism like exaggerated sleeves and rounded shoulders, or waistlines and collars jutting out to the side.
This is not Hammam’s first collaboration with the brand. In 2021, she graced the label’s Spring 2021 campaign alongside fellow part-Arab models Nora Attal and Malika El-Maslouhi.
Hammam was then a vision in a flared, wheat-colored pinstripe jumpsuit with thin shoulder and chest straps. She also made a memorable appearance on Jacquemus’ runway in July 2020 in Paris donning the same dress.
Launched in 2009, the independent label has seen rapid growth thanks in large part to the founder’s canny social media presence — all smiles and warmth, in contrast to the perceived icy elitism of many of his peers.
