Pak-Saudi fast-food chain offers taste of Middle East with shawarma and mandi

The picture taken on March 28, 2024 shows “Manjoo” Arab restaurant in Rawalpindi, Pakistan. (AN photo)
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Updated 02 April 2024
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Pak-Saudi fast-food chain offers taste of Middle East with shawarma and mandi

  • First branch of Manjoo set up by Pakistani family in Saudi Arabia in 2009, Rawalpindi branch opened in 2020
  • Owner credits popularity of restaurant to growing taste for Middle Eastern food in Pakistan

RAWALPINDI: Waiters prepared shawarma platters inside the bustling kitchen while eager customers waited to collect their orders in the dining room outside, surrounded by the aroma of skewered meat and spicy rice. 

This is the scene at the “Manjoo” fast food chain, set up four years ago in Rawalpindi by two Pakistani brothers who grew up in Saudi Arabia and opened the restaurant’s first branch in the Kingdom in 2009.

Some of the popular dishes on the menu are shawarmas, seasoned meat and condiments served on pita bread, a meat and spicy rice dish called mandi and fatayer, which are small, triangular-shaped pastries filled with spinach, cheese, meat, or a combination.

Sheikh Tahir, one of the brothers who set up the Rawalpindi branch, said his family moved to Saudi Arabia before he was born and set up various businesses there, including automobile showrooms and mobile phone shops.

“We had other businesses there [in Saudi Arabia] but [younger generation] always wanted to open a restaurant,” Tahir told Arab News. 

That dream materialized in 2009 when the family opened its first Manjoo branch in Madinah. 

One branch grew to five across Saudi Arabia, before the family decided to open a branch and a food truck in Pakistan.

But what does Manjoo mean and why this name specifically?

“Manjoo means mango in Arabic,” Tahir explained, saying Saudi mangoes were cherished fruits available throughout the year.

“In 2009, before we opened the restaurant, we randomly chose this name, and it quickly gained fame.” 

Tahir’s family was skeptical at first whether a restaurant that offered food from the Middle East would be a hit in Pakistan. But the response from customers had been “overwhelming,” the owner said, which he credited to a growing taste for Middle Eastern cuisine in Pakistan.

“Earlier, people in Pakistan were not acquainted to Arab food but now many such restaurants have opened up,” Tahir said.

“And this food is liked by the people because it’s light and has very few spices.”

To ensure the restaurant does not lose its authentic taste, Tahir even brings in chefs from Saudi Arabia. And the customers love it. 

“I come here at least twice a week,” customer Ali Fayaz told Arab News. “Having spent a lot of time in Saudi Arabia and other Arab countries, my taste buds are accustomed to their cuisine.”

Another customer Syed Noman Sarwar praised the restaurant, which his family had been visiting for over three years, for maintaining consistency in taste and quality. 

“I have tried KFC, McDonald’s,” he said, “but nothing compares to the taste of Manjoo.”


Pakistan secures $1.2 billion as IMF clears reviews, flags gains on stability and reforms

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Pakistan secures $1.2 billion as IMF clears reviews, flags gains on stability and reforms

  • IMF praises Pakistan’s policy implementation despite challenging global environment and climate-driven shocks
  • The Executive Board urges faster energy, SOE and governance reforms for macroeconomic and fiscal sustainability

KARACHI: The International Monetary Fund (IMF) approved Pakistan’s second review under its Extended Fund Facility (EFF) and the first review of its Resilience and Sustainability Facility (RSF), said a statement on Tuesday, unlocking about $1.2 billion in new financing while praising the country’s progress in stabilizing the economy despite recent floods.

The decision taken by the IMF Executive Board allows Islamabad to draw $1 billion under the EFF and $200 million under the RSF, bringing total disbursements under both arrangements to about $3.3 billion. The Fund said Pakistan’s policy implementation had improved financing conditions, strengthened reserves and preserved stability even as the country faced a challenging global environment and climate-driven shocks.

Under the 37-month EFF, approved last year in September, the IMF noted strong fiscal performance, including a primary surplus of 1.3 percent of GDP, a rebound in gross reserves to $14.5 billion by end-FY25 from $9.4 billion a year earlier and progress on rebuilding confidence. It noted a surge in inflation due to flood-related food price spikes but said it was expected to ease.

“Pakistan’s reform implementation under the EFF arrangement has helped preserve macroeconomic stability in the face of several recent shocks,” IMF Deputy Managing Director Nigel Clarke said. “Real GDP growth has accelerated, inflation expectations have remained anchored, and fiscal and external imbalances have continued to moderate.”

Clarke said Islamabad’s commitment to meeting its FY26 primary balance target while also addressing urgent post-flood relief signaled strong fiscal intent. He urged continued tax policy simplification and base broadening to build space for climate resilience, social protection and public investment.

The IMF official maintained a tight monetary stance should be continued to keep inflation within the State Bank Pakistan’s target range, while allowing exchange-rate flexibility and deepening the interbank market.

Additionally, he said financial regulation enforcement and capital market development were essential for a resilient financial sector.

The IMF also flagged energy sector reforms as “critical to safeguarding viability,” noting that timely tariff adjustments had helped curb circular debt but that Pakistan must now focus on reducing electricity production and distribution costs and addressing operational inefficiencies in both the power and gas sectors.

The statement also welcomed the publication of Pakistan’s Governance and Corruption Diagnostic report, a detailed IMF-supported assessment that maps out where government systems are vulnerable to inefficiency or misuse and recommends reforms to improve transparency, accountability and service delivery.

Further priorities include the privatization of state-owned enterprises and strengthening economic data quality.
Clarke said reducing Pakistan’s climate vulnerability was vital for long-term stability, referring to the RSF, a financing tool that provides long-term, low-cost loans to help countries address climate risks.

“The RSF arrangement is supporting efforts to strengthen natural disaster response and financing coordination, improve the use of scarce water resources, raise climate considerations in project selection and budgeting, and improve the information on climate-related risks in financing decisions,” he said.

Pakistan faced a prolonged economic crisis in recent years before it began implementing stringent IMF-recommended reforms, which have driven a gradual improvement in macroeconomic indicators over the past two years.

The country also remains one of the world’s most climate-vulnerable nations despite contributing less than one percent of global greenhouse-gas emissions.

It has endured a series of extreme weather events in recent years, most notably the 2022 super-floods that submerged one-third of the country, displaced millions and caused an estimated $30 billion in losses.

This year’s floods killed over 1,000 people and caused at least $2.9 billion in damage to agriculture and infrastructure, underscoring the scale of climate pressures facing the economy.

Economic experts told Arab News a day earlier that the Fund’s disbursements under the two loan programs would support the cash-strapped nation, which has relied heavily on financing from bilateral partners such as Saudi Arabia, China and the United Arab Emirates, as well as multilateral lenders.

“It obviously will help strengthen the external sector, the balance of payments,” said Samiullah Tariq, group head of research at Pakistan Kuwait Investment Company.

Another analyst, Shankar Talreja, head of research at Karachi-based Topline Securities, said the move was likely to send a positive signal to domestic and international investors about the government’s commitment to its reform agenda.

“This will help strengthen reserves and will eventually help a rating upgrade going forward,” he said.