UK beauty brand explains Bella Hadid contract termination

Tilbury (L) and Bella Hadid (R). (Instagram)
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Updated 02 March 2024
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UK beauty brand explains Bella Hadid contract termination

DUBAI: British beauty brand Charlotte Tilbury this week responded to claims surrounding the termination of its contract with Bella Hadid, saying that the decision was not based on the US Dutch Palestinian model’s “personal views,” but because she is launching her own beauty brand.

A statement from the company, published in The Independent, said: “Bella Hadid and Charlotte Tilbury Beauty’s professional relationship has come to its end as Bella prepares to launch her own beauty brand.

“It is absolutely not the case that any personal views held by Bella impacted our contract or relationship with her.

“As a female-led business, Charlotte Tilbury Beauty continues to support Bella and looks forward to the exciting launch of Orebella later this year,” the statement added.

Last month, Hadid announced on Instagram that she is launching a brand called Orebella on May 2. 

While details about the brand and its offerings remain under wraps, WWD Magazine reported that Hadid’s trademark filing, dating back to 2022, hints at Orebella’s focus on scent-related products. These may include fragrances, incense, body lotions, oils, shampoo, conditioner and candles. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella (@bellahadid)

The model shared a 10-second teaser on Instagram showing a close-up of her face and culminating with the brand’s logo.

Hadid was named the face of Charlotte Tilbury in March 2023. 

Her debut campaign in June promoted the new Airbrush Flawless Lip Blur, a hydrating matte liquid lipstick formulated with hyaluronic acid to boost hydration. She joined a glittering roster that included actress Lily James, and models Jourdan Dunn and Kate Moss. 


Imaan Hammam shines in bridesmaid mode

Updated 29 December 2025
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Imaan Hammam shines in bridesmaid mode

  • Attends wedding of best friend and model Cindy Bruna

DUBAI: Supermodel Imaan Hammam recently attended the wedding of her best friend and fellow supermodel Cindy Bruna, who tied the knot with former basketball star and actor Blondy Baruti in an intimate ceremony in Paris.

Bruna, a French-Congolese model best known for her work with Victoria’s Secret and major fashion houses, married in a private celebration attended by close friends and family. She wore a custom gown by Lebanese designer Elie Saab.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

Hammam was a part of the bridal party, serving as one of Bruna’s bridesmaids. The Dutch-Moroccan-Egyptian model wore a long, maroon-red gown with a sleeveless silhouette.

The dress was paired with matching elbow-length gloves in the same deep red shade, creating a coordinated and striking look that stood out but was in keeping with the formal event.

On Instagram she posted images with the caption: “Most special weekend celebrating my sis and Blondy. The most beautiful bride … truly. My heart is so full. We danced, we laughed, and we loved every moment.”

The floor-length gown featured clean lines and a streamlined cut, allowing the rich color to take centerstage. Hammam kept her styling minimal, letting the dress and gloves do most of the work.

Hammam and Bruna have been close friends for years, frequently appearing together at fashion events and on international runways.

Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show. 

Hammam has appeared on the runway for Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera. And starred in international campaigns, including for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and Tiffany & Co.

Earlier this year, she launched Ayni, an archival platform dedicated to preserving and celebrating Arab artistic expression from her perspective.

“For me, it’s always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.”

She said her hope for Ayni is for it to grow beyond a personal vision and become a “real community.”