DUBAI: British luxury e-tail platform Farfetch has unveiled a modest-wear fashion campaign for Ramadan by 30 regional and international designers, which will be available until the end of April.
Beyond ready-to-wear garments, the exclusive collections also have fine jewelry, footwear and homeware.
The participating labels include Dubai-based brands Bambah, Baruni and Dina Melwani, Italian label Brunello Cucinelli, Swiss jewelry brand Chopard, South African British label De Beers, Lebanese brands Jean Louis Sabaji, Saiid Kobeisy and Rayane Bacha, Italian fashion house Missoni, Turkish label Les Ottomans, British label Malone, Budapest-based fashion house Nanushka, Amsterdam-based brand Polspotten, Australian label Rachel Gilbert, New York-based Sachin & Babi, Emirati label Shatha Essa and British brand Yoko London.
Gaby Charbachy, Isabel Marant. (Supplied)
From impeccably tailored suits to striking kaftans, modest evening dresses to luxurious loungewear, the collections cater to various tastes and occasions, with a focus on the social aspect of the month of Ramadan.
Egyptian designer Maha Abdul Rasheed, founder of Bambah, told Arab News: “We are so proud to be partnering with Farfetch once again for this year’s modest-wear campaign. The marketplace business model is diverse, efficient and helps us work at a sustainable pace.”
Bambah. (Supplied)
“The platform itself is also very technologically advanced which helps us streamline operations and logistics in a timely manner,” she added.
From glamorous evening gowns adorned with elaborate embellishments to chic separates with a modern twist, Bambah ensembles work well for a formal sahoor gathering.
Shatha Essa. (Supplied)
Emirati designer Essa said the inspiration for her capsule collection “draws from the intricate interplay of nature’s subtleties, reimagined through an abstract lens, emphasizing the brand’s commitment to innovation and luxury.”
She added that Farfetch has been “a gate to the world for Shatha Essa.”
“(It is) an invaluable platform to showcase our collections,” the Dubai-based contemporary womenswear expert told Arab News. “The platform has significantly amplified our reach, enabling our unique and traditional designs to touch a wider, discerning audience.”
Essa’s collections often feature luxurious fabrics, intricate embroidery and embellishments. Whether it is a flowing abaya, a structured blazer, or a statement dress, Essa’s designs blend traditional elements with contemporary silhouettes.
