At third Saudi Media Forum, experts discuss industry’s future

Tania El-Khoury, manager of YouTube partnerships in the Middle East and North Africa. (AN Photo)
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Updated 28 February 2024
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At third Saudi Media Forum, experts discuss industry’s future

  • YouTube manager: ‘We have incredible content coming from Saudi’

RIYADH: On the second day of the Saudi Media Forum, international speakers and creatives reflected on the industry’s future in the region. 

Dick Roberts​, executive vice president of entertainment studios at Allen Media Group, gave a masterclass titled “Straight from Hollywood!”

He elaborated on marketing from the Hollywood perspective, its importance, and how it is changing as we transition globally from broadcasting content to streaming it.

“To be invited to come to Saudi Arabia by the SBA (Saudi Broadcasting Authority) is a great honor, and it’s really special because everything in the Kingdom is new and there’s great opportunity and optimism here,” he told Arab News.

“It’s a very exciting time to be in our business, and it’s a very exciting time to be able to do our business now in Saudi.”

While Hollywood may be “jaded” and “pessimistic,” the Kingdom’s optimism is “infectious,” Roberts said. 

With over 40 years of experience in the media and film industries, both in Hollywood and parts of the Middle East, he advises aspiring local creatives to embrace their roots and place them as a central aspect within their work. 

“You’ve got an amazing history and culture that the world deserves to know better … That’s part of the cultural exchange that’s needed so badly in the world in general,” he said.  

Katerina Pshenitsyna, deputy CEO of business development at SMF Animation — one of Russia’s largest and oldest animation companies — spoke on the future of media and creating content for generations during her panel discussion.

“Lots of content we’ve produced is receiving a great response in the MENA (Middle East and North Africa) region because it’s based on traditional family values,” she told Arab News. “Our goal is to co-create a project with a local studio and local partner.” 

Pshenitsyna emphasized the importance of curating content that will uplift generations to come. 

“When you speak about the media and its future, we need to think about the message that the media conveys,” she said. “We have to be extremely careful and be very responsible.”

Tania El-Khoury, manager of YouTube partnerships in the MENA region, told Arab News: “It’s really exciting to be here. Saudi is one of our biggest markets on YouTube. We have incredible content coming from Saudi.” 

She said it is an important time to discuss the media industry, adding: “We have a voice and so much talent, and it’s very important for us to push this talent. By giving talks about how easy it is to get online and have a voice, it’s important for us to talk about important issues.” 


Study finds nearly half of UK news stories on Muslims show signs of bias

Updated 09 March 2026
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Study finds nearly half of UK news stories on Muslims show signs of bias

  • Centre for Media Monitoring finds 20,000 out of 40,913 articles from 30 major news outlets contain bias and 70% link Muslims to negative behaviors or themes
  • Findings reveal ‘deeply concerning evidence of structural bias’ in portrayal of Muslims by UK press and point to ‘systemic problem’ within the media, says center’s director

LONDON: Nearly half of news articles published in the UK in 2025 that referenced Muslims or Islam contained some degree of bias, according to a report issued on Monday by the Centre for Media Monitoring. It also found that about 70 percent of stories linked Muslims to negative behaviors or themes.

The nonprofit organization, which tracks the ways in which Muslims and Islam are portrayed in the media, examined 40,913 articles from 30 major news outlets and found that about 20,000 showed some form of bias.

The study looked at “structural patterns” in coverage that “shape public narratives” about Muslims amid rising hostility toward the community.

“As the largest study of its kind ever conducted in the UK, this report presents deeply concerning evidence of structural bias in how Muslims are portrayed in the UK press,” said Rizwana Hamid, the director of the organization.

It found that 70 percent of the articles it reviewed highlighted negative aspects related to Muslims, though not all of the stories were biased in themselves. The wider patterns were also troubling: 44 percent of the coverage omitted key context, 17 percent relied on generalizations, and 13 percent included outright misrepresentation.

Taken together, the monitoring center said, the findings amounted to evidence of an “information integrity crisis” that distorts public understanding, and “a deeply concerning trend” in reporting on Muslims.

The research points to a “systemic problem within our media ecosystem,” Hamid said.

“When entire communities are repeatedly framed through lenses of suspicion or threat, it inevitably shapes public attitudes, political debate and the everyday lives of British Muslims,” she added.

News brands targeting right-wing audiences were more likely to produce biased coverage, the report found.

The Spectator magazine and GB News were identified as having the highest proportion of “very biased” articles, and as the “worst across all five bias categories”: negative framing, generalizations, misrepresentation, lack of context, and problematic headlines.

Other outlets highlighted for displaying high levels of biased content about Muslims included The Telegraph, The Jewish Chronicle, Daily Express, The Sun, Daily Mail and The Times.

In contrast, the BBC, other broadcasters and left-leaning outlets recorded the lowest rates of bias in the study.

The research comes as British Muslims report rising levels of discrimination. Official figures published in October revealed that religious hate crimes against Muslims rose by 19 percent in the year to March 2025 compared with the previous 12 months.