Bollywood’s Shah Rukh Khan reveals why he hasn’t yet made it to Hollywood at World Government Summit in Dubai

Speaking on the importance of understanding the audience, @iamsrk says his quest for perfection led to innovation but also taught him the importance of understanding the audience. His focus remains on spreading hope, happiness, and love on screen. (Photo: WorldGovSummit)
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Updated 14 February 2024
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Bollywood’s Shah Rukh Khan reveals why he hasn’t yet made it to Hollywood at World Government Summit in Dubai

  • "Nobody has ever offered me work crossover of substance," Bollywood legend tells CNN's Richard Quest on last day of WGS in Dubai
  • Among the projects he turned down was the Oscar-winning “Slumdog Millionaire,” a UK film that introduced Western audiences to Indian filmmaking

DUBAI: Bollywood legend Shah Rukh Khan on Wednesday said he has not been in a Hollywood blockbuster yet because the roles offered to him have not been good enough.
“I’ve said this honestly but no one believes it so I’ll say it to you very, very honestly — nobody has ever offered me work crossover of substance,” he told CNN presenter Richard Quest on the last day of the World Government Summit in Dubai.
“I think I still have to learn to be able to deliver to the audience that still likes me, instead of spreading myself too thin.”
However, Khan said he dreams of concluding his career — “which is far from ending right now” — by making a film that crosses continents.
“I want to make that film which is loved by the whole world, so nobody asks me why you haven’t crossed over. That film should cross me over,” he added.
“When I started off I just wanted to survive, but as years have gone past I think my whole job has become more motivated toward bringing new technology into the Indian film industry.”
Among the projects he turned down was the Oscar-winning “Slumdog Millionaire,” a UK film that introduced Western audiences to Indian filmmaking.




Bollywood Star Shah Rukh Khan arrives at the World Governments Summit in Dubai on the last day. (AN photo by Philip Ekladyous)

Khan was offered a role by director Danny Boyle while he was hosting the Indian version of the gameshow “Who Wants to be a Millionaire,” but turned down the movie that revolved around a “dishonest” host.
“I just felt in the story that was being told, the guy who was hosting was very mean,” he added. “I was cheating and being dishonest as the host (in the movie), so I just found that it’s very strange that I’m being a host (in real life) and I’m cheating in the film.
“So I explained to Mr. Boyle that I wouldn’t like to do it … and there are way better actors than me. And I think Mr. Anil Kapoor did it and he was fantastic as the host.”
The film went on to win the Academy Award for Best Picture in 2009, grossing over $300 million worldwide.
Khan made a grand comeback in 2023 after a nearly five-year sabbatical, delivering the three blockbusters “Jawan,” “Pathan” and “Dunki.”
Asked what he did in these years, he answered: “I learned how to make the best pizza in the world. I made myself a small kitchen and I started learning how to make pizzas, and I learned perseverance because to get the perfect pizza, it takes millions of square pizzas to make it completely round.”




CNN presenter Richard Quest interviews Shah Rukh Khan. (AN photo by Philip Ekladyous)

The Bollywood sensation said his family would tell him: “Your pizza is better than your films, so stop making films.”
But he praised their support and encouragement, especially his children’s, for pushing him to return to the industry.
He admitted that he was “licking his wounds” after experiencing several successive big-budget flops, which he said resulted from his failure to listen to his audience.
“I’d become indulgent. I started becoming too innovative. I was looking for perfection, and I started feeling I needed to look for excellence and being unique, while I needed to look at the audience and what they want, and I stopped hearing the crowds,” he added. “People just like to see me giving hope, happiness and love, and I decided to get back to that.”
He touched on his frequent visits to Dubai, where he owns a house and “no one bothers him,” saying: “There’s so much to do here and it’s very close to India.”

 


What to expect at the AlUla Arts Festival 2026

Updated 31 December 2025
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What to expect at the AlUla Arts Festival 2026

DUBAI: The AlUla Arts Festival returns for its fifth anniversary edition from Jan. 16 to Feb. 14, 2026, bringing a month-long program of contemporary art, design, performance and immersive experiences to Saudi Arabia’s oasis city.

A major highlight is the fourth Desert X AlUla show from Jan. 16 to Feb. 28. The open-air exhibition will feature 10 newly commissioned, site-specific works by Saudi Arabia and international artists.

Curated around the theme “Space Without Measure,” and inspired by the poetry of Kahlil Gibran, the artworks will be embedded across AlUla’s landscape, exploring imagination, scale and humanity’s relationship with place. This year, it is curated by Neville Wakefield and Raneem Farsi.

The festival will also present an exhibition from the pre-opening program of AlUla’s forthcoming contemporary art museum, developed in collaboration with Centre Pompidou and AFALULA.

Design Space at the Al-Jadidah Arts District. (Supplied)

Titled “Arduna” (meaning “Our Land”), the exhibition opens on Feb. 1 and will showcase more than 80 artworks from Saudi Arabia and beyond, including pieces from the Royal Commission for AlUla collection and the Musee National d’Art Moderne, with works by artists including Kandinsky and Picasso.

Design takes center stage with the festival’s largest program yet, led by the AlUla Design Exhibition at Design Space AlUla. The showcase highlights outcomes from the AlUla Artists Residency Program and AlUla Design Award, alongside retail collections developed with local artisans.

The AlUla Music Hub from Nov. 1 to Jan. 31 will present a series of concerts featuring Arabic, fusion, vocal and jazz performances, while the ATHR Gallery will exhibit works by Saudi contemporary artist Sara Abdu.

The open-air Cinema Al-Jadidah will present a special series of art-themed documentaries, shorts and feature films.

Visitors can also expect live music, immersive performances, film screenings, workshops and public art installations across the Al-Jadidah Arts District, Villa Hegra and Wadi Al-Fann.