DUBAI: Moroccan Egyptian Dutch model Imaan Hammam cemented her supermodel status alongside the who’s who of the modeling world in a new campaign by US designer Donna Karan.
The label’s spring 2024 collection is titled “In Women We Trust” and the promotional campaign sees eight modeling icons unite “to redefine a legacy of luxury and usher in a new era of what it means to live in a woman’s world,” according to the brand.
Hammam is joined in the campaign images by Cindy Crawford, Liya Kebede, Linda Evangelista, Karlie Kloss, Amber Valletta, Carolyn Murphy and Shalom Harlow.
“Donna Karan and New York City go together,” Hammam is quoted as saying by the brand.
Kebede echoed those sentiments, saying: “She (Karan) personified the woman in New York. Chic, independent, being simple but really cool.”
Karan is the creator of the Donna Karan New York and DKNY clothing labels and has long been synonymous with the metropolis.
Timeless black looks form the basis of the new collection, with caramel and nude tones punctuating the offering. Structured jumpsuits, belted trench coats and a smattering of halter-neck tops and dresses pad out an elegant collection that does not stray from Karan’s time-tested design ethos.
Meanwhile, Hammam has had a busy start to the year and emerged as one of the most sought-after faces at January’s Paris Men’s Fashion Week.
She graced the runways of French labels Ami Paris and Louis Vuitton.
Aside from the most recent edition of fashion week, international labels have kicked off the year by presenting their Spring/Summer 2024 collections with Italian luxury house Bottega Veneta featuring a surprise appearance by Hammam. The campaign was shot by US photographer Alec Soth and also starred models Walid Fiher from Morocco, Lara Menezes from Brazil, Penelope Ternes from France, Awar Odhiang from Canada and Milan-based Kris Wardak.
Hammam is one of the most in-demand models in the industry. She has appeared on the runway for major fashion houses such as Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, and starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and Tiffany & Co.
