Viewers in Saudi Arabia and UAE say YouTube ads are trustworthy and relevant

More than half of MENA viewers said YouTube enables them to find the exact content they want at any given time. (Supplied)
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Updated 10 February 2024
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Viewers in Saudi Arabia and UAE say YouTube ads are trustworthy and relevant

  • 84 percent of people surveyed in Saudi Arabia and 83 percent in the UAE say adverts on YouTube are personally relevant to them
  • 80 percent of those polled in the Middle East and North Africa say they are happy to watch ads to support the creators of content they enjoy

DUBAI: Viewers in Saudi Arabia and the UAE prefer YouTube as a video-streaming platform because it allows them to access short- and long-form content in one place, a survey found.

Research commissioned by YouTube parent company Google, and carried out by Kantar and MTM in 2023, also revealed that 84 percent of those surveyed in Saudi Arabia and 83 percent in the UAE found adverts in YouTube videos to be personally relevant to them. More than 83 percent in both countries believed the advertising on the platform was trustworthy.

Most YouTube viewers did not seem to mind having to watch ads, with 80 percent of those polled in the Middle East and North Africa region saying they were happy to do so to support the creators of content they enjoy.

More than half (53 percent) of MENA viewers said YouTube enables them to find the exact content they want at any given time, which ranked the platform first among its rivals in this regard, and significantly higher than traditional TV.

“We want to make sure that YouTube is the best video-streaming platform … a place where our community of creators, advertisers and partners in the Middle East & North Africa can thrive and engage,” Tarek Amin, YouTube’s director in MENA, told Arab News.

“This is why we invest heavily in technologies and tools that serve them, including AI-powered advertising tools to reach the most relevant audience, and insights to help creators grow their business on YouTube.”


China’s national security agency in Hong Kong summons international media representatives

Updated 06 December 2025
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China’s national security agency in Hong Kong summons international media representatives

HONG KONG: China’s national security agency in Hong Kong summoned international media representatives for a “regulatory talk” on Saturday, saying some had spread false information and smeared the government in recent reports on a deadly fire and upcoming legislative elections.
Senior journalists from several major outlets operating in the city, including AFP, were summoned to the meeting by the Office for Safeguarding National Security (OSNS), which was opened in 2020 following Beijing’s imposition of a wide-ranging national security law on the city.
Through the OSNS, Beijing’s security agents operate openly in Hong Kong, with powers to investigate and prosecute national security crimes.
“Recently, some foreign media reports on Hong Kong have disregarded facts, spread false information, distorted and smeared the government’s disaster relief and aftermath work, attacked and interfered with the Legislative Council election, (and) provoked social division and confrontation,” an OSNS statement posted online shortly after the meeting said.
At the meeting, an official who did not give his name read out a similar statement to media representatives.
He did not give specific examples of coverage that the OSNS had taken issue with, and did not take questions.
The online OSNS statement urged journalists to “not cross the legal red line.”
“The Office will not tolerate the actions of all anti-China and trouble-making elements in Hong Kong, and ‘don’t say we didn’t warn you’,” it read.
For the past week and a half, news coverage in Hong Kong has been dominated by a deadly blaze on a residential estate which killed at least 159 people.
Authorities have warned against crimes that “exploit the tragedy” and have reportedly arrested at least three people for sedition in the fire’s aftermath.
Dissent in Hong Kong has been all but quashed since Beijing brought in the national security law, after huge and sometimes violent protests in 2019.
Hong Kong’s electoral system was revamped in 2021 to ensure that only “patriots” could hold office, and the upcoming poll on Sunday will select a second batch of lawmakers under those rules.