AlUla: The AlUla Camel Cup, considered the pinnacle of camel racing in the region, promises an exhilarating spectacle for sports aficionados and cultural enthusiasts from across Saudi Arabia and the world.

Organized by the Royal Commission for AlUla in partnership with the Saudi Camel Racing Federation, the event will provide a celebration of sport, culture and entertainment.

In addition to the camel racing, there will be static and mobile displays and acts that celebrate AlUla’s heritage and Saudi Arabia’s artistic legacy, including music and performances that highlight the historical significance of the camel in local culture.

Workshops for adults throughout the day will cover calligraphy, traditional pottery making, incense crafting and Sadu weaving, providing hands-on learning experiences for visitors. Children, meanwhile, will enjoy a range of educational and creative activities, from camel origami and clay modeling to an augmented reality scanner that animates drawings.

Additional attractions include camel riding, a Light Brite experience where guests can try their hand at face painting, and a calligraphy light show after sunset. Visitors can also indulge in a traditional Saudi Arabian coffee roasting and tasting session.

Culinary delights from various cuisines will be available at pop-up stalls, while the retail experience will feature regional brands offering an array of products, including camel-themed streetwear, souvenirs and artisanal items reflecting AlUla’s heritage.

The event will also host the AlUla Design Award Ceremony on Friday, where the winning camel covers will be displayed in the Heritage Village.

Rami AlMoallim, vice president of destination management and marketing at the commission, said: “As the second edition of the AlUla Camel Cup draws closer, we warmly invite sports and culture enthusiasts from around the globe to join us for an experience unlike any other. This event exemplifies RCU’s commitment to sporting excellence infused with cultural depth, reflecting both our rich Saudi heritage and our forward-looking vision for AlUla.

“We are gearing up to deliver an unparalleled celebration of the ancient sport that is camel racing, set against the breathtaking backdrop of this oasis city that will resonate with fans and families alike. We look forward to welcoming guests to experience in person this culmination of Saudi Arabia’s rich cultural landscape and sports innovation.”

The event, being staged at the Mughayra Heritage Sports Village, will feature the region’s fastest camels and most skilled jockeys, promising several rounds of top-tier competition.

The inaugural Camel Cup last year drew thousands of visitors and this year promises an even more significant experience because 2024 is the Year of the Camel, celebrating the animal’s status in Saudi culture and society.

Ticket prices start at SR50 ($13). For bookings and further information, visit experiencealula.com.