KAFD seals new partnerships at PIF Private Sector Forum 


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Updated 08 February 2024
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KAFD seals new partnerships at PIF Private Sector Forum 


The King Abdullah Financial District Development and Management Company announced on Wednesday a series of groundbreaking partnerships and collaborations at the second edition of the Public Investment Fund’s Private Sector Forum, held at the King Abdulaziz International Conference Center in Riyadh on Feb. 6 - 7.

The strategic alliances emphasize KAFD's commitment to enhancing the development and experience of KAFD as a world-class business and lifestyle destination.
 
The forum, which seeks to support nationwide private sector engagement and strengthen the Kingdom’s economy, witnessed KAFD awarding several major contracts for five industry-leading, private enterprises across diverse sectors, from construction to hospitality and technology solutions, marking a significant milestone in the ongoing development and renovation works at KAFD.
 
KAFD DMC is a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund and oversees the development of the King Abdullah Financial District — a landmark project and a key driver of Riyadh’s economic ambitions. Set in the heart of the capital, it is home to 1.6 million square meters of mixed-use urban development, designed to transform the way urban communities live, work, learn, and play.

Located just a 22-kilometer drive from King Khalid International Airport, KAFD is the world's largest Platinum LEED-certified mixed-use business district.

During the two-day forum, KAFD DMC and Advanced Communications & Electronic Systems Company, a Neutral Digital Infrastructure Company signed a partnership agreement.

ACES as Neutral Host Service provider will build a state-of-art 4G and 5G telecom infrastructure, support all mobile operators and provide seamless connectivity for all tenants and residents, visitors, and businesses alike, fostering a hyper-connected digital infrastructure environment which will empower the KAFD community and its business ecosystem.

Cementing its development trajectory, KAFD DMC awarded three Design and Build contracts to the Mohammed Alrashid Trading & Contracting Company, which will undertake the comprehensive design, procurement, construction, testing, commissioning, and handover of works for Buildings 3.01, 3.02, 3.06, and the rooftop area of Building 3.11, in addition to two sky bridges; and MID Arabia stepping in to complete the fit-out works for a lifestyle hotel, ensuring seamless integration with KAFD's aesthetic vision.

Meanwhile, Source Machinery were awarded two contracts to embark on the development of Phases 1, 2, 3, and 4 of KAFD’s Area 6, laying the groundwork for future expansion plans, while JASH TECHNICAL Services L.L.C. was commissioned to provide comprehensive community services for KAFD's common use facilities.

Commenting on these latest collaborations, Gautam Sashittal, Chief Executive Officer of KAFD DMC, said: "The partnerships announced represent a powerful testament to the power of collaboration between the public and private sectors in Saudi Arabia.”

He added: “These agreements not only double down our commitment to urban excellence but essentially demonstrate the critical role private-sector expertise plays in realizing the ambitious goals of Saudi Vision 2030.
“At KAFD, we have experienced firsthand the transformative impact of collaborating with dedicated and innovative private entities. We are thrilled to be joining forces with these industry giants and we are incredibly keen to continue seeking out partnerships with organizations that share our vision for the future of the Kingdom and KAFD. These collaborations bring us closer to what KAFD is always meant to be: a vibrant hub of innovation, business growth, and sophisticated urban living not just for Riyadh, but for the entire Kingdom.”

This constellation of partnerships not only accelerates the development of a smart, dynamic KAFD but demonstrates KAFD's dedication to forging strategic alliances that contribute to the district's growth and creating a thriving environment for businesses and residents. At the same time, these collaborations solidify the district's role as a key enabler of Saudi Vision 2030. KAFD acts as a microcosm of Vision 2030 in action, demonstrating the power of public-private partnerships to unlock potential and propel Saudi Arabia towards a prosperous future.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.