KARACHI: The Saudi Tourism Authority (STA) hosted its first networking event in Pakistan this week with the aim to spotlight the kingdom as a “destination beyond just religious experiences” and invite visitors to see its pristine beauty and cultural diversity and heritage.
Saudi Arabia is a major religious destination with millions visiting Islam’s two holy cities of Makkah and Madina annually to perform the Hajj and Umrah pilgrimages. But the kingdom has in recent years started to promote leisure travel as part of a strategy aimed at diversifying the economy away from oil, spearheaded by Crown Prince Mohammed bin Salman. Last year, the Saudi government revised its domestic and international visitor target upwards from 100 million to 150 million by 2030.
“The government has a vision to increase this number by three or ten folds in the days to come, as per the vision of Vision 2030 by his Royal Highness Mohammed bin Salman and that’s what we are all collectively working on, enhancing this experience,” Dr. Omar Ayoub, Assistant General Manager at Zamzam.com, a partner of STA, told Arab News after the networking event on Thursday.
“The main idea of this event was to showcase Saudi Arabia as a destination beyond just the religious experiences, to see the pristine beauty, the culture, the acceptance, inclusion, diversity of products and services that Saudi has to offer … It’s a combination of different experiences that we would like the world to come and see.”
The Saudi government has taken several measures in recent months to improve tourism numbers, such as relaxing visa conditions including by allowing those with Umrah visas to freely travel around the kingdom.
Last year, Alhasan A. Aldabbagh, President of the Asia-pacific (APAC) markets at STA, had told Arab News Saudi Arabia was targeting more than 3.5 million visitors from Pakistan by 2030. Saudi Arabia expects the fourth edition of Riyadh Season 2023 to attract 10 million to 12 million visitors, Chairman of the Board of Directors of the General Entertainment Authority (GEA) Turki Al-Sheikh said in September.
Tourism currently makes up 2-3 percent of Saudi Arabia’s gross domestic product (GDP). However, with investment in the tourism sector, the kingdom aims to increase the share to 10 percent of GDP by 2030.
Saudi Arabia hopes to open the doors of several tourism-focused projects over the next few years, including the Red Sea project, a high-end development that will feature resorts on islands and inland. The kingdom also plans to turn Al-Ula and its majestic rock-hewn tombs of Madain Saleh, the relics of an ancient civilization, into a global tourism destination and eventually attract millions of visitors, local and foreign alike.
Al-Ula’s development is part of a push to preserve pre-Islamic heritage sites in order to attract non-Muslim tourists, strengthen national identity and temper the austere strain of Islam that has dominated Saudi Arabia for decades.
Saudi Tourism Authority holds first networking event in Pakistan to promote kingdom’s travel industry
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Saudi Tourism Authority holds first networking event in Pakistan to promote kingdom’s travel industry
- Kingdom has in recent years started to promote leisure travel as part of a strategy aimed at diversifying the economy away from oil
- Last year, Saudi government revised its domestic and international visitor target upwards from 100 million to 150 million by 2030
Pakistan PM to attend World Economic Forum’s annual meeting in Switzerland next month
- The WEF meeting, scheduled to be held in Davos on Jan. 19-23, will focus on global challenges, public-private dialogue and cooperation
- Government, business, civil society and academia leaders will engage in forward-looking discussions to address these issues, set priorities
ISLAMABAD: Pakistan Prime Minister Shehbaz Sharif will travel to Switzerland next month to attend the 56th annual meeting of the World Economic Forum (WEF), Pakistani state media reported on Monday.
The WEF annual meeting, themed as ‘A Spirit of Dialogue,’ will be held from Jan. 19 to Jan. 23 in Davos, where world leaders from government, business, civil society and academia will engage in forward-looking discussions to address global issues and set priorities.
Prime Minister Sharif is expected to interact with global leaders and investors on economic challenges, regional and international issues and various opportunities for cooperation.
On Monday, Deputy PM Ishaq Dar presided over a meeting in Islamabad to oversee preparations for Sharif’s upcoming visit to Switzerland to attend the WEF meeting, the Radio Pakistan broadcaster reported.
“Dar instructed to maximize the engagements with the incoming Heads of States, Governments and senior leadership of economic, business and financial institutions,” the report read.
The WEF meeting program will be structured around key global challenges where public-private dialogue and cooperation, involving all stakeholders, is necessary for progress, according to the WEF website.
In addressing these challenges, growth, resilience and innovation will serve as cross-cutting imperatives, guiding how leaders engage with today’s complexity and pursue tomorrow’s opportunities.
Pakistani foreign ministry officials briefed the deputy PM about preparations for the WEF meeting, according to Radio Pakistan. The participants of Monday’s meeting in Islamabad discussed in detail the bilateral component and media engagements during the visit.
“He [Dar] further stressed that opportunities be explored to foster collaboration with private sector business entities,” the state broadcaster said.
