Saudi Arabia invests millions in tech-powered entertainment era

1 / 2
HyperSpace features a mix of digital and physical entertainment, including gaming attractions, immersive theater experiences and interactive areas for content creation. (Supplied)
2 / 2
HyperSpace features a mix of digital and physical entertainment, including gaming attractions, immersive theater experiences and interactive areas for content creation. (Supplied)
Short Url
Updated 14 January 2024
Follow

Saudi Arabia invests millions in tech-powered entertainment era

  • KSA’s recreation landscape transforms with a fresh infusion of new investments and technology in city-based celebrations

DUBAI: As Saudi Arabia enters another busy event season, including grand city-based celebrations in Riyadh and Diriyah, a host of new entertainment ventures powered by new technology are opening up in the Kingdom.

The latest move came in October when HyperSpace announced a $55 million Series A funding round, which was largely raised from the Saudi public sector. The three-year-old startup designs, owns, and operates digital immersive entertainment parks, positioned to revitalize the retail ecosystem. 

The funding came from Riyadh Season, a government-backed entertainment initiative under the Public Investment Fund, which provided most of the debt and equity raised by HyperSpace.

The other participants in the financing round included US-based Galaxy Interactive, SEGA Ventures and UK-headquartered Apis Venture Partners.

“It’s really the world’s most innovative entertainment attraction,” Alexander Heller, the CEO of HyperSpace, told Arab News, adding: “It offers a completely new approach to location-based entertainment, as an attraction that is extremely innovative, built on technologies that already exist in the digital world and are being pulled into a physical front end for the first time.”

Heller describes the attraction as like “TikTok and Fornite had a big physical baby.”

He added: “It is part content creation arena and part physical video game. A park truly built on larger themes of content consumption, internet culture, and hype culture moving into a physical front-end entertainment space.”

HyperSpace features a mix of digital and physical entertainment, including gaming attractions, immersive theater experiences and interactive areas for content creation.

The company opened its latest venue, House of Hype, in the capital city as part of the fourth edition of Riyadh Season, dubbed the world’s largest winter entertainment event.

Bight and colorful phosphorescent lights greet guests, who enter several futuristically designed rooms in the new Riyadh House of Hype.

Visitors then become virtually immersed in technology, play games and even get to shop in what has been dubbed the largest immersive entertainment park experience connecting the real world to the world of virtual reality.

“It is very much inspired by the idea of building a big physical video game and pulling the identities and tactics of the AAA gaming world into a physical space,” added Heller.

“The PARX platform brings the digital layer of the park to life, built to enhance game place through a token driven rewards system mirroring game economies of the gaming world, and ultimately there to enhance the visitors digital identity engagement.”

“It is very much like a physical rendition of a big video game,” added Heller. “Built on an AAA gaming economy powered by the world’s most cutting-edge physical gaming system that we’ve built, which is far more complex and smart.”

“AAA” refers to high-budget, high-profile video games usually produced and distributed by well-known publishers. It signifies the high standards of production values, development resources and marketing budgets used to build the game.

The 60,000 sq. foot park uses an in-house currency called HyperCoin and generates gaming challenges using artificial intelligence data. 

Saudi Arabia is positioning itself at the forefront of new innovation and technology across so many major sectors. It is mind-blowing.

Alexander Heller, CEO of HyperSpace

Heller explains how the PARX app is HyperSpace’s digital layer, offering a gaming and digital identity-driven component to the physical attraction, built to engage the visitor further within the park and after their visit.

Furthermore, Heller added that House of Hype was built to evangelize Web3 technologies to a mass market audience. It introduces customers to their first wallet, non-fungible tokens, “in-world currency” and allows them to engage in a meaningful and attainable manner, in which they are successful.

In essence, customers will engage further with new technology in a controlled sandbox, where their success and engagement are measured by their willingness to play.

House of Hype reflects the push to incorporate new technologies in Saudi Arabia’s burgeoning entertainment market, exemplified largely this year through the program and range of events and experiences as part of Riyadh Season.

HyperSpace was founded in Dubai in January 2021 and comprises a team of multi-disciplinary industry experts from well-known companies such as Google, SNAP, The Mill, Amazon, Unity, and Apple.

The company is bridging the gap between the allure of AAA video games, social media, and other forms of digital entertainment and the timeless appeal of in-person fun with friends and family.

Its debut entertainment attraction, AYA, located at Wafi Mall in Dubai, is a digital immersive experience with 12 experience zones across 40,000 sq. feet. It sold over 480,000 tickets in its first nine months of operation.

Its House of Hype in Riyadh will become a permanent attraction in Boulevard City after the Riyadh Season ends.

Riyadh Season, which opened on Oct.28 and will close in April 2024, has become a massive draw for local and international visitors.

From international cuisine, courtesy of exclusive high-end restaurants, to dynamic rides and immersive experiences, the city will capture and reflect Riyadh’s Najdi heritage to its present-day, forward-thinking dynamism as it jets into the future.

In a video posted by General Entertainment Authority Chairman Turki Alalshikh on his X account in September, he announced that Riyadh Season would offer a range of 60 “new experiences” that harness high-tech elements.

The first of which he mentioned would be the world of “Barbie,” reviving the brand’s history and reflecting the release of the blockbuster movie earlier this year.

The event is also hosting the Disney castle for the first time in the Middle East as part of the company’s centennial celebration, which he said includes “amazing shows inspired by the most famous animated Disney movies.”

The other immersive experiences include the “Dancing Fountains” and “Blippi Wonders,” an educational and entertainment experience for children. Moreover, the “Zero Latency Experience” allows visitors to interact with digital content realistically.

“We are excited to witness the rapid growth of HyperSpace in Saudi Arabia as they endeavor to build this generation’s next entertainment company, which comes at the intersection of technology, AI and Web3,” Alalshikh said in a statement. In addition to emphasizing new technology for entertainment and leisure experiences, AlalShikh said the fourth edition “aims to create more than 200,000 direct and indirect jobs and enable nearly 2,000 local and international companies.”

Riyadh Season will cover an area of more than 7 million sq. meters of entertainment experiences.

“This season is different,” he said, adding: “Big time.”

The move toward a tech-powered entertainment era is part of the Kingdom’s Vision 2030 plan to reduce its dependence on oil revenues by investing in other areas, including culture, tourism, sports teams and electric vehicle production.

Saudi Arabia’s efforts to become a global gaming hub scored big after Savvy Games, owned by the Public Investment Fund, completed the acquisition of Scopely, a leading US-based video gaming firm, for $4.9 billion.

Qiddya Entertainment City, located about 45 kilometers from the center of Riyadh, is also expected to be the world’s largest entertainment city by 2030. The city will cover 334 sq. km.

The buzz around entertainment clearly reflects the Kingdom’s Vision 2030 blueprint that aims to improve the quality of life for Saudi citizens through cultural, entertainment, and sports activities.

The Kingdom’s entertainment and amusement sector is expected to be worth $1.17 billion by 2030.

“Saudi Arabia is positioning itself at the forefront of new innovation and technology across so many major sectors,” Heller told Arab News. “It is mind-blowing.”


What MENA’s wild 2025 funding cycle really revealed  

Updated 26 December 2025
Follow

What MENA’s wild 2025 funding cycle really revealed  

RIYADH: The Middle East and North Africa startup funding story in 2025 was less a smooth arc than a sequence of sharp gears: debt-led surges, equity-led recoveries, and periodic quiet spells that revealed what investors were really underwriting.   

By November, the region had logged repeated bursts of activity — culminating in September’s $3.5 billion spike across 74 deals — yet the year’s defining feature was not just the size of the peaks, but the way capital repeatedly clustered around a handful of markets, instruments, and business models.  

Across the year’s first eleven months, funding totals swung dramatically: January opened at $863 million across 63 rounds but was overwhelmingly debt-driven; June fell to just $52 million across 37 deals; and September reset expectations entirely with a record month powered by Saudi fintech mega facilities.   

The net result was a market that looked expansive in headline value while behaving conservatively in underlying risk posture — often choosing structured financing, revenue-linked models, and geographic familiarity over broad-based, late-stage equity appetite.  

Debt becomes the ecosystem’s shock absorber  

If 2024 was about proving demand, 2025 was about choosing capital structure. Debt financing repeatedly dictated monthly outcomes and, in practice, became the mechanism that let large platforms keep scaling while equity investors stayed selective.  

Founded in 2019 by Osama Alraee and Mohamed Jawabri, Lendo is a crowdlending marketplace that connects qualified businesses seeking financing with investors looking for short-term returns. Supplied

January’s apparent boom was the clearest example: $863 million raised, but $768 million came through debt financing, making the equity picture almost similar to January 2024.   

The same pattern returned at larger scale in September, when $3.5 billion was recorded, but $2.6 billion of that total was debt financing — dominated by Tamara’s $2.4 billion debt facility alongside Lendo’s $50 million debt and Erad’s $33 million debt financing.    

October then reinforced the playbook: four debt deals accounted for 72 percent of the month’s $784.9 million, led by Property Finder’s $525 million debt round.    

By November, more than half the month’s $227.8 million total again hinged on a single debt-backed transaction from Erad.   

Tamara was founded in 2020 by Abdulmajeed Alsukhan, Turki Bin Zarah, and Abdulmohsen Albabtain, and offers buy-now-pay-later services. Supplied

This isn’t simply ‘debt replacing equity.’ It is debt acting as a stabilizer in a valuation-reset environment: late-stage businesses with predictable cash flows or asset-heavy models can keep expanding without reopening price discovery through equity rounds.  

A two-speed geography consolidates around the Gulf  

The regional map of venture capital in 2025 narrowed, widened, then narrowed again — but the center of gravity stayed stubbornly Gulf-led.    

Saudi Arabia and the UAE alternated at the top depending on where mega deals landed, while Egypt’s position fluctuated between brief rebounds and extended softness.  

In the first half alone, total investment reached $2.1 billion across 334 deals, with Saudi Arabia accounting for roughly 64 percent of capital deployed.   

Saudi Arabia’s rise was described as ‘policy-driven,’ supported by sovereign wealth fund-backed VC activity and government incentives, with domestic firms such as STV, Wa’ed Ventures, and Raed Ventures repeatedly cited as drivers.   

Erad co-founders (left to right): Faris Yaghmour, Youssef Said, Salem Abu Hammour, and Abdulmalik Almeheini. Supplied

The UAE still posted steady growth in the first half — $541 million across 114 startups, up 18 percent year-on-year — but it increasingly competed in a market where the largest single cheques were landing elsewhere unless the Emirates hosted the region’s next debt mega round.  

The concentration became stark in late-year snapshots. In November, funding was ‘tightly concentrated in just five countries,’ with Saudi Arabia taking $176.3 million across 14 deals and the UAE $49 million across 14 deals, while Egypt and Morocco each sat near $1 million and Oman had one undisclosed deal.    

Even in September’s record month, the top two markets — Saudi with $2.7 billion across 25 startups and the UAE with $704.3 million across 26 startups — absorbed the overwhelming majority of capital.  

A smaller but notable subplot was the emergence of ‘surprise’ markets when a single deal was large enough to change rank order.   

Iraq briefly climbed to third place in July on InstaBank’s $15 million deal, while Tunisia entered the top three in June entirely via Kumulus’ $3.5 million seed round.   

These moments mattered less for the totals than for what they suggested: capital can travel, but it still needs an anchor deal to justify attention.  

Events, narrative cycles, and the ‘conference effect’  

2025 also showed how regional deal flow can bunch around events that create permission structures for announcements.   

February’s surge — $494 million across 58 deals — was explicitly linked to LEAP 2025, where ‘many startups announced their closed deals,’ helping push Saudi Arabia to $250.3 million across 25 deals.  

September’s leap similarly leaned on Money20/20, where 15 deals were announced and Saudi fintechs dominated the headlines.  

This ‘conference effect’ does not mean deals are created at conferences, but it does change the timing and visibility of closes.   

Sector leadership rotates, but utility wins  

Fintech retained structural dominance even when it temporarily lost the top spot by value.   

It led January on the back of Saudi debt deals; dominated February with $274 million across 15 deals; remained first in March with $82.5 million across 10 deals; topped the second quarter by capital raised; and reclaimed leadership in November with $142.9 million across nine deals — again driven by a debt-heavy transaction.   

Even when fintech fell to ninth place by value in October with $12.5 million across seven rounds, it still remained ‘the most active sector by deal count,’ a sign of persistent baseline demand.  

Proptech was the year’s other headline sector, but its peaks were deal-specific. Nawy’s $75 million round in May helped propel Egypt to the top that month and pushed proptech up the rankings.   

Property Finder’s debt round in October made proptech the month’s top-funded sector at $526 million. In August, proptech led with $96 million across four deals, suggesting sustained investor appetite for real-estate innovation even beyond the megadeal.   

Outside fintech and proptech, the year offered signals rather than dominance. July saw deeptech top the sector charts with $250.3 million across four deals, reflecting a moment of investor appetite for IP-heavy ventures.   

AI repeatedly appeared as a strategic narrative — especially after a high-profile visit by US President Donald Trump alongside Silicon Valley investors and subsequent GCC AI initiatives — yet funding didn’t fully match the rhetoric in May, when AI secured just $25 million across two deals.   

By late year, however, expectations were already shifting toward mega rounds in AI and the industries built around it, positioning 2025 as a runway-building year rather than a breakout year for AI funding in the region.  

Stage discipline returns as valuations reset  

In 2025, MENA’s funding landscape tried to balance two priorities: sustaining early-stage momentum while selectively backing proven scale. Early-stage rounds dominated deal flow. October saw 32 early-stage deals worth $95.2 million, with just one series B at $50 million. November recorded no later-stage rounds at all, while even September’s record month relied on 55 early-stage startups raising $129.4 million.  

When investors did commit to later stages, the cheques were decisive. February featured Tabby’s $160 million series E alongside two $28 million series B rounds, while August leaned toward scale with $112 million across three series B deals. Late-stage equity was not absent — it was episodic, appearing only when scale economics were defensible. 

Hosam Arab, CEO of Tabby. File

B2B models remained the default. In the first half, B2B startups raised $1.5 billion, or 70 percent of total funding, driven by clearer monetisation and revenue visibility.  

The gender gap remained structural. Despite isolated spikes, capital allocation continued to overwhelmingly favour male-led startups.  

What 2025 actually said about 2026  

Taken together, 2025 looked like a year of capital market pragmatism. The region demonstrated capacity for outsized rounds, but much of that capacity ran through debt, a handful of megadeals, and a narrow set of markets — primarily Saudi Arabia and the UAE.   

Early-stage deal flow stayed active enough to keep the pipeline moving, even as growth-stage equity became intermittent and increasingly selective.   

By year-end, the slowdown seen in November read less like a breakdown than a deliberate pause: a market in consolidation mode preserving firepower, waiting for clearer valuation anchors and the next wave of platform-scale opportunities.   

If 2025 was about proving the region can absorb large cheques, 2026 is shaping up to test where those cheques will go — especially as expectations build around AI-led mega rounds and the industries that will form around them.