Monsha’at boosts entrepreneurship in Najran through e-commerce tour

Launched on Dec. 26 and organized by the General Authority for Small and Medium Enterprises, or Monsha’at, in partnership with the E-Commerce Council, the tour kicked off at the region’s events and conference center in the presence of prominent online trading experts. File
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Updated 26 December 2023
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Monsha’at boosts entrepreneurship in Najran through e-commerce tour

RIYADH: Support for Saudi entrepreneurs in the Najran region will improve as the government launches its twelfth e-commerce tour in the southwestern region.

Launched on Dec. 26 and organized by the General Authority for Small and Medium Enterprises, or Monsha’at, in partnership with the E-Commerce Council, the tour kicked off at the region’s events and conference center in the presence of prominent online trading experts.

According to the Saudi Press Agency, the associated exhibition featured 11 booths where e-commerce service providers and representatives from technical and logistical support organizations were present to provide their services.

The SPA report noted that awareness was disseminated through multiple stalls. Additionally, an advisory pavilion was established to assist entrepreneurs and facilitate their utilization of services and facilities offered by the relevant authorities.

The two-day event commenced with a workshop on the benefits of e-commerce, followed by a panel discussion where specialists addressed the development of a conducive environment for the growth of the sector in the Kingdom.

Other workshops explored digital transformation, sales channels and opportunities in emerging sectors for e-commerce.

They also covered strategies for developing electronic platforms and consultations from specialists.

These seminars aimed to promote entrepreneurial culture, encourage an attractive and innovative environment and serve the business community in the region.

Additionally, numerous global and local service providers facilitated the construction and expansion of e-commerce activities in the region through a consulting pavilion.

The kiosk hosted sessions on the Monsha’at Nawafth app, which offers services and consultancy for enterprises to empower businesspeople to surmount challenges effectively.

Speaking about the event, Bader bin Hamad Al-Kadi, the spokesperson for Monsha’at, highlighted that the objective of the e-commerce tour is to establish connections among entrepreneurs, e-store owners, and innovators in the region and provide them with insights into the latest developments in the e-commerce landscape to help them promote their businesses.

He added that the exhibition aims to provide services to 1,500 beneficiaries, including businesspeople and entrepreneurs in the region.

Moreover, he noted that the fair encompassed various activities and sections, delivering its services to participants through numerous public and private exhibitors, including prominent local and international companies.


Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

Updated 28 December 2025
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Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

JEDDAH: Foreign investors committed about $22 billion to the Arab region’s food and beverage sector over the past two decades, backing 516 projects that generated roughly 93,000 jobs, according to a new sectoral report. 

In its third food and beverage industry study for 2025, the Arab Investment and Export Credit Guarantee Corp., known as Dhaman, said the bulk of investment flowed to a handful of markets. Egypt, Saudi Arabia, the UAE, Morocco and Qatar attracted 421 projects — about 82 percent of the total — with capital expenditure exceeding $17 billion, or nearly four-fifths of overall investment. 

Projects in those five countries accounted for around 71,000 jobs, representing 76 percent of total employment created by foreign direct investment in the sector over the 2003–2024 period, the report said, according to figures carried by the Kuwait News Agency. 

“The US has been the region's top food and beverage investor over the past 22 years with 74 projects or 14 projects of the total, and Capex of approximately $4 billion or 18 percent of the total, creating more than 14,000 jobs,” KUNA reported. 

Investment was also concentrated among a small group of multinational players. The sector’s top 10 foreign investors accounted for roughly 15 percent of projects, 32 percent of capital expenditure and 29 percent of newly created jobs.  

Swiss food group Nestlé led in project count with 14 initiatives, while Ukrainian agribusiness firm NIBULON topped capital spending and job creation, investing $2 billion and generating around 6,000 jobs. 

At the inter-Arab investment level, the report noted that 12 Arab countries invested in 108 projects, accounting for about 21 percent of total FDI projects in the sector over the past 22 years. These initiatives, carried out by 65 companies, involved $6.5 billion in capital expenditure, representing 30 percent of total FDI, and generated nearly 28,000 jobs. 

The UAE led inter-Arab investments, accounting for 45 percent of total projects and 58 percent of total capital expenditure, the report added, according to KUNA. 

The report also noted that the UAE, Saudi Arabia, Egypt, and Qatar topped the Arab ranking as the most attractive countries for investment in the sector in 2024, followed by Oman, Bahrain, Algeria, Morocco, and Kuwait. 

Looking ahead, Dhaman expects consumer demand to continue rising. Food and non-alcoholic beverage sales across 16 Arab countries are projected to increase 8.6 percent to more than $430 billion by the end of 2025, equivalent to 4.2 percent of global sales, before exceeding $560 billion by 2029. 

Sales are expected to remain highly concentrated geographically, with Egypt, Saudi Arabia, Algeria, the UAE and Iraq accounting for about 77 percent of the regional total. By product category, meat and poultry are forecast to lead with sales of about $106 billion, followed by cereals, pasta and baked goods at roughly $63 billion. 

Average annual per capita spending on food and non-alcoholic beverages in the region is projected to rise 7.2 percent to more than $1,845 by the end of 2025, approaching the global average, and to reach about $2,255 by 2029. Household spending on these products is expected to represent 25.8 percent of total expenditure in 13 Arab countries, above the global average of 24.2 percent. 

Arab external trade in food and beverages grew more than 15 percent in 2024 to $195 billion, with exports rising 18 percent to $56 billion and imports increasing 14 percent to $139 billion. Brazil was the largest foreign supplier to the region, exporting $16.5 billion worth of products, while Saudi Arabia ranked as the top Arab exporter at $6.6 billion.