Saudi Arabia’s Ministry of Human Resources and Social Development announced this month the launch of its first Corporate Social Responsibility Awards 2024, marking a new age of sustainable development and community involvement in the Kingdom.

The CSR initiative recognizes and inspires private-sector firms corresponding to Saudi Vision 2030’s social responsibility objectives. It promotes local initiatives to implement international standards, encourage competition, and set exemplary corporate practices.
Saudi Arabia’s sports clubs, traditionally focused on sports, entertainment, and culture, are now expanding to include community-building programs. The CSR Awards 2024 will focus on these efforts, recognizing initiatives that promote social development and local progress outside of sports.
Teams including Al-Hilal, Al-Nassr, Ittihad and Ahli are leading the push in CSR. They are making significant progress in youth development, health promotion, and environmental sustainability. From grassroots football programs for poor children to scholarships for promising young players from disadvantaged backgrounds, these efforts are consistent with Vision 2030’s emphasis on economic diversification and social transformation.
Furthermore, European and Asian examples demonstrate how sports clubs advocate sustainability programs with broad reach and impact. Forest Green Rovers of England is the world’s first UN-certified carbon-neutral football team. Their environmentally friendly methods, such as an organic pitch and solar-powered facilities, have spurred others to pursue greener strategies.

FC Bayern Munich in Germany exemplifies how clubs may incorporate sustainability into their operations, with efforts such as the Allianz Arena’s energy-efficient architecture and recycling programs setting a high bar for environmental care.
Japan’s Kashima Antlers have introduced innovative sustainability techniques, such as rainwater harvesting and LED lighting systems, to reduce their environmental imprint in Asia.

Also, China’s Guangzhou Evergrande Taobao FC has conducted large tree-planting projects to help with reforestation and ecological conservation.
The ministry hopes to develop a culture in which social impact is synonymous with financial success, resulting in a more socially responsible economic landscape in Saudi Arabia.
The award criteria include community engagement, environmental sustainability, and ethical governance, emphasizing the organizational benefit of CSR activities. Sports clubs, as role models for other businesses, have a unique power to promote social ideals and effect constructive change.
Furthermore, communication and social media are essential in promoting CSR efforts, raising awareness, and mobilizing support. Platforms such as X, Instagram, and Facebook let clubs promote their sustainability efforts, communicate with followers, and increase their impact, resulting in a more inclusive and sustainable future.
With good communication, CSR programs in sports teams can indirectly enhance profitability by improving brand recognition, increasing fan engagement, attracting sponsorship, and lowering costs through energy efficiency and regulatory compliance.

All while offering access to funds and grants, these additional financial resources can help the club’s operations and allow for more investment in CSR efforts, promoting long-term sustainability.
Embracing Vision 2030, Saudi Arabia’s sports clubs are helping to reshape the country and pave the road for a more socially responsible and sustainable society.

These clubs demonstrate sports’ transformative ability to generate positive social change through their persistent dedication to CSR activities. As they continue on this journey, they will inspire others and set new standards for CSR excellence, paving the way for future generations.

RIYADH, Saudi Arabia: Cristiano Ronaldo finished the Saudi Pro League by setting the season goal-scoring record on Monday.
Ronaldo scored twice in Riyadh as Al-Nassr defeated Al-Ittihad 4-2 and lifted his league tally to 35, one more than the record in 2019 by Abderrazak Hamdallah.
In the final seconds of the first half, Ronaldo, who had already had two goals ruled out for offside, chested down a long pass from Mohammed Al-Fatil and opened the scoring with a low shot from the left side of the area.
With 21 minutes remaining, the five-time Ballon d’Or winner celebrated wildly after heading home a corner from Marcelo Brozovic. He was substituted off the field five minutes later to a standing ovation from the home fans.
It ended an action-packed season for Ronaldo, who scored four hat tricks and collected one red card. He was also suspended for an obscene gesture in February at Al-Shabab fans who had been chanting the name of Lionel Messi, Ronaldo’s longstanding soccer rival.
Al-Nassr finished second in the league, 14 points behind local rival Al-Hilal, which won the championship more than two weeks ago and completed the 34-round league unbeaten on Monday.
Al-Hilal was too strong even without Neymar, who joined the club in August from Paris Saint-Germain but suffered a season-ending ACL injury in October.
Aleksandar Mitrovic stepped in and ended the season with a goal in the final seconds to clinch a 2-1 win over Al-Wehda. The Serbian striker, signed from London club Fulham last summer, reached 27 league goals, second only to Ronaldo.
On its way to the title, Al-Hilal went on a 34-game winning streak in all competitions, a new world record for a top tier team.
“This season has been truly exceptional for the team, arguably our best ever,” coach Jorge Jesus said. “The credit goes to the immense talent within the squad and the incredible sense of unity that transcends both on and off-field interactions.”
Al-Ittihad’s defeat at Al-Nassr ended a disappointing season for the defending champion. Karim Benzema, signed from Real Madrid, struggled with injuries and even with N’Golo Kante and Fabinho in midfield, signed from Chelsea and Liverpool respectively, the team from Jeddah could manage only fifth place.
Poor results cost Nuno Santo his job as coach in November, and the Portuguese tactician returned to the English Premier League a month later to take over Nottingham Forest.
Al-Ahli, the fourth of the ‘Big Four’ clubs taken over by Saudi Arabia’s Public Investment Fund last June, finished third, 17 points behind Al-Nassr. Al-Ahli beat Al-Fayha 1-0 thanks to a late goal — his ninth of the season — from former Liverpool forward Roberto Firmino.
Ronaldo took the headlines, however, and the 39-year-old still had one more chance to end the season with a trophy when Al-Nassr meets Al-Hilal in the King’s Cup final on Friday.