Who’s Who: Ahmed Al-Shammari, GM of marketing and communications at National Gas and Industrialization Co.

Ahmed Al-Shammari
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Updated 30 November 2023
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Who’s Who: Ahmed Al-Shammari, GM of marketing and communications at National Gas and Industrialization Co.

Ahmed Al-Shammari has been the general manager of marketing and communications at the National Gas and Industrialization Co. in Riyadh since October this year.

Al-Shammari was selected due to his extensive professional background in strategic communications and customer experience, as well as his more than 15 years of experience in providing leadership in directing communication and branding initiatives, which reflect, articulate and promote the mission, vision and identity of the organization.

His areas of expertise include public relations, corporate social responsibility, media relations, content creation, events management, project management and strategic planning.

Al-Shammari was previously executive director for corporate communication and customer experience at the Fund for Martyrs and Wounded, Prisoners and Missing Persons in Riyadh.

In 2022, he was director of corporate communications at Saudi Mining Services Co., ESNAD.

Al-Shammari has also held important roles at Saudi Arabian Mining Co., also known as Ma’aden, where his responsibilities included overseeing development of communication, branding strategies and delivering impactful public relations programs that advanced the company’s mission and values.

Prior to that role, he was the internal and external communication manager‎ and corporate communication manager at the same company.

Al-Shammari started his career in July 2012 as corporate communication specialist at Saudi Railway Co.

He was the company’s corporate communication supervisor from March 2014 to April 2017, and the corporate communication manager from May 2017 to December 2018.

Al-Shammari earned a bachelor’s degree in business administration and management from the University of Southern Indiana in 2005. He completed the leadership program at Harvard Business Review and Strategic Leadership from Harvard Business School in 2019.


Motherhood during Ramadan 

Updated 06 March 2026
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Motherhood during Ramadan 

  • Planning ahead, flexibility, and family support helps mothers make it through the holy month 

JEDDAH: For mothers — new, working or stay-at-home, Ramadan comes with its own set of demands as they strive to balance work, house, and children of different age groups, all while fasting. 

As routines shift and energy levels fluctuate, Arab News spoke to mothers on how they manage to keep their world together. 

Elaf Trabulsi, founder and creative at Ctrl C Agency and a full-time employee, is a mother to an 18-month-old daughter. For Trabulsi, Ramadan is “controlled chaos, honestly. It’s my favorite month but it’s also the one that tests every system I’ve built — work, home, health, sleep. There’s something about fasting while managing a full schedule that forces you to be very deliberate about where your energy goes. I’ve come to appreciate that pressure.” 

Planning is a vital strategy during Ramadan, mothers said, because without a clear structure in place, the household ends up in a state of disarray. A lot of decisions have to be made professionally and domestically to hold the house together. 

“I juggle a full-time job alongside the agency, so Ramadan is really about protecting the hours that matter most and being honest about what can wait,” Trabulsi said. 

Baraa Hifni, a physical education teacher at Jeddah Campus International School, echoed similar sentiments. “I rely on planning ahead, distributing household responsibilities, and organizing my children’s time. I also make sure to take some time for myself so that I can stay in a good mood throughout the day. Balance requires calmness and clear priorities,” the mother of two young daughters said. 

Even with a schedule planned, juggling motherhood and work can often be challenging because newborns and toddlers function on their own timeline, and it is the sleep schedule that takes a hit. 

“Ramadan flips your schedule naturally — late gatherings, suhoor, staying up — and then you have a toddler operating on her own timeline regardless. That gap between when you slept and when she’s ready to start her day is where it gets hard. You learn to function on less and find energy where you can,” Trabulsi told Arab News. 

Finding pockets of peace or solitude during Ramadan for worship is also quite difficult for mothers because they cannot set or follow a rigid schedule.

For Hifni, it is usually after the chaos around iftar settles after maghrib prayer “even if it’s just a few minutes to regain my calmness and draw closer to God.”  

For Trabulsi it is “whenever and wherever I can find it … sometimes it’s the quiet after she sleeps, sometimes it’s during the drive home from a gathering.” 

Hana Barakat, an occupational therapist and mompreneur productivity coach, shares similar thoughts. 

“Allow worship to be brief and spread throughout the day. Measure productivity by consistency, not quantity. Accept fluctuating energy from day to day. Recognize that a quieter Ramadan can still be deeply spiritual,” she said.

“Achieving balance — or harmony, as I prefer — does not mean pushing the body to match spiritual intentions but adjusting expectations and practices so that the body supports the experience rather than resists it,” she said. “Realism supports well-being and allows space to experience the month with calm.”

She advises new mothers to reset their expectations by prioritizing recovery and infant care over productivity. For a new mother, this shift can feel especially intense because she is already adapting to life after childbirth — “caring for an infant whose needs are unpredictable.”

Fasting can also influence emotional regulation, particularly when combined with sleep deprivation.

“When hunger combines with lack of sleep and fatigue, the nervous system becomes more sensitive; the crying baby may make mothers feel more overwhelmed than usual,” Barakat said.

“Emotional reactions may occur more quickly, and the mother needs extra effort to calm herself. These are normal physiological responses, not a sign of being an impatient or inadequate mother.”

Barakat outlined several strategies to help new mothers navigate the month with greater ease. Reducing nonessential tasks is not neglect, it preserves the strength needed to move steadily through the month, she said. 

Choosing one meaningful task per day prevents energy from being drained by trying to accomplish everything. Waiting for an uninterrupted stretch may lead to frustration. Brief quiet moments can become restorative spiritual pauses, she added. 

Even a few minutes of true rest can help regulate the nervous system, improving patience and emotional balance. Less complexity in meals, social obligations, and routines leaves more room for spiritual presence.

Meaningful support, Barakat said, must be practical rather than merely verbal, for all mothers. 

Spouses and family members should help by taking responsibility for specific daily tasks, giving mothers uninterrupted time to rest, reducing social expectations placed upon her, and understanding fluctuations in her energy and mood.

“When responsibility is shared, the mother can experience Ramadan with greater calm, ease, and presence,” she said.