NEOM named ‘principal sponsor’ of Red Sea Film Festival

NEOM features the largest purpose-built facility in the MENA region for screen production, gaming development and film and television vocational training.
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Updated 28 November 2023
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NEOM named ‘principal sponsor’ of Red Sea Film Festival

The Red Sea Film Foundation has announced NEOM as the principal sponsor of the Red Sea International Film Festival, ahead of the event’s third edition beginning on Nov. 30 in Jeddah. The partnership, which includes the powering of key components of the festival including the Red Sea Souk and Talent Days program, aligns with the shared vision of fostering a vibrant and thriving film industry in the region.

Over the past 18 months, NEOM Media Industries has cemented its reputation as the prominent regional media hub and a trusted global partner. NEOM features the largest purpose-built facility in the Middle East and North Africa for screen production, gaming development and film and television vocational training.

To date, NEOM Media Industries has supported and facilitated more than 35 productions of various scales and genres spanning Hollywood, Bollywood, and the Arab world. It has also been instrumental in supporting local Saudi features, setting new standards in the industry, and fostering talent development, industry education, innovation, and startup initiatives. 

The Red Sea Souk and Talent Days perfectly align with NEOM’s commitment to building the film industry workforce of the future by nurturing Saudi and Arab talent and creating career opportunities for talent to flourish. NEOM has successfully guided more than 1,000 young Saudis through industry-focused learning programs, offering post-graduation support in the form of placements, internships, and eventual full-time industry roles. 

Mohammad Al-Turki, CEO of the Red Sea International Film Foundation, said: “Our partnership with NEOM is significantly accelerating the growth of the local industry. NEOM not only opens doors to a diverse array of opportunities for filmmakers, both locally and on the global stage, but it has established itself as a creative and collaborative central hub for the region’s industry. NEOM shares our deep commitment to championing home-grown talent within the region, and we look forward to further strengthening the foundations of our flourishing industry with their invaluable support.”

Wayne Borg, managing director of media industries, entertainment, and culture at NEOM, said: “We are thrilled to be part of the third edition of the Red Sea International Film Festival. We have expanded our support this year to encompass the entire festival, having been part of the Red Sea Souk since its first edition. Empowering creativity and supporting talent is central to our mission. Through strategic partnerships and a dedicated focus on nurturing the next generation, we pave the way for a thriving media ecosystem in the region, amplifying opportunities to provide the industry-ready workforce of the future. The souk is a great reflection of the fast-evolving screen industry in the Kingdom, particularly its dynamism, vibrancy, and creative energy, and we are very proud to be the principal sponsor supporting it.”


Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Updated 04 February 2026
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Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Schneider Electric has announced the launch of the Energy Tech Academy Middle East and Africa in Saudi Arabia, a regional capability platform dedicated to skilling, upskilling, and knowledge sharing.

The launch comes at a critical moment as the Kingdom accelerates energy transition, industrial localization, and human capability development under Vision 2030. The academy reinforces the Kingdom’s leadership role in building future-ready talent while supporting industrial and energy transformation across the wider Middle East and Africa region.

The Energy Tech Academy Middle East and Africa is not a traditional training center; it is a regional platform translating Schneider Electric’s global energy technology expertise into applied capability for Saudi Arabia and the broader region. Anchored in Riyadh, the academy is designed to serve as a benchmark for skills development and enablement across the MEA.

The launch reflects Schneider Electric’s long-term commitment to investing in people and capabilities, and to supporting national priorities across energy, industry, and digital infrastructure.

Mohamed Shaheen, cluster president of Schneider Electric Saudi Arabia and Yemen, said: “This launch reflects our long-term commitment to Saudi Arabia and to building capability that lasts. After more than 40 years in the Kingdom, we continue to invest where impact matters most: in people. Launching the Energy Tech Academy Middle East and Africa from Riyadh underscores our belief that sustainable transformation is built on local capability and trusted partnerships.”

The academy directly supports Saudi Arabia’s focus on human capability development, localization, and Saudi-made outcomes by enabling the skills behind advanced energy systems, industrial automation, and digital infrastructure. Capabilities developed through the academy will support Saudi manufacturing, national projects, and resilient supply chains, while also strengthening regional industrial ecosystems.

“The Energy Tech Academy Middle East and Africa is designed to enable real outcomes,” said Walid Sheta, zone president for the MEA at Schneider Electric. “By equipping talent with future-ready skills across electrification, automation, and digital intelligence, we are strengthening Saudi and regional capability to design, operate, and lead the energy and industrial systems of the future.”

The launch event in Riyadh brought together senior government representatives, industry partners, customers, and Schneider Electric’s leadership, highlighting the importance of cross-sector collaboration in aligning education, skills development, and labor market needs.

Designed as a long-term platform, the Energy Tech Academy Middle East and Africa will continue to evolve through partnerships, programs, and continuous capability development, reinforcing Saudi Arabia’s role as a regional hub for skills, knowledge, and industrial enablement.