What We Are Buying Today: Bothaina Fashion

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Updated 12 November 2023
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What We Are Buying Today: Bothaina Fashion

  • Several celebrities, including celebrity stylist Rebecca Corbin-Murray at the Hia Hub lifestyle conference, wore Al-Mummar’s designs

Saudi women are stepping outside of their comfort zones when it comes to designing abaya or modest outerwear, and Bothaina Al-Mummar’s recent line of clothing is a standout example that combines leather and jeans.

The Saudi brand has brought a fresh perspective to the industry. Their most recent collection demonstrates how several fabrics can be combined in an asymmetrical way to make a statement.

Among the pieces in the new collection is a chic yet classy abaya that combines blue denim fabric with a sandy-beige color to create an abaya that seems inspired by the chilly nights of Riyadh and its breathtaking desert. The warm and comfy abaya is perfect for Riyadh’s winter.

Several celebrities, including celebrity stylist Rebecca Corbin-Murray at the Hia Hub lifestyle conference, wore Al-Mummar’s designs. Princess Haifa bint Mohammed, the deputy minister of tourism, also wore one of her creations.

Al-Mummar’s designs are renowned for being original and non-repetitive, and she doesn’t hesitate to combine different patterns and colors to create a one-of-a-kind design and cut.

In addition, the winter collection showcases the use of vibrant hues mixed with muted tones to give the pieces a distinctive touch. The collection features thick fabrics for the winter ensemble.  

The brand is among the few Saudi manufacturers who have thought to include trench coats in their range with carefully chosen fabrics, including options for the rainy season.

Al-Mummar also incorporates tulle and floral fabrics, which give the abayas she showcases in her designs a touch of delicacy and elegance.

Al-Mummar, who founded the brand 10 years ago, started off as a fine artist and later took fashion classes.

Her designs reveal a lot about her personality as a self-reliant businesswoman in a big metropolis with an edgy aesthetic.

For updates and more information, check their Instagram @bothainafashion.

 


Imaan Hammam stars in festive campaign for Estee Lauder

Updated 16 December 2025
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Imaan Hammam stars in festive campaign for Estee Lauder

DUBAI: Dutch-Egyptian-Moroccan model Imaan Hammam is starring in a new festive-season campaign for Estee Lauder.

The model took to Instagram recently to share three photos from the campaign, in which she poses in a red gown alongside models Karlie Kloss and Paulina Porizkova, amid oversized Christmas decorations and baubles.

Hammam was announced as a global ambassador for the US cosmetics giant in 2023.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

She spoke about the appointment in an interview with Estee Lauder: “This is the most amazing opportunity to represent and empower girls around the world.

“As a Moroccan-Egyptian woman, I am incredibly honored to take on this role as with such a long-standing brand that promotes diversity and women’s empowerment in the beauty space.”

In 2024, she was the face of a campaign promoting Estee Lauder’s collaboration with acclaimed Indian designer Sabyasachi Mukherjee.

The brands launched a lipstick collection — each lipstick is encased in packaging adorned with the signature Sabyasachi Tiger medallion, crafted from 24 karat gold.

One of the most in-demand models in the industry, she was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.

Hammam has appeared on the runway for major fashion houses including Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera.

And starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and more.

The model is also making waves outside the world of fashion with her cultural archival platform, Ayni.

Launched earlier this year, Ayni is a social media platform dedicated to preserving and celebrating Arab artistic expression by highlighting significant contributions to film, art, music and literature.

In a video she previously shared on the Ayni Instagram account, she said: “For me, it’s always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.”

She said her hope for Ayni is for it to grow beyond a personal vision and become a “real community.”