RIYADH: In a masterclass titled “Techniques, tips, and the art of beauty,” Jordanian celebrity makeup artist Mohammed Hindash gave fans at the Hia Hub lifestyle conference in Riyadh an inside look at his artistic process.
The makeup artist gave a tutorial for enthusiasts and engaged with the students while working his magic on Saudi influencer Haya Abdullah.
“My creative process is to sit with a model and talk with them. We have coffee, we get to chat, and as I'm doing skincare, I get to look at her features. I never want to do something that makes the model uncomfortable, you have to really respect people's individuality and their uniqueness,” Hindash said.
Additionally, he discussed the makeup look he did on Jordan’s Queen Rania for this summer’s royal wedding between Crown Prince Al-Hussein and Princess Rajwa Al-Hussein, adding that he knew the queen preferred a particular look and was comfortable with it — his goal was to enhance rather than alter her appearance.
Hindash has collaborated with Canadian makeup giant MAC in the past.
The talent started out as a classically trained painter before beginning his beauty journey on YouTube, where he gained over 70 million views and 1.7 million followers.
He advised aspiring makeup artists to stick to a specific makeup look that will define them as an artist.
“I really feel like you have to truly stick to what you're passionate about and your style. In 2015, when you would Google on YouTube Arab makeup or Middle Eastern makeup you would get like a Cleopatra look and that's not what the women around me look like. I feel like Arab Middle Eastern women are some of the most incredible makeup artists and they know what they want, and they know how to do makeup. So, I wanted to change that narrative and to show what I know and feel Middle Eastern makeup,” Hindash said.
