Pakistani firms woo investors with projects, growth ideas at country’s investment roadshow in Dubai

Panalists attend a discussion session at the three-day investment roadshow in Dubai, UAE, on November 6, 2023. (@IamFGhafar/X)
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Updated 07 November 2023
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Pakistani firms woo investors with projects, growth ideas at country’s investment roadshow in Dubai

  • Pakistan’s Special Investment Facilitation Council launched the three-day investment roadshow in Dubai on Sunday 
  • It sought to attract investors from around the world and apprise them of a conducive investment climate in Pakistan 

ISLAMABAD: Thirty Pakistani companies have presented their projects and ideas for growth in various sectors to investors at a three-day investment roadshow organized by the South Asian country in Dubai, the office of Pakistan’s prime minister said on Tuesday. 

The roadshow, which concludes today, was organized by Pakistan’s Special Investment Facilitation Council (SIFC) with a singular focus to project latent potential of Pakistan and attract global investments in key sectors of the economy. 

It has attracted a large number of global businesspersons and investors, with SIFC officials highlighting the investment potential and opportunities in Pakistan. 

“Utilizing the platform, 30 Pakistani firms presented their project proposals/growth strategies during pitch sessions (B2B) encompassing various domains including Agri, IT and Energy,” the Pakistan PM office said in a statement. 

“The event also included a structured panel discussion, involving public and private experts, to synthesize the investment landscape of Pakistan vis-a-vis emerging markets and way forward to tap-in the opportunities.” 

The initiative has gained enormous traction and the attendees were given insights into the investment climate in Pakistan through the SIFC platform, according to officials 

“Our roadshow has received an excellent response from investors and venture capitalists so far,” Dr. Muhammad Jahanzeb Khan, special assistant to PM on government effectiveness, told Arab News on Monday. 

Pakistan set up the SIFC in June in an attempt to revive its fragile economy, which has been dented by low foreign exchange reserves, massive currency depreciation and record inflation. The committee is a hybrid civil-military government body that also features the army chief. 

It aims to attract foreign investment by capitalizing on the country’s untapped potential in agriculture, mining, information technology, defense production and energy sectors. 

Dr. Khan, who also serves as secretary on the SIFC apex committee, said the SIFC had meticulously identified investment-worthy companies in Pakistan that were ready to attract international investors and then brought them to Dubai so that they could present their ideas to potential investors. 


Pakistan’s ‘Air Punjab’ faces scrutiny over Gulfstream jet purchase

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Pakistan’s ‘Air Punjab’ faces scrutiny over Gulfstream jet purchase

  • Punjab government calls luxury jet part of planned airline awaiting regulatory approval
  • Aviation experts question the viability of the 17-seat aircraft for commercial operations

ISLAMABAD: Aviation experts and an official on Saturday questioned the commercial viability of the move as the Punjab government said it had acquired a Gulfstream luxury aircraft as part of “Air Punjab,” an upcoming airline registered with the Securities and Exchange Commission of Pakistan (SECP) but yet to secure key regulatory approvals.

The development comes months after the federal government moved ahead with the privatization of Pakistan International Airlines (PIA), citing its inability to sustainably run the debt-ridden national carrier.

Air Punjab (Private) Limited was incorporated with the SECP on July 24, 2025, under registration number 0302317. The concept was first introduced by Punjab Chief Minister Maryam Nawaz in April 2025, with plans to launch operations within a year using leased aircraft. The provincial cabinet subsequently approved the airline’s establishment. However, an official told Arab News that the project remains at a preliminary stage.

“They have not got their license yet,” the official in the aviation department told Arab News on condition of anonymity, adding the airline still has to go through processes to be able to start operations.

The aircraft in question, a Gulfstream G500, registration N144S, arrived in Lahore from North America in December 2025 and began local flight operations on February 6, 2026. Online flight records show the jet was used at least 15 times between February 9 and February 18 for short trips to cities including Lahore, Rawalpindi, Sialkot, Dera Ghazi Khan and Faisalabad, with flight durations ranging from 14 to 37 minutes. It frequently used the call sign “Punjab 2.”

Responding to criticism that the aircraft had been inducted for the Punjab chief minister, the provincial information minister Azma Bukhari on Friday defended the purchase.

“For our ‘Air Punjab,’ we are buying various aircraft and some we will take on lease,” she said. “This means we have to build a fleet which will have all kinds of planes, and this is a part of that same link. Right now, as soon as the matters on this are finalized, I will definitely tell you.”

The aviation official said the aircraft was a 17-seater and couldn’t be used for commercial flights.

“The smallest aircraft used for commercial operations now is the ATR, which has around 48 [ATR 42-500] to 70 [ATR 72-500] seats. How can an airline be operated with a Gulfstream jet that is configured for VIP travel and has previously been used for executive flights? It is not commercially viable,” he said.

Speaking about the technical aspects, Afsar Malik, an independent aviation expert, said the provincial minister had probably been mistaken when she said the aircraft was for the upcoming airline.

“The Gulfstream is state aircraft and state aircraft cannot be used for commercial purpose,” he said. “Secondly, it’s not commercially viable. If Punjab information minister has said it, it would either be a slip of the tongue or ignorance.”

The planned launch of the provincial carrier comes as Pakistan’s aviation sector tries to recover from its deepest crisis in decades. The industry’s decline was interrupted in late 2025 by the federal government’s sale of the debt-ridden national carrier, Pakistan International Airlines (PIA), to a private consortium after the state could not sustain losses exceeding 800 billion rupees ($2.8 billion).

The private sector has proven equally volatile. Regulators recently suspended the license of Serene Air after its entire five-aircraft fleet was deemed “unserviceable,” leaving it with zero operational capacity.

“Twelve airlines have shut down since the sector’s inception,” said aviation consultant Irshad Ghani, noting that Serene Air joined a long list of failed carriers including Shaheen Air and Bhoja Air.

High capital requirements and rising airfares have hollowed out the domestic market, leaving ventures like Air Punjab facing immense skepticism in an industry Ghani describes as “fragile.”

Ghani, who heads an aviation consultancy firm, said PIA had operated 19-seater ATR turboprop aircraft in the past, particularly to serve smaller airports such as Sargodha where larger jets could not land. However, he drew a distinction between turboprops designed for commercial routes and executive jets.

“As far as the Gulfstream jet is concerned, it has been operated as a chartered aircraft, and it can also be used for charter operations by an airline. However, that would typically be the case for a well-established or large airline,” Ghani said.

He questioned the broader logic of the project.

“The question arises: when the federal government has just sold the national airline, acknowledging that the government could not successfully run it, how logical is it for a provincial government to operate its own airline?” he asked.

Ghani said he doubted it will be run successfully.

“If Punjab had the capacity to operate a public airline, why didn’t it consider purchasing PIA instead,” he wondered.

Minister Bukhari did not respond to Arab News queries regarding the Gulfstream and Air Punjab.