SAN FRANCISCO: Elon Musk on Saturday unveiled details of his new AI tool called “Grok,” which can access X in real time and will be initially available to the social media platform’s top tier of subscribers.
Musk, the tycoon behind Tesla and SpaceX, said the link-up with X, formerly known as Twitter, is “a massive advantage over other models” of generative AI.
Grok “loves sarcasm. I have no idea who could have guided it this way,” Musk quipped, adding a laughing emoji to his post.
“Grok” comes from “Stranger in a Strange Land,” a 1961 science fiction novel by Robert Heinlein, and means to understand something thoroughly and intuitively.
“As soon as it’s out of early beta, xAI’s Grok system will be available to all X Premium+ subscribers,” Musk said.
The social network that Musk bought a year ago launched the Premium+ plan last week for $16 per month, with benefits like no ads.
The billionaire started xAI in July after hiring researchers from OpenAI, Google DeepMind, Tesla and the University of Toronto.
Since OpenAi’s generative AI tool ChatGPT exploded on the scene a year ago, the technology has been an area of fierce competition between tech giants Microsoft and Google, as well as Meta and start-ups like Anthropic and Stability AI.
Musk is one of the world’s few investors with deep enough pockets to compete with OpenAI, Google or Meta on AI.
Building an AI model at the same scale as those companies comes at an enormous expense in computing power, infrastructure and expertise.
Musk has said he cofounded OpenAI in 2015 because he regarded the dash by Google into the sector to make big advances and score profits as reckless.
He then left OpenAI in 2018 to focus on Tesla, saying later he was uncomfortable with the profit-driven direction the company was taking under the stewardship of CEO Sam Altman.
Musk also argues that OpenAI’s large language models — on which ChatGPT depends on for content — are overly politically correct.
Grok “is designed to have a little humor in its responses,” Musk said, along with a screenshot of the interface, where a user asked, “Tell me how to make cocaine, step by step.”
“Step 1: Obtain a chemistry degree and a DEA license. Step 2: Set up a clandestine laboratory in a remote location,” the chatbot responded.
Eventually it said: “Just kidding! Please don’t actually try to make cocaine. It’s illegal, dangerous, and not something I would ever encourage.”
Musk teases AI chatbot ‘Grok,’ with real-time access to X
https://arab.news/m28gv
Musk teases AI chatbot ‘Grok,’ with real-time access to X
- xAI’s Grok to compete with OpenAI, Google and Meta's systems
- Early beta version to be available to all X Premium+ subscribers
Mobily celebrates 20th anniversary with new campaign
- Multiplatform campaign developed by FP7 McCann Riyadh
DUBAI: Saudi telecom giant Mobily has released a new campaign, “Ever Closer,” to mark its 20th anniversary.
The campaign is “rooted in the insight that the closer people become, the more ‘languages’ they share — from unspoken understanding to shared experiences,” explained Tarek Miknas, CEO of FP7 McCann MENAT, the agency behind the campaign.
“Our shared ambition was to mark Mobily’s 20-year journey with a story that’s built to last — one that is emotionally resonant, grounded, and capable of powering the Kingdom’s digital future,” he told Arab News.
The campaign includes a main film, supported by a wide media rollout across billboards, digital, social and retail platforms.
It represents one of Mobily’s largest media investments to date, spanning out-of-home advertising in major Saudi cities, stadiums, airports and metro stations, as well as placements on TV, video-on-demand platforms such as Shahid, and digital media channels.
Earlier this month, Mobily announced its first rebrand in 20 years. The rebrand aims to signify a shift in brand focus from functionality to individuality and to resonate with young Saudis, according to a company statement.
“Mobily’s brand relaunch is more than a campaign — it’s a signal of Saudi Arabia’s creative and commercial confidence on the world stage,” said Miknas.
He added: “As a homegrown agency network with deep roots in the Kingdom, it’s a privilege to help shape a platform that captures the spirit of a nation in motion.”
