Empowering women to take care of their health 

Rosewood Jeddah and the Zahra Association recently came together to shed light on the critical importance of breast cancer awareness among women in the region. (Tagreed Fatani)
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Updated 26 October 2023
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Empowering women to take care of their health 

  • Rosewood Jeddah and Zahra Association join forces to raise awareness on breast cancer

JEDDAH: Rosewood Jeddah and the Zahra Association recently came together to shed light on the critical importance of breast cancer awareness among women in the region. 

Their mission aimed to challenge societal stereotypes and provide unwavering support to those currently battling breast cancer.

Held at Soleil Cafe, one of the highlights of the joint event was a compelling panel discussion centered on breast cancer awareness and prevention.

Tagreed Fatani, patient education coordinator at the health education unit at King Abdulaziz University Hospital and a dedicated breast cancer educator, provided health tips and engaged in a live examination demonstration.

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The Zahra Association’s commitment to breast cancer awareness does not end with spreading knowledge; they also provide invaluable support to women who have been diagnosed with breast cancer.

She stressed that the pivotal role of early detection and recognition of signs in effectively treating the disease and improving survival rates.

Addressing the challenges faced by women affected by breast cancer, Fatani said: “It is crucial to educate women about regular breast health checks. Early detection not only improves the quality and duration of treatment but can also identify breast cancer before symptoms manifest, significantly increasing the chances of recovery to an impressive 95 percent.”

Fatani offered guidance to individuals with a family history of breast cancer. She urged them to initiate early screening through mammograms, recommending that screening should commence 10 years before the age at which the first-degree relative was affected, but not before the age of 30. 

She added: “Genetic testing offers an opportunity for family members to assess their own risk of developing the disease.”

The Zahra Association’s commitment to breast cancer awareness does not end with spreading knowledge; they also provide invaluable support to women who have been diagnosed with breast cancer. Their support extends through the entire journey, encompassing patients and survivors alike.

During the event, Reham Afandi, a breast cancer survivor, shared her inspirational journey.

“This event has succeeded in not only raising awareness but also in delivering vital information that every woman, particularly those recently diagnosed with breast cancer,” she said.

“Remember, your femininity is a testament to your strength, and your beauty remains unwavering regardless of the challenges you face. Hold on to hope, for it can transform your journey into a remarkable story of resilience and triumph.”

Sara Zain, marketing consultant at Rosewood, told Arab News: “Breast cancer awareness plays a pivotal role in our collective efforts to detect this disease early. It is absolutely vital for women to be fully aware of the most common symptoms associated with breast cancer. Through this event, Rosewood has undertaken a crucial initiative to transform this awareness into a reality.” 

She added that through this collaboration, the event aims to illuminate the path to early detection and support for breast cancer, while empowering women to take control of their health and find strength and beauty in their journey towards recovery.


Jeddah Fit Expo 2026 offers inspiration, innovation

Updated 29 January 2026
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Jeddah Fit Expo 2026 offers inspiration, innovation

  • Sports, fitness, wellness in spotlight at Jeddah Superdome
  • Gyms and fitness brands offer visitors a wide range of interactive experiences

JEDDAH: Jeddah Superdome welcomed more than 1,000 athletes of all ages on Wednesday for a heart-pounding session which placed sports, fitness and wellness in the spotlight.

The Jeddah Fit Expo 2026 is taking place until Jan. 31 and visitors on the first day were treated to a heady environment filled with high-intensity energy and in which cutting-edge fitness trends met the inspirational spirit of sportsmanship.

More than 300 brands and over 200 exhibitors engaged in in-depth exchanges and interactions according to organizers, while jointly forging an event for the global sports and fitness industry.

Mohammed Al-Aidarous, from the event’s organizing committee, told Arab News the expo aimed to spread the culture of fitness as a daily lifestyle and sought to encourage best international expertise and practices, while empowering and developing local sports talents.

He said: “The sports and fitness industry is a rapidly growing sector globally. Especially in Saudi Arabia, there is an increasing focus on health and fitness among the general public. Consequently there is a growing demand for fitness-related products and services.”

The exhibition, which is in its fourth edition, has brought together suppliers of fitness equipment and sports and leisure products, along with representatives from nutrition and health sectors, wellness clinics, youth sports education, and artificial intelligence solution providers.

Many of the participants are introducing new products to meet changing market trends, leveraging the national fitness policies, deeply exploring market demand, and expanding their presence in the sports industry market, thereby providing users with more professional services.

Gyms and fitness brands at the event are offering visitors a wide range of interactive, educational and commercial opportunities designed to promote healthy lifestyles while showcasing the latest industry innovations.

Danya Aljamal, an event coordinator at GymNation, said: “We are here to show sports enthusiasts who we are and what we can do to make them change their lifestyle with sports. GymNation is about enjoying your time, having fun, challenging yourself and making the best form of your body.”

She added: “We will be offering visitors our famous Hyrox class. It is designed to help enhance your strength and explosive power through a combination of targeted, high-intensity exercises and I hope people enjoy it.”

AI is rapidly reshaping athletic training environments. The exhibition features platforms that analyze an athlete’s movement, track progress, and offer automated corrections.

Saudi entrepreneur Mohammed Kaki, founder and CEO of FitLife, an Al-powered health-tech startup delivering B2B personalized nutrition and wellness plans, said: “We are proud to share the FitLife platform and feel excited to take these insights and relationships to the next level during this three-day event.

“FitLife is an app developed to make people’s fitness journey much easier and more convenient. Our algorithms were developed to produce accurate programs with a full range of workouts and recipes designed to fit people’s daily schedule and preferences.

“Our objective at FitLife is to foster growth and revolutionize the way people perceive health and fitness.”

Kaki indicated that the startup was also aiming to support coaches and specialists in sports and health organizations through AI solutions.

Beyond the exhibition stands and workshops, bodybuilding, calisthenics, taekwondo and volleyball are among the activities taking place at Jeddah Superdome.