RIYADH: Saudi designer Saud Alajaji’s comfortwear label Mazrood stunned spectators at the recent inaugural Riyadh Fashion Week with its foray into formalwear, blended in with the unisex brand’s signature streetwear aesthetic.
Showing as part of the menswear collections, Mazrood started off strong with models showing off relaxed eveningwear, including oversized blazers, panelled shirts paired with shorts, fitted pants and puffer shirts – accessorized with bright pouches with neon accents.
Mazrood displayed its strong identity in every piece. (AN/ Huda Bashatah)
Very on-trend denim-on-denim ensembles also made an appearance, alongside trendy trenchcoats paired with trackpants.
It wouldn’t be a Mazrood show if the young label didn’t feature its technically masterful streetwear, which blends jersey and nylon fabrics to create comfortwear that marries form and function. From pastel-colored puffer jackets to panelled pants with pops of color, Mazrood displayed its strong identity in every piece, some of which displayed the brand’s logo in bright blue embroidery.
Alajaji established Mazrood took in 2016. (AN/ Huda Bashatah)
Alajaji established Mazrood took in 2016. In 2018, he moved to New York, where he studied at the Fashion Institute of Technology. “At Mazrood, we believe in the power of style, sustainability, and self-expression. Our journey began in 2016, in the vibrant city of Riyadh, Saudi Arabia. We are more than just a fashion brand; we are a movement, a lifestyle, and a vision for the future,” reads a statement on the brand’s website.
The label showed its deigns earlier this year on the sidelines of Paris Fashion Week as part of the Emerge pop-up, alongside other Saudi brands like Torba Studio, Hindamme, Noble & Fresh, 1886 and Not Boring.
