LIV Golf have announced that Lawrence J. Burian has been appointed Chief Operating Officer after a competitive international recruiting process.

As COO, Burian will have a wide range of responsibilities including corporate development and strategy, the delivery of LIV Golf’s global schedule of 14 league events, the management and commercialization of the teams, investor relations, and general day-to-day business operations.

“I am excited to join LIV Golf as Chief Operating Officer and look forward to harnessing my more than two decades of senior executive experience to help build on the progress and momentum that is well underway,” said Burian.

“The creation of a new global sports league in less than two years was nothing short of extraordinary and now is the time to capitalize and build on that success,” he added.

“LIV Golf has a very bright future as we seek to continue growing the game of golf, engaging new audiences, enhancing the guest experience, innovating our event and media production and building franchise value, all while creating a compelling home for our world-class athletes. I’m committed to working with my talented colleagues at LIV Golf towards achieving our ambitious goals.”

As a former executive vice-president with the Madison Square Garden family of public companies, Burian has extensive experience across the sports, entertainment, media and hospitality sectors.

A selection of MSG companies include the New York Knicks (NBA) and New York Rangers (NHL) franchises, two MSG regional sports networks (with telecast rights to seven professional sports franchises), and the famed MSG arena.

Burian served in multiple executive roles across the portfolio of assets, including as head of corporate development, general counsel and as a member of the board of directors of multiple strategic joint ventures.

“Lawrence is a proven leader and a proven winner, and we couldn’t be more excited to have him on our executive leadership team,” said LIV Golf CEO and Commissioner Greg Norman. “After more than two years of breaking molds and pushing boundaries, LIV Golf is on the precipice of significant growth. Lawrence’s decades of business experience are exactly what we need to keep us competitive and moving forward.”