RIYADH: Global tourism officials meeting in Saudi Arabia have highlighted the importance of investing in people to safeguard the future of the sector.
With the industry getting back on track following the coronavirus pandemic, renewed efforts are being made to promote careers in tourism and hospitality.
Experts and leaders from around the world, gathered in Riyadh for the UN World Tourism Organization’s World Tourism Day, agreed that investment in talent was crucial to creating a sustainable sector.
Speaking on Wednesday during a panel session titled “Investing in Our People,” Indonesia’s deputy minister for tourism product and events at the Ministry of Tourism and Creative Economy, Rizki Handayani, said: “Human capital development is the most important aspect that plays key roles in the success of sustainable, or green tourism.
“We really need to put our efforts into the development of our human capital, their skill, their knowledge, as well as their capability and entrepreneurship.”
In 2020, more than 62 million jobs were lost globally due to the pandemic, many of those being in the tourism and hospitality industry. Saudi Arabia has since managed a return to work for 80 percent of the sector’s employees. But for many, job security fears are holding them back.
Haitham Mattar is managing director for the Middle East, Africa, and Southwest Asia at IHG Hotels and Resorts, the largest operator and employer in Saudi Arabia with more than 18,000 rooms in around 40 hotels.
He said: “It is now a critical task for both the government and private sector to re-instil the confidence in giving employees job security, but also financial certainty.”
While employment in hospitality can offer fast-tracked career opportunities, and international work, many people were now looking for flexibility, work-life balance, and well-being with jobs in areas such as hotels and airlines.
One of the biggest challenges currently being faced by companies was providing education and training for future employees. But CEO of Sommet Education, Benoit-Etienne Domenget, said globally these were not among the key investment areas.
“For too long, our community players of hospitality, tourism, and travel have considered human capital as a commodity,” he added.
Delegates at the session debated the need for expanded education beyond hospitality skills to ensure content was locally relevant and through the encouragement of entrepreneurial mindsets.
Christine Bockelmann, dean of Lucerne University of Applied Sciences and Arts, said: “From a study in Portugal, we know that 50 percent of all people who have an education in tourism do not subsequently work in this field, so we have a problem with the attractivity of the jobs in this area.
“Education is very important and sustainability, and prosperity is very important. My key point is that we have to create a connectivity between these three topics,” she added.
World tourism leaders meeting in Riyadh highlight need for investment in people
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World tourism leaders meeting in Riyadh highlight need for investment in people
- Experts and leaders from around the world agreed that investment in talent was crucial to creating a sustainable sector
- In 2020, more than 62 million jobs were lost globally due to the pandemic, many of those being in the tourism and hospitality industry
How Saudi Arabia’s five Founding Day symbols tell a 299-year story
- The flag, the palm, the Arabian horse, the souq and the falcon are symbols that connect Saudi Arabia to its roots
- Researcher Ismail Abdullah Hejles explains how the Kingdom’s symbols anchor identity, heritage and continuity
RIYADH: As Saudi Arabia prepares to mark its 299th anniversary this Founding Day — commemorating the establishment of the First Saudi State by Imam Muhammed bin Saud in 1727 CE — the moment invites reflection not only on history, but on the symbols that distill that history into enduring meaning.
Beyond ceremony and celebration, the Kingdom’s official Founding Day emblems tell a deeper story: of survival in a harsh landscape, of state-building against the odds, and of values carried forward across nearly three centuries. Together, they form a visual language that binds past to present and projects confidence into the future.
The five Founding Day symbols — the green flag, the palm tree, the Arabian horse, the souq, and the falcon — do not serve a purely celebratory function, Ismail Abdullah Hejles, a Saudi researcher in traditional architecture, told Arab News. Rather, they carry an intellectual and cultural role that connects society to its roots.
“Nations that understand their symbols and identity understand themselves and are better equipped to continue their journey with confidence and balance,” he said.
The Saudi flag, a representation of unity and sovereignty, embodies the values upon which the state was founded and reflects the continuity of the nation, linking its past to its present. The current design was adopted in 1937, refining historical banners from the first and second Saudi states.
The Shahada, the Islamic declaration of faith, symbolizes the Kingdom’s foundation on Islamic values, while justice and safety are echoed through the sword, which represents the unification of the Kingdom during the reign of the late King Abdulaziz Al-Saud.
The flag’s green color is traditionally associated with Islam, reflecting continuity and faith as central pillars of the Saudi state.
Additionally, the palm tree and the crossed swords — now synonymous with Saudi Arabia — officially appeared in the Kingdom’s emblem around 1950 following unification. Together, they express strength, justice, and the protection of unity.
“The choice was not arbitrary,” Hejles said. “It brought together strength (the sword) and life and sustainability (the palm). It reflects a careful balance of firmness and generosity.”
The palm tree’s symbolic presence, however, predates the modern state, stretching back to the ancient civilizations of the Arabian Peninsula.
“In the simple oases, the palm tree was life, and the swords were dignity. The palm offered shade and sustenance, the swords protected the land and the name. Between the shade of the palm and the edge of the sword, the story of a nation takes place.”
The palm tree served numerous functions essential to the sustainability of civilizations. Its dates were a nutritious food; its fronds were used for roofing; its trunk built walls; its fiber made ropes; and it provided fuel and shade for communities.
In places such as Qatif and Al-Ahsa, the palm formed a complete life system with almost no waste. It was not merely an agricultural symbol, but a genuine model of sustainability long before the term itself was coined, Hejles said.
Mentioned in the Qur’an more than 20 times, always associated with generosity and abundance, the palm formed the backbone of the agricultural economy in eastern Arabia.
“The souq (traditional market) was not merely a place of trade but a space for social interaction, knowledge exchange, and solidarity,” Hejles said. Through it, economic activity flourished and relationships between communities were strengthened.
“Nomads and desert dwellers possessed surplus goods and sought what they lacked through barter.”
A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. That exchange generated social mobility and fostered a culture of openness, which later contributed to the rise of cities.
In the pre-Islamic era, seasonal markets such as Souq ‘Ukaz, Souq Majanna, and Souq Dhu Al-Majaz were not only commercial hubs, but also literary forums, political arenas, and spaces for reconciliation and arbitration.
Once Islam was adopted, Souq Al-Madinah was established on principles prohibiting monopoly, forbidding fraud, and ensuring justice.
In the Saudi state, the souq evolved from traditional mud-and-wood covered bazaars into modern shopping centers and large commercial complexes. “Yet, the concept remained the same: a place of encounter before it is a place of sale,” Hejles said.
The Arabian horse, another Founding Day symbol, is associated with authenticity and courage. It accompanied the early stages of state-building, travel, and defense, becoming a symbol of strength and pride in Arab heritage.
The Arabs’ oldest companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility.
Thanks to their lung capacity, endurance, and strong feet and bones, these horses could cover long distances in harsh desert conditions and survive on minimal resources, sometimes fed only dates and camel’s milk.
To protect them against theft and harsh weather, they were sometimes brought inside family tents, which led to the development of intense bonds with their owners. Arabian horses are known to be fearless and loyal, capable of protecting their masters in battle.
They also possessed a “war-sense,” allowing them to act intelligently in combat, known as well to have a high spirit in battle.
In Saudi Arabia, Arabian horses were vital in travel, trade, and warfare. Today, they symbolize nobility, pride, courage, and honor — reflecting and continuing the Kingdom’s equestrian legacy.
And finally, vigilance, insight, and high ambition are represented by the falcon. “It is tied to the practice of falconry, which requires patience and skill, and today symbolizes the continuity of heritage and elevated aspirations,” Hejles said.
Falconry was not merely a hobby, but a hunting tool in a harsh desert environment — a companion to the Bedouin and a symbol of strength, precision, and patience. The long training required to master falconry fostered discipline and strong leadership in its practitioners.
Over time, the falcon became associated with prestige and courage, linked to Bedouin identity and nobility, and embedded in poetry and storytelling.
A heritage passed through generations, falconry is now inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, with Saudi Arabia and other participating countries, reinforcing its global cultural significance.
“These symbols were not chosen for their visual appeal,” Hejles said. “They were chosen because they were tested across centuries of lived experience.”
Representing more than their individual images, they are collectively an expression of the Saudi citizen’s relationship with land, environment, dignity, and continuity.











