Intigral champions customer-centric digital media experiences

Director of Customer Ops and Customer Experience at Intigral Zahra Alsamurae speaks in a panel at the event.
Short Url
Updated 19 September 2023
Follow

Intigral champions customer-centric digital media experiences

Intigral, the media arm of stc Group and leader in digital entertainment in Saudi Arabia and the MENA region, participated in the Digital Experience Show 2023, held on Sept. 5-6 at the Radisson Blu Hotel in Qurtuba, Riyadh.

The event brought together global and regional industry leaders to provide valuable insights and practical solutions around the opportunities and challenges in leveraging digital experiences. In-depth sessions on a wide range of topics were held, including pioneering digital experiences strategies, technology infrastructure support, and reimagining digital experiences to optimize business advantages, promote customer engagement, and boost retention rates.

Director of Customer Ops and Customer Experience at Intigral Zahra Alsamurae addressed the strengths of the company’s digital ecosystem during a panel titled “Deep dive: Strengthening your digital experience management strategy through capability building.” She said: “At Intigral, we leverage the digital revolution to complement it with the human sentiment to passionately craft a curated user experience. We focus on harnessing a customer-centric culture to deliver engaging solutions to our viewers in Saudi Arabia and the region. The foundation of our operations begins with leveraging innovation to pinpoint and address pressing pain points within the video streaming experience and optimize them throughout the customer journey.

“This is all within a strategy that prioritizes investments in user-friendly interfaces, AI-powered features, and responsive customer support, including deploying advanced recommendation algorithms and content assistant chatbots. Intigral seamlessly combines AI innovation and human expertise to provide customers with a streamlined, engaging, and immersive entertainment experience.”

Under the theme “The Business of Digital Experience,” Digital Experience Show 2023 provided a platform for valuable networking opportunities, fostering connections and championing cutting-edge digital strategies that empower organizations to thrive in this rapidly evolving digital landscape.


Ajdan cements role in major projects by signing MoU with King Salman International Airport in Riyadh

Updated 14 February 2026
Follow

Ajdan cements role in major projects by signing MoU with King Salman International Airport in Riyadh

Ajdan Real Estate Development Company signed an MoU with King Salman International Airport during the Public Investment Fund & Private Sector Forum 2026. 

The MoU aims to explore areas of cooperation and identify opportunities for mixed-use real estate and commercial development that will enhance project quality and meet the highest standards of efficiency and excellence.

Representing Ajdan at the signing ceremony was its CEO, Eng. Mohammed bin Abdulmohsen Al-Otaibi, while Dr. Mohammed Al-Jarallah, deputy chief executive for real estate development, signed on behalf of King Salman International Airport. The MoU establishes a strategic framework for future cooperation and paves the way for a long-term partnership on a number of flagship projects.

Under this memorandum, Ajdan collaborates with King Salman International Airport on the development of mixed-use spaces and commercial facilities within the airport’s premises, building on its role as a national real estate developer delivering innovative projects that advance sustainable development. The company will leverage its expertise in the planning, design, and management of integrated commercial destinations to ensure project execution meets the highest standards of quality and sustainability.

King Salman International Airport is one of the Kingdom’s largest strategic development projects in terms of area and operational ambition. The airport spans approximately 57 sq. km, of which about 12 sq. km are allocated for mixed-use real estate development, in addition to fully integrated economic and logistics zones covering more than 3 million square meters. 

These developments will enhance the integration of real estate, commercial, and service activities. The airport targets handling 100 million passengers annually by 2030, supported by comprehensive upgrades to facilities, infrastructure, and logistics services, positioning it as an advanced multi-sector investment platform and a driver of economic growth.

Eng. Mohammed bin Abdulmohsen Al-Otaibi, CEO of Ajdan, stated: “We take pride in our collaboration with King Salman International Airport, which reflects Ajdan’s commitment to developing integrated destinations in line with global standards. Through this partnership, we aim to leverage our expertise to deliver innovative solutions that create sustainable value for the airport and enhance the visitor experience.”

KSIA Acting CEO Marco Mejia said: “These seven partnerships reflect our ambitious vision to transform KSIA into a fully integrated urban and economic ecosystem that goes beyond the traditional concept of airports. We are proud to collaborate with a distinguished group of leading national real estate developers whose deep expertise and strong track records will help deliver high-quality projects, create sustainable economic value, and further position the airport as a leading investment hub.”

This step is part of Ajdan’s strategy to expand its strategic partnerships and develop sustainable urban and commercial destinations that help improve the quality of life and support economic growth across the Kingdom.